Rankings are changing all the time
-
Hi there!
My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet.
We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month.
However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi
The issue:
We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time.
the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears.
I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful
BR,
Teemu Kinnunen
-
Davis,
Thank you very much! Awesome answer from you.
Br,
Teemu Kinnunen
-
Hello Teemu,
My guess is that Google sees the "lotto" query as a "QDF" query. It means that Google associates this keyword with search results that would change from day to day or week to week. Since lotteries change frequently this seems pretty accurate to me. It's also why you would see a date next to your meta description when it is ranking high. Google is saying "Here is some recent content from X date, i'll show this at the top of the SERPS since it's current"
I recommend watching the Whiteboard Friday on QDF, this will give you an idea of why Google is behaving this way and how you can take advantage of it to try and maintain the top positions as often as possible.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Hi guys! Is there a tool (other than SEMRush) that can show you which keywords are ranking for Google Knowledge Graph? Thanks :)
I've also seen that you can get some data about this in Search Metrics but can't see where? Thanks for your help!
Keyword Research | | lakestar0 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Counting Places LIstings in Manual Rank Checking?
Hello, When doing manual keyword lookups, are people counting Google Places listings in their rankings? E.g. If the website's places listing is the "5th" item on the results page, do you count that keyword as "5"? -- even if the organic listing comes up first at, say, position $20? On one hand I'd be in favor of including them in order because "who cares" if the user sees your website first, or the Places listing that points to your website first? But then again, it's my understanding that places listings are highly variable, so that they should be skipped entirely in calculating rank positions. So what are others out there doing? And by places of course I mean Google + Local/Plus or whatever they are calling it this week. Thanks!
Keyword Research | | Titan5520 -
Best tool to check keyword ranks in bulk
What is the most accurate tool to check the current ranking of keywords in bulk and download the report via CSV/Excel? Any input would be appreciated.
Keyword Research | | inhouseseo0 -
Is there a way to check what keywords a competitor is ranking for?
Hi Guys I have been working on a site and I'm doing better but I just want to ensure I am covering all the bases. I have a list of competitors and I want to see if I can find out what keywords they are ranking for so I can research and see if there is any merit in me trying to rank for those keywords also? Is there any software or processes that any of you can recommend? Thanks
Keyword Research | | RankStealer0 -
How do you check your KW rankings?
I'm currently using the PRO campaigns to track my main keywords. However, I'm trying to do some research on KW opportunities, and having no luck finding a way to conveniently check rankings for new keywords. What tool do you use to get ranking results for large keyword lists?
Keyword Research | | AdoptionHelp0