What is the best wording you have seen in an outreach email?
-
We all get them and most of them are rubbish, very few of them have taken the effort to find out who they are emailing. So making it personal and doing some research first is essential but what about the wording of the email... can you share examples you like & that have had more success for you than others?
-
My most successful emails have consisted of the following
- Ego-Stroking: Make them feel like they are important and valuable
- WIFM: People want to know what are they getting first before you can really grab their attention and negotiate a link/social mention/interview/ etc.
- Personalized: Obviously don't be a robot and try to be genuine.
Also when contacting other webmasters/bloggers try to find out what kind of person they are, meaning are they humorous, boring, academic, liberal, etc. The reason why is because people enjoy like minded individuals, so if you find a webmaster/blogger that tries to be funny in their blog posts than try to add some kind of humor in your email outreach.
This might sound like a sketchy method, but I have seen some good results out of trying to personalize my emails to match the webmasters/bloggers personality.
-
They were laughing last week because I yelled the F word at some weasel who called me on the phone.
I am usually a nice and helpful person but when someone interrupts me, tries to use me and doesn't take "no" gracefully, I get really mad.
-
Haha excellent... if we had forum sigs in here, mine would be:
"If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background." - EGOL, 2011
-
Get to the point FAST with WIFM.
One sentence of yada yada yada text and I hit "mark as spam" or ban all future emails from your domain from my inbox.
If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background.
-
Something that meets all of the following criteria:
- Transparent/Honest/Genuine (not insulting my intelligence with obvious blags)
- WIIFM (Offers me something of value, clearly defined and not a load of baloney)
- Personalized enough that research has obviously been carried out about our company (so not generic)
- An apology for contacting out of the blue along with an unsubscribe/removal from list option for is I'm unhappy about it
- Something simple, clear, straight to the point immediately as I don't have time to read lots of rubbish
- Nothing with offers or sales pitches of any kind of products or services
- Nothing from a throw-away email address, spoofed domain, or a domain that has an unfinished template site
- Nothing with an irrelevant subject purposely trying to deceive me into opening it
With that lot covered it wouldn't get deleted instantly
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
Hiring for SEO Outreach
Hope everyone is having a nice Labor Day! We're a family owned wine club startup and have been handling SEO in house since things didn't go well with a previous SEO company (and sure we've done plenty of bad stuff along the way as well). In any case, we're writing a blog, including video entries etc. I've been handling basic email outreach about posts (ie if I write a winery profile, asking the winery to link to it) but don't really have time to handle more significant outreach than that. Can anyone make some suggestions about where to hire someone for an outreach job like this? It would undoubtedly be part time and Elance didn't give us anyone we were comfortable with. Thanks in advance!
Link Building | | MarkAse0 -
Best Back Links (paid/unpaid) Real Estate
Where can I get the best backlinks for Real Estate? I don't care if it is paid/unpaid. As long as it's not the kind of paid link Google would go after. Paid directories are A OK. Please help 🙂 Keywords: property management, vacation rentals, real estate, real estate agent, realtors
Link Building | | JML11790 -
Getting site ready for outreach for guest posting
Hello, We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important 1. We went from a junky design to a pretty good one. 2. The logo is still average - we're thinking of upgrading it 3. all of the buttons for the store are still bad looking - we're going to make them pretty 4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort 5. There was 20 short OK articles. We're making 5 long good ones to take their places. What are they going to look at to make their decision?
Link Building | | BobGW0 -
What are the best Article Submission Syndicates?
We are currently trying to ramp up our link building using article submission syndicates. So far I have researched -SeoCosmo -Isnare -SubmitShop What is everyones opinon on these three website for submitting articles. Can anyone recommend any other good Submission websites? Thanks You!
Link Building | | GladdySEO0 -
GWT Best For Link Checking?
Even though GWT's Links to your site is about a month behind I am finding that it reports new links faster than either OSE or Majestic. Has anybody found anything more current than GWT?
Link Building | | waynekolenchuk0 -
What is the best directory submission management software?
My website domain authority is 25, and my home page authority is 20. I have a lot of directory submission and link building to do. I have a spreadsheet of more than 700 directories to submit tio What is the best directory submission and link building software to help me manage this?
Link Building | | paulcj20