The quality of links is measured by website relevancy to my business?
-
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going?
I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
-
Hi Cees,
I'm following up on older, unanswered questions. I'm pretty sure that OSE does not look at the relevancy of the pages to each other at all. Hope this helps!
-
Thanks a lot Lewis for your reply, very clear and helpful. I do still remain with the question if Open Site Explorer does take this into account somehow. Anyone on that?
-
Just because a site is seemingly not relevant doesn't mean the site doesn't have domain or page authority. A combination of link related factors are used to judge the quality of a link.
Oviously the best link would be from a relevant and authoritative site but if CNN linked to your site and they are a news network which has nothing to do with your business (low relevancy) it can still carry a high level of authority because of who they are.
A few random links from unrelated businesses isn't going to hurt your site, 1000 or 10000 spammy links from unrelated sites might.
-
Thanks a lot for your reply. But I still remain with the doubt if Open Site Explorer takes this into account as well. You have any idea?
-
This is a factor to take into account, you don't want too many websites linking to your site if they have nothing to do with the topic of your site. I have asked this same question before and the answers were varied, but I have concluded that it is best to keep the unrelated link percentage low. There are many junk sites out there that will link to you but your link portfolio needs to be well balanced against these junk links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkbuilding: Relevancy and Internal Linking
Hello, For linkbuilding, how important is relevancy and how is it calculated by Google? For specific context, we are interested in putting a scholarship campaign on our reference page (www.spanishdict.com/traductor), and were wondering how that will impact relevancy. Additionally, we were wondering the value of internal linking from one page to another. We want to get more links to our hubpage – Page A (www.spanishdict.com/traductor) but much of this interesting, relevant content lives on our blog page – Page B (ex: www.spanishdict.com/blog/traductor/el-gh-en-ingles/). What is the best way to handle this? Would it suffice to internal link from the blog page (Page B) to the page we actually want to get links to (Page A)? Or should we try to house this content on Page A? Thanks for your help!
Link Building | | CuriosityMedia0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
How many nofollow links should we build to have a natural link profile
Hi guys, As with many link builders we have been building lots of dofollow links for our site, so many that mainly our incoming links are dofollow. Some pages have 99.5% dofollow external links which I know is not very natural. In your experience in terms of percentage how much should you have in terms of nofollow external links in your link profile. I noticed SEOMoz has about 12-13% nofollow external links, shall I go with this figure? Thanks guys. David
Link Building | | sssrpm0 -
How to find high PR & Domain authority websites to build links?
Hi Guys, Please can you help me if you can. How to find high PR & Domain authority websites to build links? I really want to learn as much as I can from link building, but I am not sure how to find out how to find high PR websites to build links from.. Can any help me?? Thanks Gareth
Link Building | | GAZ090 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0