How would you deal with eCommerce sorts?
-
I am reviewing a website that has different activities, and there are many ways to sort them. The issue is that the website is essentially displaying the same information, but in different sorts. Take a look at this search page:
http://www.kijubi.com/AC-Fishing
You are looking for fishing trips here, but you can sort it by city, region, and category. I have decided to "no index" some of these sorts, but I am afraid they might be picking up some long tail traffic on the city and region sorts. For example, "newport beach fishing trips", something like that.
Any suggestions on how to deal with removing all of these duplicate sorts, while still maintaining the traffic that may be received by sorting with some long tail terms?
-
Nice answer
-
I'd expand on Ryan's suggestion as a consideration to just say that you need to be aware that Google continues to work on figuring out how to tap into AJAX accessed content. They may be bad at it now (they are), yet one day they could eventually have it figured out, at which point the duplicate content issue comes back.
Might not be in the next short while - maybe never, yet something to be aware of.
-
Good answer.
-
I would change the sorting to be dynamic, probably with AJAX. That way your users still get the feature but you're not duplicating your content across URLs. I'd target the long tail with landing pages, rather than re-sorted copies of my content.
-
we found ourselves in this very position and it was at a point where we were looking out for issues for a site not indexing.
We removed it but then again you find many examples where it isnt a major issue. Maybe try to combat that with canonicals ?
-
I always recommend clients implement either noindex/follow on sort methods, or block sorting altogether (the first choice being preferred). If there are specific sort methods that consistently provide valuable conversions, these can be considered to be set up as a separate "evergreen" link on the site, but where you would need to add unique content to the page - enough to ensure it reduces (as much as possible) the duplicate content factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical question - Would this create some sort of crawler redirection loop?
What happens if a canonical link, links to the url with / but the main url does not have the / For example: rel="canonical" href="https://www.exampleURL.co.uk/"> Main URL - https://www.exampleURL.co.uk (without the /) 301 Redirect https://www.exampleURL.co.uk/ to https://www.exampleURL.co.uk Would this create some sort of crawler redirection loop?
On-Page Optimization | | Evosite10 -
Ecommerce product page duplicate content
Hi, I know this topic has been covered in the past but I haven't been able to find the answers to this specific thing. So let's say on a website, all the product pages contain partial duplicate content - i.e. this could be delivery options or returning policy etc. Would this be classed as duplicate content? Or is this something that you would not get concerned about if it's let's say 5-10% of the content on the page? Or if you think this is something you'd take into consideration, how would you fix it? Thank you!
On-Page Optimization | | MH-UK0 -
How many css and Javascript on ecommerce site?
Hello, I want any tool which seach css and javascript of whole ecommerce cite? Please suggest. Thanks! Dev
On-Page Optimization | | devdan0 -
Removing entire site sections categories from an ecommerce store, best practices ?
Hi Whats best practice when removing entire site sections from an e-commerce store due to ending those lines and not having similar alternative pages to redirect them too ? Should you remove pages in GWT etc ? Any other measures to prevent probs such as 404 spikes etc ?? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
How to deal with 404 errors from deleted categories?
I was reorganizing my blog and deleted several categories. Of course now Google Webmasters is coming up with a bunch of 404 errors. How do I fix this?
On-Page Optimization | | blogger20130 -
Looking for an e-commerce CMS that can deal properly with facets and filters
Hi! One of my clients has an online shop built on a custom platform. Following my on-page audit, I found multiple issues with the faceted & filtered navigation. After doing some research, I've developed a good site architecture based both on keyword targeting and on user experience. Since the client's platform is custom and he is no longer in contact with the original webmaster, I'm looking to recommend an e-commerce CMS that would fix the issues he has and allow for proper navigation using facets + filters. I'll give you an idea of how I've envisioned the new site architecture (with a random example): The website has 3 main categories: Jackets Shoes Pants These categories are completely separated, no products exist in more than one category. Let's take the Shoes category. It has the following facets (these are like subcategories, in the form of links, indexable by the search engines): By Brand: Brand 1 Brand 2 Brand 3 By Genre Men Women Unisex By Type Running Flip-Flops Boots Each product of the Shoes category will belong to one of each facets (so you can have a product that belongs to Brand 1, for Women, of the "boots" type). Now, each of these facets also display filters depending on the facet itself. These are non-indexable, and preferably done through AJAX. For example, if I select Shoes -> Men I get a list of filters that can also include options from the other facets (so I'll have filters for "Size", but also for "Brand" and "Type"). When I select Shoes -> Boots I won't have the "Type" filter anymore (or I can have it pre-selected I guess), but I will have the "Size" and "Brand" filters. So, what I am looking for is for a CMS that can allow product attributes (like "Type", "Genre" or "Brand") to be used both as facet categories as well as filters. The closest live example I could find is ASOS, where you can search products by Brand (facet) and have the refined afterwards by Type (filter) or you can search products by Type (facet) and refine them by Brand (filter). So, any idea of an e-commerce CMS that would allow me to do the above (bonus points if it also allows entering descriptions for facets, similar to what ASOS does)? Thanks!
On-Page Optimization | | mihaiaperghis0 -
Ecommerce: content on category pages
I have to optimize some online Shops and after Panda I really don't know what to think about thin content on product overview pages anymore... used to be that we could improve our rankings easily just by adding 1-2 sentences on such a page. This always worked for non-overly competitive terms. Now It feels like it doesn't work any longer, but I couldn't put my finger on it and I don't have the resources to test. Here's an example of what I mean: http://www.geschenkidee.ch/wandtattoos/aus_aller_welt.html
On-Page Optimization | | zeepartner
I would add max. 3 lines of text directly over the product thumbnails. What do you think? Is it worth adding some text on a product overview page or do I not even have to bother post-Panda?0 -
Is having the word catalog in an ecommerce site url detrimental to seo.
IS: www.example.com/catalog/category%/product% better than www.example.com/category%/product% category and product are dynamic values that change with the diff. categ. and products displayed while catalog is constant.
On-Page Optimization | | no6thgear0