Breadcrumb Trail for SEO?
-
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing.
I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well.
http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.)
Breadcrumb Trail
They have asked us to implement a Breadcrumb trail on every page, where the final page is the only H1 Tag.
- Are breadcrumb trials important for SEO? (I know they are helpful for Users, but SEO)
- Are they important for Search Engines to track back for structure.
- Any thoughts about them?
Similar question asked in February : http://www.seomoz.org/q/how-important-are-breadcrumbs
-
We have bread crumbs on our main site and as Dejan describes.... "Another neat thing is in the SERPs when you get little: Top Level > Main Category > Sub Category type links under your snippet. " .... lots of these extra links appear in our SERPs.
Also, just yesterday we started adding breadcrumbs to our second most important site. This is part of a redesign for a site that was built a long time ago. It is a medium-size handbuilt site and adding the breadcrumbs is going to be a little costly.
We believe that breadcrumbs are very important for visitors, they help communicate the structure of your site to google and are important for making the navigation structure links appear in the Google SERPs.
-
and sorry for the duplicate reply..
-
Breadcrumbs are a great way to create "Virtual" content hubs, and establish yourself as an authority on a topic or theme.
-
Thank you both for the feedback.
-
I am not aware of any direct SEO advantages to using breadcrumbs. More specifically, I have not seen any indication that breadcrumbs are considered as part of Google's algorithm.
The only Matt Cutts video I have seen on the topic is 18 months old, and he just shared "users like them". We all know that Google is chasing the best user experience, so from a purely SEO standpoint I would suggest it should be on your "want to have" list.
From a user experience, breadcrumbs are well liked. From a SERP standpoint, Google can read the HTML5 microdata embedded in a well-designed breadcrumb and then display the breadcrumb. This information could help users gain confidence in the result. The breadcrumbs do work as active links to the various categories on your site. In reality, most Google users are presently not aware of this information but that knowledge will clearly grow in time.
-
Did you read Dejan's response on that page and notice how he referenced google videos and see how his response was marked as "good answer" and also as "staff endorsed"?
I think that you should get to work on your breadcrumbs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO suggestions for a directory
Hi all, I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn. How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice. For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score? Would really appreciate your thoughts and suggestions. Thanks!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
SEO Friendly Facets
Hi I'm still stuck on the subject if SEO friendly facets. Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks 🙂 Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& What would be the best course of action to take to make them SEO friendly? Tips would be appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Do you see any SEO risk here?
Hi, I’m seeking your opinion regarding the issue we are facing during rebranding
Intermediate & Advanced SEO | | EnglishtownSEO0 -
SEO Consult?
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there. I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end! 😞
Intermediate & Advanced SEO | | CalicoKitty20000 -
International SEO Domain Structure
Hi Guys, I am wondering if anybody can point me to a recent trusted report or study on international domain name structure and SEO considerations. I am looking to read up on the SEO considerations and recommendations for the different domain structures in particular using sub-directories i.e. domain.com/uk, domain.com/fr. Kind regards,
Intermediate & Advanced SEO | | WeAreContinuum
Cian1 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
Adwords Policy and SEO
I have a customer who runs campaigns on adwords and we have had real problems with his ads being taken down due to certain ingredients being present in supplements. Now we move towards his SEO campaign and we wondered if the natural listings are effected by sites that list banned substances or pages listed on the adwords policy as being banned ? Has anyone experienced a site being downgraded by link being present from sites that provided products or services that are banned from being advertised on Google adwords ?
Intermediate & Advanced SEO | | onlinemediadirect0