Site structure question
-
I'm doing a site that will have many many pages.
Now I have heard that you get more seo value if its a lower tear so for example:rather than
site.com/brand/subbrand/product
Is this correct?
Should I structure my site like this?
site.com/product
site.com/brand points to site.com/product(so all products are on the sub root.)
Does that make sense?
-
One thing to consider with site structure is your analytics. Using a directory structure can give you some valuable information in your analytics -- you can look at a particular category of product in aggregate and see how it is doing, if it is set up properly.
This post from LunaMetrics has some more ideas for setting up a GA-friendly site at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
Thanks for the responses!
based on some research I think first level is best.
Yahoo stores sets it up this way.
Example: site.com/brands (then the actual product is in the root)
Yahoo store structures there sites like this.
-
You could use no-follow, but for this purpose, it seemed best to just not hyper the text. I would have a product page of perhaps 30+ products PLUS links on each of those to the products full description page PLUS links to the brand page PLUS my normal page links. This starts to add up quickly and Roger yelled at me
-
Can you go into more detail about this problem with your brand links on your product pages? How did you determine the right number of links that should be on a page? Couldn't you use "no-follow" tags in the URLs and solve the same issue?
-
No more than 3 levels deep.
Yes, as you have written.
site.com/products-category/product-001.html The brand name could be a hyper to the brand page
site.com/brand/ where this list all the brands. Click on a brand, pulls the product page with a filter.
Then I have some high level brands that list their products on the brand page as an all inclusive.
Now I did have to remove my 'brand' links from my product pages as I was getting too many links on the page, so look out for that.
You are on the correct path.
-
The actual physical directories you use are really not a factor. You can have a webserver path that looks like site.com/brand/subbrand/productid/product but reach it from a URL of site.com/product if you use routes or other means of creating a virtual path.
That aside, what's important is not how deep a page is in your directory structure, but how many clicks would it take a user or crawler to get to the page. If a user has to click from Nike.com to "Nike shoes" then "Nike running shoes" then "Nike 3000x running shoe", that would be a concern, especially if there are more levels to your structure.
On the other hand, if you have a link on your home page that says "Nike Running Shoes", or a link from your home page directly to your latest products, that would get those pages more value from a SEO perspective.
-
I would focus more on your Site Architecture. Focus on clicks from the home page.
There is a great article about it here (http://www.seomoz.org/blog/site-architecture-for-seo), along with a link to Rand's video on Site Architecture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on the same site
We have a client who wants us to use the same piece of copy twice on their website. Once to promote a workshop and once to promote a conference talk. We feel this would be bad practice from a user perspective, but we were wondering how search engines would regard this? Thanks Ian
Content Development | | Substance-create0 -
Are press releases that could end up being published with duplicate content links point back to you bad for your site ?
With all the changes to the seo landscape in the resent years im a little unsure as to how a press release work looks in the eyes of Google (and others). For instance, you write up a 500 word press release and it gets featured on the following sites : Forbes Techcrunch BBC CNN NY Times etc ... If each of these cover your story but only rewrite 50% of the article (not saying these sites wouldn't re write the entire artcile, but for this purpose lets presume only 50% is rewritten) could it be negative to your backlink profile, ? Im thinking not, as these sites will have high authority, but what if once your press release is published on these sites 10 other smaller sites re publish the stories with almost no re writing, either straight from the press release or straight from the article in the mainstream news sites. (For clarification this Press release would be done in the fashion of a article suggestion to relevant journalists, rather than a blanket press release, via PR Newswire, mass mail out etc. Although i guess the effect with duplicate content backlinks is the same.) You now have c. 50 articles online all with very similar content with links pointing back at you, would this have a negative effect or would each link just not carry as much value as it normally would. By now we all understand publishing duplicate content on our own sites is a terrible idea, but dose have links pointing back to your self from duplicate (or similar) content hosted on other sites (some being highly authoritative) effect your site 's seo ?
Content Development | | Sam-P1 -
This article on making money with your site has to be out of date, doesnt it
Came across this article on making money with your site but surely it must be out of date as a number of the recommendations breaks google guidelines. Here is the link to read the full article but below is a breakdown http://bloggerspassion.com/make-money-online-websites/ 1. Paid Blogging with Sponsored Reviews Publishers are able to make money selling paid reviews on their blogs and advertisers are able to create buzz, traffic and backlinks with SponsoredReviews website. My total earnings with this paid review website are $1631.95. You need to have 3 months old blog with 10 quality posts published to get accepted. 2. Make Money Selling Text Link Ads Bloggers are able to make good earnings selling text links and advertisers are able to get lots of high quality backlinks and traffic for their websites. This helps them earn a lot of money from the services and products they are selling on their websites. I’m so far I have been able to earn $7,711 with this website. You need PR 3 plus blogs to get accepted. would be interested in your thoughts on this
Content Development | | ClaireH-1848860 -
Are there quality blog sites allowing guest blogging ?
hi can someone guide me the right direction for guest blogging ? i m looking for quality blog sites that allow guest blogging especially for ecommerce related sites. Thank you Nick
Content Development | | orion680 -
Moving a html site into Wordpress
I'm getting ready to move a site into Wordpress. The current or old site is built with static html pages. My question is, how should I handle Google with these old pages. Should I 301 redirect from each old page to the new? Or is there a better way to handle it?
Content Development | | brandco0 -
Setting up a Blog for an e-commerce site
Hi All, I need some pointers on setting up a blog for our new e-commerce site. The new site uses magento and is going live in a month or so. This is a bit of a learning experience for me as I have never set a company blog up before I am not sure of the do's and dont's. Any ideas will be very appreciated. Cheers Nic
Content Development | | nicc19760 -
How does google react to duplicate shops on ecommerce sites
Surely shopping cart sites are going to have a lot of duplicate content? Does google recognise this? Is there anything I can do let google know?
Content Development | | borderbound0 -
How to best implement "metered model" on a site
Hi, I'm scratching my head over how to best implement the "metered model" on a site without users being able to game it all too easily. Has anybody in this QA forums implemented one before and is willing to share his/her best practises and findings? Currently I think raising the bar to force everybody to login is a bad idea + we would still need to open the site for google and other engines and can be tricked that way. Also this might lead to some penalty (cloaking)? Using cookies might not be enought as I think almost every Internet user these days knows that this might be the #1 place to look and they are deleted in a second. Counting based on a users IP-adress is also a bit critical as this is not accurate enough. Should we just use cookies and hope for the best?
Content Development | | jmueller0