How would you deal with eCommerce sorts?
-
I am reviewing a website that has different activities, and there are many ways to sort them. The issue is that the website is essentially displaying the same information, but in different sorts. Take a look at this search page:
http://www.kijubi.com/AC-Fishing
You are looking for fishing trips here, but you can sort it by city, region, and category. I have decided to "no index" some of these sorts, but I am afraid they might be picking up some long tail traffic on the city and region sorts. For example, "newport beach fishing trips", something like that.
Any suggestions on how to deal with removing all of these duplicate sorts, while still maintaining the traffic that may be received by sorting with some long tail terms?
-
Nice answer
-
I'd expand on Ryan's suggestion as a consideration to just say that you need to be aware that Google continues to work on figuring out how to tap into AJAX accessed content. They may be bad at it now (they are), yet one day they could eventually have it figured out, at which point the duplicate content issue comes back.
Might not be in the next short while - maybe never, yet something to be aware of.
-
Good answer.
-
I would change the sorting to be dynamic, probably with AJAX. That way your users still get the feature but you're not duplicating your content across URLs. I'd target the long tail with landing pages, rather than re-sorted copies of my content.
-
we found ourselves in this very position and it was at a point where we were looking out for issues for a site not indexing.
We removed it but then again you find many examples where it isnt a major issue. Maybe try to combat that with canonicals ?
-
I always recommend clients implement either noindex/follow on sort methods, or block sorting altogether (the first choice being preferred). If there are specific sort methods that consistently provide valuable conversions, these can be considered to be set up as a separate "evergreen" link on the site, but where you would need to add unique content to the page - enough to ensure it reduces (as much as possible) the duplicate content factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce site Header tag compulsory to follow till h6?
Hello Experts? Header tags for homepage, category, product pages is it required to be have from h1 till h6? If No...then w3c validator will give me Warning and it will never Pass my site so? Do google say h1, h2, h3..etc should be in sequence only? As per my site design I cannot define h1 always on top it can be after h2 or h3 so? h1 can be only 1 for per page but it is fine h2, h3 etc multiple for same page? At listing page to give all 30 products names as h3 is fine or it is not correct way? For ecommerce site what is the best header tags you suggest? I mean till h3 is fine or h1 also fine? Do header tags helps google in crawling ? or for ranking purpose? or header tags should be best for blog not for ecommerce site? Thanks!
On-Page Optimization | | Johny123450 -
Ecommerce product page duplicate content
Hi, I know this topic has been covered in the past but I haven't been able to find the answers to this specific thing. So let's say on a website, all the product pages contain partial duplicate content - i.e. this could be delivery options or returning policy etc. Would this be classed as duplicate content? Or is this something that you would not get concerned about if it's let's say 5-10% of the content on the page? Or if you think this is something you'd take into consideration, how would you fix it? Thank you!
On-Page Optimization | | MH-UK0 -
Best .net cms and ecommerce platform for seo?
Hi and thanks for looking. Due to internal constraints we are looking at a .net cms and ecommerce solution, I would have preferred a magento and wordpress solution but we have to work within our constraints. Can anyone share their experiences or thoughts on what cms they would use with seo in mind and what eCommerce platform, again with seo in mind. thanks again for looking and all replies gratefully received.
On-Page Optimization | | Renford_Nelson1 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
Multiple Sizes of eCommerce Product Best Practice
I sell a product that comes in 9 different sizes, two materials, and two different shapes. People often search for this product by size, material and shape as follows: #9 material1 square widget #5 material2 circle widget The dilemma I'm facing is should I create 1 page for each of these products resulting in 36 different pages, or should I create one page that the users can select size shape and material? I'm thinking that from a usability stance, the 36 different pages are easier to navigate and determine price on, but I'm afraid that going the route that is easier for the customer to use in this case could hurt me duplicate content wise. I'm all about making a good user experience, but don't want to hurt myself because the content on all 9 sizes is basically the same. Are images of the product enough to be considered non-duplicate content? I also list out the dimensions of each product, but beyond that there isn't much to delineate the content. My plan is to create one page with all the content that relates to all of the products as a top level page with links to the individual products broken down, but just wanted to get some feedback from you guys before making the effort.
On-Page Optimization | | kadesmith0 -
Ecommerce category navigation structure -best practices
Hello, I've heard that there is a specific strategy for the best linkjuice distribution for categorizing an ecommerce site. How many links should there be on the home pages? Categories 1 deep? 2 deep? This client's customers don't like to go very deep, and they usually don't find our second page Thanks!
On-Page Optimization | | BobGW0 -
Ecommerce: content on category pages
I have to optimize some online Shops and after Panda I really don't know what to think about thin content on product overview pages anymore... used to be that we could improve our rankings easily just by adding 1-2 sentences on such a page. This always worked for non-overly competitive terms. Now It feels like it doesn't work any longer, but I couldn't put my finger on it and I don't have the resources to test. Here's an example of what I mean: http://www.geschenkidee.ch/wandtattoos/aus_aller_welt.html
On-Page Optimization | | zeepartner
I would add max. 3 lines of text directly over the product thumbnails. What do you think? Is it worth adding some text on a product overview page or do I not even have to bother post-Panda?0 -
Corporate Client Won't Approve Landing Pages (of any sort)
We have had this problem a couple times now! A corporate client will not sign off on any new landing page development. Instead, we need a creative content strategy that we can use to target their keyphrases AND maintain a corporate/professional veneer. I'd love to hear your ideas and things that have worked for you for onsite optimization, when creating landing pages is out of the question.
On-Page Optimization | | newwhy0