On Page Report Card... with or w/o local modifiers?
-
Hey all!
So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after:
- business forums
but really I care about a specific location:
- business forums | Greensboro NC
So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh?
Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question.
Thanks dudes.
-
Excellent, thanks guys.
Great to hear some experiece that backs up all the stuff you read out there! I appreciate the confirmation.
-
Something that helps a lot? Get some links with the local modifier in the anchor text. Once you get a few of those, you'll see your rankings increase for local searches.
-
While I definitely agree with you, I find that you can rank easier and faster for local terms by optimizing for local keywords as well. It adds relevancy to your result and can result in better rankings for other local keywords that you are NOT targeting. I've experienced this first hand.
If you are a 100% local business, why not focus on everything local? It's much easier to rank and it should help establish that your website is local so any terms with the local modifier in it, are much easier to rank!
Just my 2 cents.
-
I find you dont have to optimize for loca +l keyword so much, as long as local is in the page some where. If you optimize for the keyword you will do well with local also
-
I hear ya.
So focus on the local. That probably means I need to get the "greensboro" and "nc" terms within the page text on every page on my site. My report cards are "A"s and a few "B"s w/o it, but much lower as I didn't push too hard on redundancy with local terms in the text.... but once or twice a page won't hurt I don't think. Definitely in titles already.
-
It definitely wouldn't hurt to run reports on both, but look at your overall objectives before investing the time and energy.
If you run a website that is 100% local-orientated, no sense trying to rank for a national term as 1) Your site is not relevant to the national term, 2) It splits your efforts trying to rank for a national term.
I would focus on what you think is the most relevant. If it's a true local business forum, worry about dominating that market first! Once you are #1 for everything and anyone in your area types in your keywords and all they see is you, you can venture out at that point for more broad terms that yield higher #'s of traffic.
Hopefully that makes sense? Still tired
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
Seomoz legacy pages?
Hello, I am finding that I miss several of the old seomoz sections. The legacy tools in particular like the visual website comparison. Where is that now? Also, where is the ongoing list of the top 100 sites? So much was lost in the shift to MOZ, I hope some of the good old stuff is still available. Thank you, Nolan
Moz Pro | | QuietProgress0 -
Why is my MOZ report only crawling 1 page?
just got this weeks MOZ report and it states that it have only crawled: Pages Crawled: 1 | Limit: 10,000 it was over 1000 a couple of weeks ago, we have moved servers recently but is there anything i have done wrong here? indigocarhire.co.uk thanks
Moz Pro | | RGOnline0 -
Is www.domain.com/page the same url as www.domain.com/page/ for Google? (extra slash at end of url)
Dear all, in open site explorer there is a difference the url's 'www.domain.com/page' and 'www.domain.com/page/' (extra slash at end). There can be different values in pageauthority etc. in the open site explorer tool, but is this also the case for Google? Thanks for replying, Regards, Ben
Moz Pro | | HMK-NL0 -
Does a url with no trailing slash (/)need A special redirect to the same url with a trailing slash (/)
I recently moved a website to wordpress which the wordpress default includes the trailing slash (/) after ALL urls. My url structure used to look like: www.example.com/blue-widgets Now it looks like: www.example.com/blue-widgets/ Today I checked the urls using Open Site Explorer and below is what I discovered: www.example.com/blue-widgets returned all my links, authority, etc HOWEVER there is a note that says........."Oh Hey! it looks like that URL redirects to www.example.com/blue-widgets/. Would you like to see data for that URL instead?" When I click on the link to THAT URL I get a note that says_.....NO DATA AVAILABLE FOR THIS URL._ Does this mean that www.example.com/blue-widgets/ really has NO DATA? How do I fix this?
Moz Pro | | webestate0 -
Cities in Keywords Ranking Reports
So I've been in the habit of creating a master list of keywords concatenated with the city name so I can track my local rankings versus competitors. 1. Is this the correct thing to do to help hone in on who competitive my sites are ranking in the local market? 2. If so, by doing this the On Page reports seem to be totally screwed, because the searches I'm tracking (with city) vs the keywords I want to analyse for on-page ranking (without city), are different. What is the solution?
Moz Pro | | justlawonline0 -
Link reporting.
Is there a way in the Pro reporting where I can see a summary of the number of incoming links by type (blogs / news / wiki / dir / forums etc)? Even better, could the report give me an average Page Rank for each link type? Thanks,
Moz Pro | | CarlDarby0 -
Drop in Number of Crawled pages by SEOMOZ?
I noticed that the number of Crawled Pages on my website has been 2 pages only over past week. Before that the number of crawled pages was over 1000. My site has numerous pages as it is a Travel website that pulls search results for Flights, Cars, Hotels, Cruises and Vacation packages so there is a huge Database there. Can someone help? Thanks !
Moz Pro | | sherohass0