SEO for One Page Websites
-
Hi
Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs.
Many thanks in advance.
-
Yes, if a service is no longer active, we would 301 it to the landing page on the main domain.
-
I guess you would 301 if the offer doesn't exist/apply anymore and canonicalise if the page could have a long-term practical use even after the promotion expires. Right?
-
In essence we want to go after 1 main keyword phrase on that one-page, and we'll mention that in the metas. But your suggestion of adding more text to widen the keyword cloud is great.
-
Suppose that's not wholly unreasonable. Just make sure to have some good links (that are natural and non-spammy-looking) pointing back to the main domain.
-
I ran out of Good Answers clicks
I agree with you Rand. The SEO in me wants to extend to a few additional (keyword focused) pages as well. It is indeed a shame to waste good authority. Even though the website owner has a good (broad) authority website, he really wants to widen his net by adding these one page exact domain match website... and I just want to be super-prepared
-
Thanks for the link Darren - My site search on SEOmoz wasn't as successful
-
When it comes to single page sites, make sure you're matching strategy appropriately. It's very hard to win the long tail, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.
I like to think of these one-pagers as being great promotional vehicles that can later be wrapped into a larger marketing/brand effort by rel-canonicaling or 301'ing back to a reproduction of the content on your larger site. Maybe it's just the thrifty SEO in me, but I hate to see that domain authority wasted
-
I second the dont be scared of document size recommendation BUT you need to understand the audience you're trying to access and what you want them to do - you havent given us anything to go on really
If people are already pre-bought in and you just want to capture email addresses, then you just need somethign simple and use conversion optimisation to maximise capture
If its early in the buying cycle and you are trying to educate customers, then go to town - add maps, video, images etc as appropritae and make sure to tag them well.
I have also started to write my content with the SEOmoz LDA tool - its pretty fantastic for making sure you don't miss anything important out and end up with a rich, informative page
-
My advice is not to be scared of document size. Have as much data in there as needed to inform and provide regular call to action throughout. Good semantic structure will help Google understand what you're really about. Don't stuff your TITLE with many things - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.
-
Well the guide is still very good. However, one might add some sharing buttons for Twitter/Facebook, as these seem to be important rankingfactors nowadays.
-
You can't do any better than this guide for optimization of a single page:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it safe to use Microformats and Schema.org on one page?
I'm running a news blog and I'm using schema.org/NewsArticle. I would like to know if I should add microformats on the article page too or just use the schema? If I add both, will it effect my sites SEO/ranking? Thank you
On-Page Optimization | | hakhan2010 -
Links in my website are indexed as separate pages
Hi All, We have pages which has names of people which we have created a Alink when clicked it goes to the related persons name. Now Google has indexed it as a seperate page example www.xyz.com/person/name www.xyz.com/person/name?alinks Now the same page is seen in google 2 times. How can i handle this please
On-Page Optimization | | jomin740 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Website pages missing from seomoz crawl
Hi! I just added a website and the crawling result output has only 42 pages but my website has about 75 pages. What am i missing? Thanks!
On-Page Optimization | | ovieira0 -
Duplicate Page Content for Product Pages
Hello, We have one website which URL is http://www.bannerbuzz.com & we have many product pages which having duplicate page content issue in SEOMOZ which are below. http://www.bannerbuzz.com/backlit-banners-1.html
On-Page Optimization | | CommercePundit
http://www.bannerbuzz.com/backlit-banners-10.html
http://www.bannerbuzz.com/backlit-banners-11.html
http://www.bannerbuzz.com/backlit-banners-12.html
http://www.bannerbuzz.com/backlit-banners-13.html We haven't any content on these pages, still getting duplicate page content errors for all pages in SEOMOZ. Please help me how can i fix this issue. Thanks,0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0