Twitter campaign - need some feedback
-
Hi
I am helping my wife optimize e-com site selling childrens clothing. I am learning SEO from scratch and have no real computer background (physician IRL). Been doing okay - member here for less then 2 months and are ranking 12th and 14th for 2 main keywords (frontpage) and 4 other keywords on first page (producer names on separate pages) (6th -9th spot). All of course absolutely whitehat. I havent done a twitter campaign yet. just recently opened twitter account but have 3 or 4 followers willing to retweet ( they all have 700-1000 followers in right segment). I have very limited twitter knowledge. Here is my idea and just shoot at it if you think i should do it otherwise:
it will be in norwegian but ill do it in english just for you
follow @companyname(epleskrinet) #childrensclothing (which is name i use for company on facebook) and retweet and take part to have your chance to win a 'giftcard' of x USD. (www.epleskrinet.no)
I am planning to put a box/picture referring to competition on frontpage.
Feel free to critique me, thanks for help.
-
No problem
-
I had not heard of the competwition site to spread the word. Thank you for the tip and on the the 30 day length.
-
Hi Dan,
First, I would follow the brands that you carry and the people that carry those brands. Then I would create a custom coupon just for the twitter followers (10% off your next purchase for following us on twitter). Once you start gaining more followers I would do the follow message that you have and put it on your homepage of the website, on your twitter account and on facebook. I would leave the competition down to a certain amount of people and I would say whomever gets retweeted the most wins a $$$ giftcard to our store (you can also do this on facebook - we recently did it for a client on facebook and they gained 1000 followers in two days and it's still growing).
Hope this helps!
-
Oh and the point of this is to get some followers quickly and then just let them do the work for you with RT etc.
Tip for the competwition is to give away something that is actually related to what you sell, sounds obvious but people often give away things that people will go bad for; Ipad etc
Give something related and they will engage with you and buy from you.
-
Hey
My advice is find someone who is already doing what you are wanting to achieve that is in the same niche as you, then follow their followers and add real value to your followers.
Following users will get you noticed and you will get some followers back from it but don't over do it thats just spam!
Also consider some competitions etc a good start is http://competwition.com/ this will get you some followers pretty quickly, just be sure to set it to a 30 day comp to maximise your followers.
Remember though add value, engage with people and don't spam.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter Help
Apologies if this is the wrong place to ask a question on Twitter. Something has perplexed me, both these tweets contain videos and both have been RT on my account On one you have to click into the BBC tweet to play the video, the other straight away plays and credits the original source. (see pics). When the video plays in the 2nd example you always get more interaction, RT's, likes etc compared to a RT where you have to click again. How does this happen? I've managed to do it once but cannot replicate it, even with the same tweet!! I'm sure it's something totally obvious. Here's how they look (images) http://imgur.com/a/G6ods
Social Media | | RichardUK0 -
Best free twitter monitoring tool to monitor who is not following you back
Hello Mozers Could someone recommend a free monitoring tool to keep a handle on who is not following you back on Twitter?
Social Media | | Catherine_Selectaglaze0 -
Hi! The same function you have on twitter ( how you can see their flooewrs) do you have it for blogs?
Hi! The same function you have on twitter ( how you can see their flooewrs) do you have it for blogs?Describe your question in detail. The more information you give, the better! It helps give context for a great answer.
Social Media | | JohannaPihl0 -
Facebook experts, I need help: is this 'strategy' idea legit or nonsense?
Hi guys, I have a friend who works in a large university where each faculty has their own Facebook page. The pages are rarely maintained and experience very poor levels of engagement. The university's main Facebook page has a very large following (195,000+ likes), but again, the engagement is very poor - on average each post gets about 20 likes, 2 comments and 1-2 shares if that. Now, my friend works in one of the faculties and doesn't happen to have a Facebook page (his particular faculty is concentrating their efforts on other areas of inbound marketing). However, the social media manager for the university is insisting my friend’s faculty create a page and contribute to a wider ‘campaign’ being undertaken at the uni - however my friend is not convinced (and neither am I) that the logic behind this campaign makes sense. Here's how the campaign has been described: 1. The main university page (with 195k likes) posts a generic image ('whats happening this week at the uni'), which asks people to ‘look in the comments’ to see what's happening among all the different faculties 2. The faculty pages all at once submit comments on the post about 'what's happening' in their area 3. The faculty pages 'like' the main image post, share it, and like the other comments left by faculties The social media manager says this campaign approach will ensure the main post gets into the feed of the 195k followers (and more) and increase the reach of the other faculties’ pages because of the high level of 'engagement' and 'aggregation' on the post. My friend and I feel this idea is flawed for a number of reasons: 1. Routinely it’s the same people and faculties engaging with the post - so the vast majority of the 195k won't be reached virally anyway 2. The 195k have demonstrated they aren't engaged, due to the poor prior performance of the page – it’s unlikely the posts even make it to their feeds organically 3. The image is generic (it is literally a picture of a building which says 'what’s on this week') and doesn’t entice people to take an action - you can't see the comments as they're collapsed in the feed, so unless users actually are compelled by the image to click into the comments the post is useless 4. The message isn't targeted - a number of random faculties provide comments to the post, so it's very possible what's offered by the faculties isn't relevant to the wider audience. Anyway, I'd really hope someone with a deep understanding of Facebook could help provide some clarity on this campaign proposal. It seems like a flawed methodology which advocates manufacturing engagement and an ineffective use of time and resource. Many thanks
Social Media | | cos20300 -
Authorship Implementation - Is it needed to place Rel='Publisher' on every page on eCommerce
Hi, On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it? Do I need to add rel='publisher' also on the article pages besides for rel='author'? P.S
Social Media | | BeytzNet
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)1 -
What is the most effective way to keep spam out of twitter
When using twitter for business how to we prevent phishing and spamming issues, or at least minimize them
Social Media | | BrianScott0 -
Experience with ContentLEAD? Any feedback?
We're considering working with ContentLEAD and was wondering if anyone has heard anything good or bad about this company? Thank you. http://contentlead.com/ "ContentLEAD is an online marketing service, providing search-friendly custom content, as well as SEO and social media management"
Social Media | | AnnaGrace0 -
Twitter and SEO
Hello Mozzers, I am trying to determine the effectiveness of using twitter as an SEO tactic. A site in my niche (healthcare job boards) is ranking very well for a handful of head terms. Their backlink profile is okay, but not amazing. But one thing that stands out to me is their approach to twitter, http://www.physemp.com/socialTwitter.html. It looks like they send an automated feed of their jobs to these specific twitter handles. Each of the handles has over 2,000 followers (some are legit some are bots). The site ranks for some highly competitive head terms (see attached). Can any of their ranking success be attributed to these various twitter handles? Is Google seeing these twitter feeds and associating high follower count and high tweet frequency with the URL attached to each account? Has anyone else experienced anything similar? Thanks in advanced! lMbkS
Social Media | | CJSmiles0