Is there any correlation between the on-page factors being complete in moz and having a good quality score in Adwords?
-
I've been optimizing the website for a few keywords we're targeting and I'm looking to improve the quality score for my Adwords landing pages. My on-page scoring is great, but my scores in Adwords are low.
Ideas?
-
Perfect. Thanks.
This is what I get for living in the email marketing world for the past couple years ... refresher courses.
-
There is some correlation, because a few of the same relevance factors affect both organic SEO and Adwords Quality Score. However, optimizing your Adwords Quality Score is a whole "different ball game" from onsite SEO - many additional and different factors to consider.
I would suggest starting with the Google Adwords help center: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215
For additional help, Perry Marshall is a good source of Adwords expertise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
Best Apps for Tracking Google Analytics, Facebook Pages, and More?
Hi! I'm looking for an iPhone app that I can set up for a client so that he can view data from Google Analytics and Facebook (new "likes," "shares", etc). Is there any such thing? I'm not a big Apple user, but he is, and I'd like to find something that would work well for him. Thanks!
Paid Search Marketing | | ScottImageWorks0 -
Same term and landing page, very different bounce paid vs organic
Hi guys, I have an 85% bounce rate on a ppc term and ad, vs a 51% bounce rate for the same term via organic. Same term, same landing page. Any thoughts why? Cheers, Jez
Paid Search Marketing | | jez0000 -
A question for Google Adwords experts
Hi Google Adwords experts, We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases). My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it? If you can include a link to any articles that will give me more info, i'll vote for your answer. Thanks!
Paid Search Marketing | | HamiltonIsland0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0 -
Adwords "Display Network" tab buggy?
Anyone else notice the new Display Network tab in Google Adwords is buggier than a cheap NY motel bed? Everytime I load it in firefox I end up twiddling my thumbs for several minutes before hard closing the program. Very frustrating morning... In case anyone else is feeling this pain, I just tried it in opera and it finally loaded ok.
Paid Search Marketing | | AdoptionHelp0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0