Landing Page for High Ticket Items
-
Hi Everyone
We are an auto dealership and our website is designed to capture leads. I'm looking into designing some landing pages and I understand that we should test anything we try, but I don't really know where to start.
Basically, we want to capture name, email, and phone # on our page. What sort of incentive should I offer people to provide us with their information?
Typically, auto dealers offer up a "Free Quote" incentive. I'm wondering if anyone else has an idea for something else to try.
Thanks!
-
Maybe think in the longer run - it might be worth offering $50 voucher towards car seats for the family model car. $100 voucher to babys'r'us for the younger family demographic.
Whatever gets them in to look at the cars!
-
With the higher ticket item you can expect a longer sales process. 'Woo the buyer'.
Compare it to winning a baseball season - as ready to win as you may be at the beginning of the year you can only do so at the end of the season!
-
Make a contest like - win 1000 dollars towards the purchase of a car just by getting a quote
or
Schedule a test drive and get a free pie of pizza or whatever
good luck
-
Well the idea is to get them to the dealer, and what are they going to do while waiting for the oil change or tire rotation???
-
I like that. I think we need to make it relevant to the car purchase experience, whereas these suggestions are good for service.
I think a free "Trade-in Appraisal" would be enticing to customers
-
I wholeheartedly agree with the appointment comment. But that makes it hard for us to know how to approach the situation. With a longer buying frame, what do we do with customer info in order to get them to come in?
Lead nurturing is a tough concept to get the salespeople to understand because they all want them to just come in right away
-
FREE
Car Wash
Oil Change
Tire Rotation
Brake Inspection
There are so many things, but ask the boss what are easy and low cost.
-
You could do a couple of things depending on your business:
- Are you nation wide active or local
- Where are you really good in
- etc..
Possible solutions for incentives are:
- Newsletter subscription for the monthly offers or best discount cards
- Free car wash, immediately the moment to show them your "best"offers while they wait
- A PDF- checklist where consumers have to think about when buying a new or second-hand car (checking oil/tires profiles/etc)
- A 50% discount on their annual full car check (if you have something, like us in Europe, which mandatory by the government)
Optimise and a/b or mvt test the form you want to use in order to receive their information. Use GWO or VWO to test.
Good luck
-
Think from the perspective of your visitor. They will be asking themselves 'What's in it for me?'
They aren't likely to surrender their contact details unless they genuinely want you to contact them. So they will either want information (quotes or technical information) People expect to provide contact details in forms - which is why free quotes work so well, so if you are thinking on those lines - i.e. you are trying to capture details during a request for information it might be better not to deviate too much from the tried and tested.
Of course if you are thinking in terms of innovative marketing and you have a budget there are endless possibilities.
So you can appeal to their desire to get something for nothing - YOUR OLD CAR STINKS! - Win a lifetime's supply of Magic Trees! Contact us for details of our SWEET SMELLING deals!
Ask for their help - by stroking their ego - acknowledge their automotive expertise.
Ask them to help you help others - Pick a local charity and place a bucket on the sales office and pledge a dollar or $5 for every free quote request you get that day - don't forget to show them the actual bucket - with some $$$$s in it!
YOUR WIFE 's car IS DIRTY! Bring bring her down to our dealership today for a free hand wash and part ex valuation (on the car - not the wife!)
Essentially you need to either offer them something that they already know they want, but cannot normally get freely elsewhere (without providing details) or something that is exculsive to your dealership - so they cannot get it elsewhere - or the chance to get something they didn't know they wanted, but now that it has been brought to their attention they don't want to miss out on - like Naked Bear Wrestling or a similar family fun day?
-
Try to look through consumer points of view. Try to offer something like "1st free maintenance", "Free 5 car washes" ... from my personal experience its really annoying when representatives start calling you, harassing you to make an anointment and so on.
Consumer getting smarter and they like to shop around and it takes some time to do so, so make them feel comfortable and they will return.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Thank You pages with one Contact form - PPC
Hi everyone,
Conversion Rate Optimization | | Carla_Dawson
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
Thanks https://wordpress.org/plugins/contact-form-7/0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
Landing Pages
My question is with regards to my Adwords campaign. Is it best practice to have the user, or potential customers, land on a single page landing page or to an actual website? Does a single page landing page, with no other links, help with conversion? i would be greatful for any opionion.
Conversion Rate Optimization | | RobSchofield0 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Keeping pages indexed but making sure they fill out a form before access - confusing Q's
OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?
Conversion Rate Optimization | | PatBausemer0 -
Any SEO tips for optimizing / driving traffic to category pages?
Hello! I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking... Any other SEO tips for optimizing / driving traffic to category pages? Thanks!
Conversion Rate Optimization | | BGroup0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0