SEO for One Page Websites
-
Hi
Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs.
Many thanks in advance.
-
Yes, if a service is no longer active, we would 301 it to the landing page on the main domain.
-
I guess you would 301 if the offer doesn't exist/apply anymore and canonicalise if the page could have a long-term practical use even after the promotion expires. Right?
-
In essence we want to go after 1 main keyword phrase on that one-page, and we'll mention that in the metas. But your suggestion of adding more text to widen the keyword cloud is great.
-
Suppose that's not wholly unreasonable. Just make sure to have some good links (that are natural and non-spammy-looking) pointing back to the main domain.
-
I ran out of Good Answers clicks
I agree with you Rand. The SEO in me wants to extend to a few additional (keyword focused) pages as well. It is indeed a shame to waste good authority. Even though the website owner has a good (broad) authority website, he really wants to widen his net by adding these one page exact domain match website... and I just want to be super-prepared
-
Thanks for the link Darren - My site search on SEOmoz wasn't as successful
-
When it comes to single page sites, make sure you're matching strategy appropriately. It's very hard to win the long tail, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.
I like to think of these one-pagers as being great promotional vehicles that can later be wrapped into a larger marketing/brand effort by rel-canonicaling or 301'ing back to a reproduction of the content on your larger site. Maybe it's just the thrifty SEO in me, but I hate to see that domain authority wasted
-
I second the dont be scared of document size recommendation BUT you need to understand the audience you're trying to access and what you want them to do - you havent given us anything to go on really
If people are already pre-bought in and you just want to capture email addresses, then you just need somethign simple and use conversion optimisation to maximise capture
If its early in the buying cycle and you are trying to educate customers, then go to town - add maps, video, images etc as appropritae and make sure to tag them well.
I have also started to write my content with the SEOmoz LDA tool - its pretty fantastic for making sure you don't miss anything important out and end up with a rich, informative page
-
My advice is not to be scared of document size. Have as much data in there as needed to inform and provide regular call to action throughout. Good semantic structure will help Google understand what you're really about. Don't stuff your TITLE with many things - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.
-
Well the guide is still very good. However, one might add some sharing buttons for Twitter/Facebook, as these seem to be important rankingfactors nowadays.
-
You can't do any better than this guide for optimization of a single page:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I make sure pages with similar content don't damage the other's SEO?
I work for a travel company and I have a 'tour page' targeted for pre-booking and a 'booking pack page' post-booking page, with some similar content but with details such as hostel locations, meeting places and times etc. I want to make sure the tour page keeps the authority as this is what I want to rank on SEO. I've got a couple of similar problems to this across site, there are a few pages on site that are post-sale and don't really need to rank on Google but it would be great if they could contribute to other pages' rankings. Thanks!
On-Page Optimization | | nicolewretham0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
What's better for SEO a page per review or a page with all reviews?
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company? Example: Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation. What if we place the whole reviews on the company page, so you don't have specific pages for the reviews? Hopefully can someone help us out. Contact me if it's not clear or you want more extended information. Kind regards
On-Page Optimization | | MozzieJr0 -
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
I'm ranking Position 7,8,11,12,13,14 &15 but would rather one page top three - are they competing?
For the search phrase "office design birmingham" in the uk. I have mutiple pages ranking in position 7,8,11,12,13,14 & 15! This is all very well but are they somehow competing? Am i better off doing something different to get one or two into the top 3 rather than 7 in the top 15?! Many thanks for your opinion and advice. James
On-Page Optimization | | bizint0 -
Website tables
Hi guys , my website www.starpluservices.com on google first page for the past 2 years and we were page rank 4, 2 months ago we changed all page titles and Keewords after that the page rank droped to 1 and we are not anymore in page 1 in google, we have done all this changes to target another keyword Office Cleaning London, now after 2 months I had 3 quotes for SEO , and 2 SEO companies told me that I need a new website because my one was done with tables and the other company told me that if I still on first page with some keywords andon the 2 page with cleaning companies to dont make a new website just update my one!! Could anyone let me know what should I do? Regards Sergio
On-Page Optimization | | starplus0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0