Page Title Optimisation
-
We have a fairly large client for which I look after the analytics, and just recently the SEO also.
This celebrity client already recieves near a million visitors per month, 96% of the time for her name.
I'm using Googles keyword tool and search trends for insights as to what people are searching for
As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}
I'm not sure if I'm over using her name also: for example most of the clients pages start with:
"First name last name Keyphrase" should I be using her first name last name on every title?
Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"
Kind Regards
Sean
-
Very interesting topic and awesome answers, thanks!
-
In short, using the client's name in the title (in my opinion), could be completely unnecessary.
It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.
Just my quick two cents
-
Hi Gianluca,
Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)
You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com
Take care
Thanks for the advice though.
-
I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.
-
If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...
that way you can also work on an aspect she is surely very paying attention to: reputation.
Anyway... give us tips about who's her?
#gossipmoment
-
Thanks again Richard, great help mate
Best Regards
Sean
-
Thanks. Great to know it was helpful.
-
If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.
The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.
In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.
-
Hi Richard,
She is quite a big film start, but she has done modelling too. I've covered all these really Richard, as she does so much.
I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?
Thanks Richard
Sean
-
Hi again Sean,
You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.
Is there a page in which you are having more trouble in than not?
I do not think you are overusing the name as the site is all about this client correct?
What industry is this for?
-
Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean
-
Sean,
Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.
I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.
You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.
Thanks
Sameer
-
We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
How do you create landing pages with different domains?
I am wondering how do I create landing pages with differing domains? We recently acquired some other domains that will hopefully help with our SEO, Key Word targeting. I understand how to create the landing page but I don't know how to link it to our other domain. I was thinking about a rel canonical but will that defeat the purpose of the landing page, in terms of ranking? I guess the issue that I am facing is when we start up these new domains they will not have the Domain Authority or the Page Authority of our main site. I would like to try and get them ranked organically as well as PPC. Thanks.
Keyword Research | | LovingatYourBest0 -
This page could be penalized as keyword stuffing?
Dear Mates, This sample page is http://goo.gl/kGljFX Title tag: Wondershare Video Converter Ultimate Coupon Code 30% - Buy Page Meta Desc: Wondershare Video Converter Ultimate Coupon Code 30%: Convert both Standard-Definition and High-Definition formats, super fast speed. H1: Wondershare Video Converter Ultimate Coupon Code H2: Wondershare Video Converter Ultimate Key Functions: H2: Wondershare Video Converter Ultimate Detailed Features: Could you take a look and let us an idea? Thank you Claudio
Keyword Research | | SharewarePros0 -
Should I make a blog post or landing page to rank?
Hi, I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?: Create a blog post for AdWords and later SEO rankings? Create a landing page for AdWords and later SEO rankings? Would love to here your thoughts and experiences on this issue... Best, Robin
Keyword Research | | soralsokal0 -
Optimum Words on Home Page
Is their an optimum number of total words for your home page? How many keywords should one attempt to get ranked on that one page if your website is new? If your content is graded at a post-graduate level how many times is the maximum # to mention your key word or words for SEO. Thank you,
Keyword Research | | Boodreaux0 -
Should i change title tags?
I want to change all of the title tags on my website by adding a couple of more keywords (not keyword stuffing) but our previous media company chose words that were not aas relevant as ones I found. However I was warned this is a bad idea, it will make traffic drop and if it works we will only see about 5% increase to pages. Please advise. Should I change them and hwo should I do it? One by one slowly while changing content to match or all at once?
Keyword Research | | slipnot0