Does PPC affect SEO Traffic?
-
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site.
However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease.
Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it?
Thanks.
-
Oh yes, the short answer would be, No as others posted here.
Here is an interesting discussion about this topic from Moz Q&A forum:
http://moz.com/community/q/how-google-adwords-can-impact-seo-ranking
And an interesting post on YouMoz blog:
http://moz.com/ugc/8-ways-ppc-and-seo-are-better-when-used-together
-
I'd say Dean has it pretty much spot on.
-
Short answer is technically no. However if you are using keywords in your campaign that you already rank well for in the organic results then this may have and effect of moving visitors that you many have gained naturally to paid visitors.
AdWords can be a great tool to evaluating keywords (and weeding out negative ones). So unless I want to dominate the results page for a particular keyword then I don't use keywords that I already rank well for in my campaigns.
-
Hi
Maybe this ppc adds are getting the traffic instead the organic results.
I mean, if your organic results are good and you site is the first positions, could be that the "searchers" are clicking the adds instead of the organic results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagination, SEO, and you
So, i have done some research on this and I am running into 2 problems. We run a review site for a specific niche. wordpress is viewing our category pages as an "archive" which i don't know that it really is. Google seems to only be indexing the first 9 pages of this category. We would like google to be indexing these pages because thats the only place on our website where all our specific products are linked. Any thoughts are greatly appreciated.
Reporting & Analytics | | HashtagHustler1 -
High Bounce Rate on traffic generating area of our site
Hi, Our eCommerce site currently includes a blog section known as Igloo which we have filled with unique and helpful content that is useful to a fair few people, not just customers of ours. It currently attracts a large number of visitors (more than the actual eCommerce side of the site in actual fact) organically who aren't currently customers of ours. Very few of these turn in to paying clients so it's not really a money spinner but it has worked quite well from a linkbait perspective / traffic generation perspective and undoubtedly a few of these people do end up making a purchase on the actual shopping end of our site. We're look at ways to encourage these people finding help on this free resource to take a look at our homepage and hopefully make an order but in the meantime I am worried that there may be a few downsides to us creating this content: Google may see us more as a help site than a shopping site. Since selling products is where we make our money this could ultimately be a bad thing. Our bounce rate is REALLY high (I'm talking around 94%) on the help site versus around 20% on the eCommerce site. I guess people land on the article they want, read it and then disappear. Would this bounce rate skew our entire site stats and ultimately result in decreased performance in the SERPS. I would appreciate your opinions and, in the event you do feel it may be hurting us overall perhaps some suggestions on how to mitigate the effects? Many thanks!
Reporting & Analytics | | ChrisHolgate0 -
Universal Analytics - is it awarding traffic incorrectly ?
A few days ago deployed a new site. A funny thing happened within one day. Google Analytics commenced reporting Organic traffic as lifting by 25%. At the same time Google Analytics commenced reporting that direct traffic dropped by 25%. All other traffic sources remained at the same level. This is all being reported through GA Universal. Has anyone experienced this before? Any advice is appreciated. Also noted that with Google Webmaster is reporting, since the day of the new site deployment, a 40% drop in impressions and click. Reported referrals on this deployment day also went through the roof. All of the Google tools I am depending on are not supporting my discovery of a solution to this. If anyone has been through this on universal analytics or traditional analytics please help! Offering lots of good karma points in return. Cheers.
Reporting & Analytics | | Oxfordcomma0 -
New e-commerce launched, drop in traffic
One of our clients launched a new e-commerce site and there was a significant (60%) drop in traffic in Google Analytics following the launch. We are about 10 days into the new site, and our suspicion is that the move has caused a decrease in their site authority which has lowered their search position. The old site had the store at sitename.com/store. The new site has a Shopify store at shop.sitename.com. There were very few external followed links to the store pages, so we thought that there would be little effect for overall site traffic by moving the store to a subdomain. Any recommendations for next steps on diagnosing the problem and working towards a solution?
Reporting & Analytics | | DesignHammer0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
Google traffic plummeted on Sunday - what can I do?
On Sunday, my google traffic plummeted. I was getting 320 hits a day from Google on my best days - my site is just about to turn 3 months old so I was thrilled with that. On Sunday it was 110 and I think it is getting worse. Edit: Yep, yesterday was 65. Google Webmasters shows the drop today. One day, my impressions were 5,500 and the next just 1,000. Yikes. My traffic is so depressing now after so much hard work. Is this Google Panda? What can I do? I have no idea why this happened. I am getting several quality backlinks a week, sometimes a day.
Reporting & Analytics | | 2bloggers0 -
SEO traffic had significantly dropped
I know this question has been asked before, but I'm hoping someone can address my specific issue. We recently did a complete redesign of our site and moved it over to a new server. The site was even "down" for about a week, where we had a static splash page. However since relaunching (it's not been over two weeks) we've seen a significant drop in search engine traffic. We are using Yoast for Wordpress. The site is The Tech Block. Could anyone see if there is something we're doing wrong? Thanks
Reporting & Analytics | | ttb0 -
Will javascript generated links affect my bounce rate?
Hi all, I run a site called Applicable Jobs (http://www.applicablejobs.com) and from analyising my analytics I notice my bounce rate is unusually high at around 85%. I'm keen to get this right down as I've read recently that a high bounce rate is a metric Google uses in determining positioning in the SERPs. I honestly don't think it's the quality of my content because I feel it's genuinely useful to my target audience but I'm wondering if the way my jobs list is generated is causing an issue. At the moment I have my jobs listings generated through javascript so I can have nice effects and use a bit of ajax but if Google crawls it, it obviously won't be able to see the listings. So I'm wondering if when a user comes to the site and they click on one of the job listings, does the Google analytics code recognise that click because that link is generated through javascript? Thanks
Reporting & Analytics | | Benji870