Sudden Drop in Direct Traffic
-
We recently had a some changes to our site, adding new sub categories, moving products around, etc...
We implemented the changes on Thursday of last week and had a normal day around 800+ visitors. The very next day our # of visitors dropped in half to around 400+ and has stayed that way all weekend.
I thought it might be that some links may have changed but I checked all of the links and they are the same as before with the exception of new pages. I checked to make sure that the google analytics code was still in the code and it is.
I read that it could be DNS propagation timing issue but it's been 3 days and nothing's changed.
I'm fairly certain that we are not being penalized or pandalized by google as our referrals and organic search results have not changed only the amount of direct traffic.
Anyone have any ideas on what to look at or what to do?
-
I would work on other things for a few days.
If your sales or other conversions are holding up then don't worry.
Fewer spiders can be a good thing. You can go into webmaster tools to see if google is still visiting (look under crawl stats).
-
thanks for the responses! all good things to know.
at what point should I start to worry?
-
A lot of analytics programs include robot visits in the direct traffic. Could simply be fewer scrapers or a change in spidering patterns.
If your conversions are holding up I would not worry about this.
-
Yup, I mean direct traffic. The referral traffic and traffic from search has stayed at normal levels. Only our direct traffic has dropped.
Our rankings have not fallen.
It is possible that our URLs were modified without proper redirects but I doubt it. The URLs that existed before the changes are the same, the only ones that have changed are the ones we either removed (obsolete categories) or newly created.
What other pieces of information should I provide to give you a better idea?
-
Sudden Drop in Direct Traffic....
Do you really mean direct - like people typing in your URL or using bookmarks? Or, are you asking about total traffic from search and other sources?
Anyone have any ideas on what to look at or what to do?
You have access to more information than we do. Check your analytics to see where your site has lost traffic.
Have your rankings fallen?
When your site was modified were URLs changed without redirects?
You have not provided enough information for anything other than guesses from us.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do sites without access to a site's analytical data, determine a site's organic traffic?
I've recently used a organic traffic checker that showed you your traffic compared to each google algo update. I was interested in how they derived the organic traffic totals for each month, without having access to our site's google analytics? I've since compared the data to historical google analytics data and it's not wrong, isn't 100% match either but isn't far from fact. So if they're predicting or making a guess, it's rather spot on, site crawlers and SERPs snapshots only provide so much info, I'm just wondering where they get the rest from and how?
Reporting & Analytics | | Deacyde0 -
Web traffic in steady decline since launching responsive design in July
The launch of the responsive design is the only event we can correlate to the beginning of the decline in overall visits to the website since July, however we're not sure if this is the issue. To give you some background, the website http://www.precisionpestcontrol.com.au/ is a pest control site in a highly competitive industry where there are many black hat tactics going on with huge keyword competition on a small range of keywords, however historically the website traffic for the above site has been gaining momentum. We create/ update 2 or 3 pages every month with rich content and post 8 blogs every month on pest control related topics. We have done the initial keyword research and all the keywords we used are medium to high volume terms. We don't do any black hat tactics or dodgy link building, we have invested time submitting the site to legitimate business listings in the past. It just seems strange that all of a sudden we go responsive and start to lose searchengine traffic. Possible Issues What we've been able to find so far were some pages that were not redirected properly, probably about 5, and 2 pages that seemed to lead to a 404 error. These have only just been fixed recently, otherwise the mobile site has been functioning effectively. Could this be the reason we have been in decline over the past few months? We also seem to have lost a whole lot of external links somehow, the external link measurement in MOZ has gone from 1500, up to 6,000 then down to 300 or so in the space of a few months. Basically we're trying to figure out what we're doing wrong, or what we can do to try and stop the decline of visits. We've checked the algorithm updates and don't think that Panda or the shift to the Google AI would have penalised us, but then again we could be wrong. Any advice anyone could offer would be hugely appreciated. Happy to provide any data for anyone to have a look at.
Reporting & Analytics | | Peter.Huxley590 -
Does PPC affect SEO Traffic?
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site. However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease. Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it? Thanks.
Reporting & Analytics | | AAttias0 -
Structured Data dropped suddenly
Just noticed a large drop in Webmaster tools of our structured data graphs. Both "items" and "items with errors" dropped. It is across the board on all our sites. Even checked some of the sites that I do consulting work for, and they dropped. My assumption is that this is another Google glitch, similar to what we saw last year, and in March of this year, where is corrected itself. Anyone else seeing anything on their end?
Reporting & Analytics | | tdawson090 -
Local site rankings have dropped off first page but Universal went up.
My site was performing first page locally on 6 of 20 keywords, and universally on 3 of 20 keywords. We started a link building campaign and optimization about 3 weeks ago. When I looked at the rankings today I was happy to see that 16 of 20 keywords were in the top 20 rankings universally, but not happy to see that only 1 of the 25 words were ranking locally now. I lost my local ranking on 5 very important keywords. I realize that you can not rank first page for both local and organic but its as if I traded my first page local ranking for a universal ranking that appears lower on the page. Maybe someone could point me in the right direction.
Reporting & Analytics | | whmgatx0 -
Changed URL's, traffic dropped from 2k week to 1K week. Need advice!
Hi Mozers, I recently changed my URLs for my ecommerce site and my traffic went from 2,000 visitors a week to 1,000 visitors a week, over a 3 week period. Traffic is down, so are unique Kwds. I need advice on why this happened and what I should do moving forward. To brief, I have a ecommerce website, www.ecustomfinishes.com. I noticed pattern that a lot of my URLs with a unique URL structure (URL.Com/ProductDescription/ProductName) were getting a lot of entrances ~30-50 a month, and others that followed the path of my subcategory (URL.com/SubCat/Product) were getting 0-3 entrances a month. The seo pattern was that those with unique product URLs were hitting long tail Kwds, and those URLs with /subcategory/product were getting far less traffic. I changed 150 or so urls to be unique. Good idea, I thought. Since then: CON: Since then my traffic dropped from 2200 visitors a week to 1100 visitors a week. -25% week to week, over 3 weeks CON: # of non-paid keywords sending visits: -25% week to week, over 3 weeks PRO: my Urls receiving entrances +10% week to week, over 3 weeks REF: http://imgur.com/GwZT8 Question: What are your best suggestions moving forward? Any advice is much appreciated, Thank you!!! abBN3
Reporting & Analytics | | longdenc_gmail.com0 -
A lot of traffic to one page from Google referral
We recently received a lot of traffic to one page from
Reporting & Analytics | | underthesun808
google.com referral. When I look in analytics it reports that the traffic is
coming from /url that’s not real helpful. Is there a way to get more specific
information as to what the referring url was?0 -
Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?
Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing. I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.
Reporting & Analytics | | eTundra0