On Page Report Card... with or w/o local modifiers?
-
Hey all!
So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after:
- business forums
but really I care about a specific location:
- business forums | Greensboro NC
So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh?
Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question.
Thanks dudes.
-
Excellent, thanks guys.
Great to hear some experiece that backs up all the stuff you read out there! I appreciate the confirmation.
-
Something that helps a lot? Get some links with the local modifier in the anchor text. Once you get a few of those, you'll see your rankings increase for local searches.
-
While I definitely agree with you, I find that you can rank easier and faster for local terms by optimizing for local keywords as well. It adds relevancy to your result and can result in better rankings for other local keywords that you are NOT targeting. I've experienced this first hand.
If you are a 100% local business, why not focus on everything local? It's much easier to rank and it should help establish that your website is local so any terms with the local modifier in it, are much easier to rank!
Just my 2 cents.
-
I find you dont have to optimize for loca +l keyword so much, as long as local is in the page some where. If you optimize for the keyword you will do well with local also
-
I hear ya.
So focus on the local. That probably means I need to get the "greensboro" and "nc" terms within the page text on every page on my site. My report cards are "A"s and a few "B"s w/o it, but much lower as I didn't push too hard on redundancy with local terms in the text.... but once or twice a page won't hurt I don't think. Definitely in titles already.
-
It definitely wouldn't hurt to run reports on both, but look at your overall objectives before investing the time and energy.
If you run a website that is 100% local-orientated, no sense trying to rank for a national term as 1) Your site is not relevant to the national term, 2) It splits your efforts trying to rank for a national term.
I would focus on what you think is the most relevant. If it's a true local business forum, worry about dominating that market first! Once you are #1 for everything and anyone in your area types in your keywords and all they see is you, you can venture out at that point for more broad terms that yield higher #'s of traffic.
Hopefully that makes sense? Still tired
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Crawl Report more urls?
Hi. I have used Moz Crawl Test and get my 3,000 urls crawled no issue. However, my site has more than that, is it possible to crawl the entire website? Alot of the crawl urls in the Moz test are search string urls and filters so Ive probably wasted about 2,500 urls on filter urls. Any advise or alternative software that wont cost a fortune?
Moz Pro | | YNWA
Thanks0 -
Why is my MOZ report only crawling 1 page?
just got this weeks MOZ report and it states that it have only crawled: Pages Crawled: 1 | Limit: 10,000 it was over 1000 a couple of weeks ago, we have moved servers recently but is there anything i have done wrong here? indigocarhire.co.uk thanks
Moz Pro | | RGOnline0 -
Different Report Branding for each campaign
Quick Q: Do Pro Plus/Elite memberships allow you to setup different report branding for each campaign? Say for example I wanted one campaign to be branded with the logos of an agency I was doing work for and another to have my logos on. Or is there just a single general branding option that covers all campaigns? Thanks.
Moz Pro | | PeterAlexLeigh0 -
Ranking report not accurate
I've justed signed up for SEOMOZ and testing out the ranking report software. For a client that I'm doing an audit for I've ran a ranking report against the keywords. Using Chrome Incognito I've checked the ranking and they are on the 1st page but the ranking report is showing they aren't in the top 43, any ideas why this might be? I've checked my setting and set up and that's all fine.
Moz Pro | | CharlBritton0 -
How long will it take for Page Rank (or Page Authority) to flow via a 301 redirect?
I've recently redeveloped a static site using WordPress and have created 301 redirects for the original urls to the new urls. I know I won't get all the value passed via the 301, but I'm hoping some will. Any idea how long this may take? It's been nearly a month since the changeover so wondering if it would be weeks, months or more?
Moz Pro | | annomd0 -
How fast can page authority be grown
I understand that it is easier to rank for a particular keyword given a higher DA score. How fast can page authority be established and grown for a given keyword if DA is equal to 10/20/30/50? What are the relative measures that dictate the establishment and growth of this authority? Can it be enumerated to a percentage of domain links? or a percentage of domain links given an assumed C-Block ratio? For example you have a website with DA of 40, and you want to target a new keyword, the average PA of the top ranked pages is 30, the average domain links are 1,000, and the average number of linking domains is 250 - if you aim to build 1,000 links per month from 500 linking domains, how fast can you approximate the establishment of page authority for the keyword?
Moz Pro | | NickEubanks0 -
How to check Page Authority in bulk?
Hey guys, I'm on the free trial for SEOmoz PRO and I'm in love. One question, though. I've been looking all over the internet for a way to check Page Authority in bulk. Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I really need is a way to check Page Authority in bulk--no extra bells and whistles. Thanks, Brandon
Moz Pro | | thegreatpursuit0 -
On-Page Keyword Optimization Question
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance. I run the "On-Page Keyword Optimization" The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15. The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content. The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea: The page breaks down as follows: 5 instances in primary nav 1 instance strapline 3 instances secondary nav Remainder in page body I am told by the tool to reduce to 15 instances, so should I? Have 9 instances in the nav and other areas and 6 or so on the page Have 9 instances in the nav and other areas and 15 or so on the page
Moz Pro | | GrouchyKids0