Page Title Optimisation
-
We have a fairly large client for which I look after the analytics, and just recently the SEO also.
This celebrity client already recieves near a million visitors per month, 96% of the time for her name.
I'm using Googles keyword tool and search trends for insights as to what people are searching for
As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}
I'm not sure if I'm over using her name also: for example most of the clients pages start with:
"First name last name Keyphrase" should I be using her first name last name on every title?
Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"
Kind Regards
Sean
-
Very interesting topic and awesome answers, thanks!
-
In short, using the client's name in the title (in my opinion), could be completely unnecessary.
It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.
Just my quick two cents
-
Hi Gianluca,
Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)
You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com
Take care
Thanks for the advice though.
-
I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.
-
If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...
that way you can also work on an aspect she is surely very paying attention to: reputation.
Anyway... give us tips about who's her?
#gossipmoment
-
Thanks again Richard, great help mate
Best Regards
Sean
-
Thanks. Great to know it was helpful.
-
If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.
The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.
In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.
-
Hi Richard,
She is quite a big film start, but she has done modelling too. I've covered all these really Richard, as she does so much.
I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?
Thanks Richard
Sean
-
Hi again Sean,
You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.
Is there a page in which you are having more trouble in than not?
I do not think you are overusing the name as the site is all about this client correct?
What industry is this for?
-
Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean
-
Sean,
Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.
I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.
You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.
Thanks
Sameer
-
We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Pages optimised for similar subjects...?
Hello all, I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
Keyword Research | | GetDotted
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things. An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is... Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?0 -
Content on Category(esque) Pages
Hey all, Just a quick question related to content on classifieds sites. If I were to add a small amount of content (say 2 or 3 sentences) that were totally unique to all car brand and model pages and contained anchor text pointing to internal pages... Would that have a positive effect? Or would it be a wasted effort? Thanks a lot in advance 😄
Keyword Research | | CD_20160 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Keyword Density report/per page
I need Keyword Density report/per page. How can I obtain it on your website?
Keyword Research | | asmartsales0 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0 -
Is there a way to identify the phrases and pages involved in your URLS receiving search visits?
Our client seems to get 20 - 30 visits a month to pages which people arrived on via a search, without visiting home page and navigating there. Is there a way we can identify both the phrases the person used to arrive at the page, and the page itself? The graph is tantalizing, but without deeper insight into what the phrases and pages were, we can't focus on the phrases in question. And we'd like to do this, because the phrase may represent potential long tail phrases we could use. Thanks! Eric.
Keyword Research | | eric_gossamar0