On Page Report Card... with or w/o local modifiers?
-
Hey all!
So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after:
- business forums
but really I care about a specific location:
- business forums | Greensboro NC
So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh?
Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question.
Thanks dudes.
-
Excellent, thanks guys.
Great to hear some experiece that backs up all the stuff you read out there! I appreciate the confirmation.
-
Something that helps a lot? Get some links with the local modifier in the anchor text. Once you get a few of those, you'll see your rankings increase for local searches.
-
While I definitely agree with you, I find that you can rank easier and faster for local terms by optimizing for local keywords as well. It adds relevancy to your result and can result in better rankings for other local keywords that you are NOT targeting. I've experienced this first hand.
If you are a 100% local business, why not focus on everything local? It's much easier to rank and it should help establish that your website is local so any terms with the local modifier in it, are much easier to rank!
Just my 2 cents.
-
I find you dont have to optimize for loca +l keyword so much, as long as local is in the page some where. If you optimize for the keyword you will do well with local also
-
I hear ya.
So focus on the local. That probably means I need to get the "greensboro" and "nc" terms within the page text on every page on my site. My report cards are "A"s and a few "B"s w/o it, but much lower as I didn't push too hard on redundancy with local terms in the text.... but once or twice a page won't hurt I don't think. Definitely in titles already.
-
It definitely wouldn't hurt to run reports on both, but look at your overall objectives before investing the time and energy.
If you run a website that is 100% local-orientated, no sense trying to rank for a national term as 1) Your site is not relevant to the national term, 2) It splits your efforts trying to rank for a national term.
I would focus on what you think is the most relevant. If it's a true local business forum, worry about dominating that market first! Once you are #1 for everything and anyone in your area types in your keywords and all they see is you, you can venture out at that point for more broad terms that yield higher #'s of traffic.
Hopefully that makes sense? Still tired
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom Report Dates
Is it possible to run manual reports for set dates? I would like to give a current standing report to a client rather than wait a whole month.
Moz Pro | | creati540 -
On Page Ranking Tool Giving Weird Reports
My on page ranking tool is giving two entirely different reports for my website - I get one report for my domain name and a different report for the index.html even though essentially both of those pages are...well...the same. Not sure what's going on, hoping it's not an indication of a more serious issue? I appreciate any help!
Moz Pro | | Virage0 -
Optimization report card says "F" but I'm ranking #1
Using the SEOMoz pro tools and several of the terms I have listed get a report card of "F" but they also show Google rank of #1, #2. Is this unusual? And should I spend a lot of time "fixing" this if we're already ranking high?
Moz Pro | | schof0 -
SEOmoz ranking report SERP
I was wondering how SEOmoz the SERPs tracks? e.g. the SERP of keyword in the Google US report, doesn't give me the same result as https://www.google.com/search?pws=0&gl=us&q=keyword Does SEOmoz check the google.com SERPs from several locations and calculate an average?
Moz Pro | | Teklan0 -
Problem with Rankings and On-page Optimization
Hi SEOZ 🙂 I have a question regarding the Rankings and On-page Optimization in the seomoz Campaign Manager. I have setup a website url for examle: www.keyword.com After that created a list of all the target Keywords, that I want to reach within my Website: keyword-a, keyword-b, keyword-c and so on... Then I did a On-Page Analysis for all the urls with the specific keywords. keyword-a: www.keyword.com/keyword-a/ keyword-b: www.keyword.com/keyword-b/ keyword-c: www.keyword.com/keyword-c/ and so on... Most of the urls got the A grade. Now after the Website hast launched and got crawled, I have a problem with the Rankings and the On-page Optimization. The Rankings for my Keywords and also the Grades at the On-page Optimization are only shown for my Start/Homepage: www.keyword.com NOT for the urls that are specific for a Keyword for example: www.keyword.com/keyword-a/ Also the Grades are shown for the Keywords but again only in combination with my Start/Homepage www.keyword.com NOT for www.keyword.com/keyword-a/ What is the problem? Bye, Alex
Moz Pro | | krseo0 -
Domain vs. page authority?
hey i've been told that page auth is more important than domain authrity on open site.. why is that?
Moz Pro | | daxvirgo0 -
Why aren't canonical tags reducing duplicate page title/content?
We have canonical tags set up for a feature page on one of our sites. This site has an image gallery controlled by javascript. To aid the user experience the image can also be specified by a URL parameter (the javascript also uses this URL to fetch the images). The SEOMoz report complains that the links to these images have duplicate page titles and content. To try and combat this we set canonical tags to point only to the original page, without the slideshow parameter. e.g. http://www.example.com/feature-page/ http://www.example.com/feature-page/?slideshow=1 -> canonical tag set to http://www.example.com/feature-page/ http://www.example.com/feature-page/?slideshow=2 -> canonical tag set to http://www.example.com/feature-page/ The latest SEOMoz report has come back and the errors still exist. What can we do to remove these error messages? Thanks
Moz Pro | | TJSSEO1