Landing Page for High Ticket Items
-
Hi Everyone
We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start.
Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information?
Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try.
Thanks!
-
Maybe think in the longer run - it might be worth offering $50 voucher towards car seats for the family model car. $100 voucher to babys'r'us for the younger family demographic.
Whatever gets them in to look at the cars!
-
With the higher ticket item you can expect a longer sales process. 'Woo the buyer'.
Compare it to winning a baseball season - as ready to win as you may be at the beginning of the year you can only do so at the end of the season!
-
Make a contest like - win 1000 dollars towards the purchase of a car just by getting a quote
or
Schedule a test drive and get a free pie of pizza or whatever
good luck
-
Well the idea is to get them to the dealer, and what are they going to do while waiting for the oil change or tire rotation???
-
I like that. I think we need to make it relevant to the car purchase experience, whereas these suggestions are good for service.
I think a free "Trade-in Appraisal" would be enticing to customers
-
I wholeheartedly agree with the appointment comment. But that makes it hard for us to know how to approach the situation. With a longer buying frame, what do we do with customer info in order to get them to come in?
Lead nurturing is a tough concept to get the salespeople to understand because they all want them to just come in right away
-
FREE
Car Wash
Oil Change
Tire Rotation
Brake Inspection
There are so many things, but ask the boss what are easy and low cost.
-
You could do a couple of things depending on your business:
- Are you nation wide active or local
- Where are you really good in
- etc..
Possible solutions for incentives are:
- Newsletter subscription for the monthly offers or best discount cards
- Free car wash, immediately the moment to show them your "best"offers while they wait
- A PDF- checklist where consumers have to think about when buying a new or second-hand car (checking oil/tires profiles/etc)
- A 50% discount on their annual full car check (if you have something, like us in Europe, which mandatory by the government)
Optimise and a/b or mvt test the form you want to use in order to receive their information. Use GWO or VWO to test.
Good luck
-
Think from the perspective of your visitor. They will be asking themselves 'What's in it for me?'
They aren't likely to surrender their contact details unless they genuinely want you to contact them. So they will either want information (quotes or technical information) People expect to provide contact details in forms - which is why free quotes work so well, so if you are thinking on those lines - i.e. you are trying to capture details during a request for information it might be better not to deviate too much from the tried and tested.
Of course if you are thinking in terms of innovative marketing and you have a budget there are endless possibilities.
So you can appeal to their desire to get something for nothing - YOUR OLD CAR STINKS! - Win a lifetime's supply of Magic Trees! Contact us for details of our SWEET SMELLING deals!
Ask for their help - by stroking their ego - acknowledge their automotive expertise.
Ask them to help you help others - Pick a local charity and place a bucket on the sales office and pledge a dollar or $5 for every free quote request you get that day - don't forget to show them the actual bucket - with some $$$$s in it!
YOUR WIFE 's car IS DIRTY! Bring bring her down to our dealership today for a free hand wash and part ex valuation (on the car - not the wife!)
Essentially you need to either offer them something that they already know they want, but cannot normally get freely elsewhere (without providing details) or something that is exculsive to your dealership - so they cannot get it elsewhere - or the chance to get something they didn't know they wanted, but now that it has been brought to their attention they don't want to miss out on - like Naked Bear Wrestling or a similar family fun day?
-
Try to look through consumer points of view. Try to offer something like "1st free maintenance", "Free 5 car washes" ... from my personal experience its really annoying when representatives start calling you, harassing you to make an anointment and so on.
Consumer getting smarter and they like to shop around and it takes some time to do so, so make them feel comfortable and they will return.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Is putting an email address in the page title a good idea?
As our Contact Us page title was a little short I added in sales@example.com So "Contact us : Sales@example.com" We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us Is it worth experimenting with further or a waste of time?
Conversion Rate Optimization | | Zippy-Bungle1 -
Same review across multiple pages
Hello, I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars. The problem is that the same review will be shown on multiple pages: Example: Reviews about France Reviews about French Riviera Reviews about Monaco (The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...) Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ? Or should I just use the Aggregate Rating without the reviews ? Many thanks for your answers, BR from France Evgueni
Conversion Rate Optimization | | 3vgueni0 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0 -
How to improve Time to First Byte? Page Load Speed
I am working with a ecommerce site that is having major issues with their load speed. The ttfb is...wait for it...7911 ms. I am not even sure where to start with this issue. If you have any recommendations, it would be appreciated. Is it the clients servers that are slow? They have went through multiple redesigns and have some code that could probably be deleted but I don't think it would make it that slow.
Conversion Rate Optimization | | lhawk2 -
Any idea why my bounce rate could be so high?
Hello Everyone, I'm stumped. My primary website has a horrendous bounce rate of around 75% My domain is www.radicalmarketingsolutions.com My home page has a bounce rate of around 68%. The funny thing is, I have a page on Google Analytics basics for small business owners that is my 3rd top page for content, I have an average time on page of over 3 minutes yet my bounce rate is 90%. I have another page on how to depersonalize your google searches in Chrome and Firefox that is a top page with a time on page over 5 minutes and this page has a bounce rate of 96%! I felt that my old design was really hurting me so I changed the design in the beginning of this month and it does not look like it's helped much. I really simplified the site, created a lot more white space and added some links to my other important pages in hopes to get more click throughs. I would really love some honest "constructive" feed back on my site as to why the bounce rate could be so high. I have a ton of content on my blog and I get a lot of positive feedback. One thing I did not do was exclude my IP from Analytics so I could be influencing the numbers. I've added this filter and hoping this will help. Another issue is I do email my list with each new blog post. This could mean those folks visit the post and then leave without reading anything else on my blog. So this could be hurting me as well. Would love your suggestions. Thanks, Bill Parlaman
Conversion Rate Optimization | | wparlaman0