Rankings got dropped
-
We were ranking no 1 on couple of keywords in our countries local Google Search but from last 3-4 days we have dropped to 2-3 though we havent made any changes. Any suggestion?
Google: www.google.com.pk
Keywords:
Used Cars
Cars for sale
-
Sean is right. Earning the #1 spot on Google is the first step. You need to constantly focus SEO in order to keep your position. The SEO algorithms are constantly being adjusted and these changes may have a positive or negative on your site, and the sites of your competitors.
You also need to understand that everyone else on the first page would like to take the #1 spot from you, and they hire SEO specialists with the specific instructions "do what is needed to get the #1 spot".
You have opportunities for improvement on your current page. Focus on your SEO and you can get the #1 spot back:
-
Your current title for the "used-cars" page with is in the #2 spot is: "Used Cars for sale in Pakistan, Find Used Suzuki, Toyota, Honda and more | Pakwheels". A lot of that can be moved to your description. I would recommend either "Used Cars | Pakwheels" or "Used Cars for sale in Pakistan | Pakwheels". Too many words in your title dilutes the importance of your key words.
-
In your footer you of your "used cars" page you offer a link to another "used cars" page. It is actually the same page but the URL is different and you have not added the canonical tag to your pages. Unless you have went in to Google WMT and specifically set up your parameter settings Google may not handle this well. You should be very consistent with your links and anchor text.
-
You use the H1 tag 3 times on the page. By design, the H1 tag is meant to be used once per page. The other tags should be H2 or something different.
There are other opportunities but these are just a few that stood out for me. Good luck.
-
-
The most iikely reason is that your competitors have made changes to their sites and/or back links. Do you use Seomoz to run comparisons between your site and that of your competitors? This might give you an insight into changes..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hard to rank difficulty level 25 - 35 keywords for brand new blog?
For the brand new blog, Is it hard to rank keywords using difficulty level 25 - 35 keywords?
Keyword Research | | OECSL20190 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
Help - my site is losing rank fast and I don't know what I've done!
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'. anyone willing to take a look and throw me there thoughts?
Keyword Research | | Easigrass1 -
Keyword Ranking Research Question
Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for? Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Keyword Research | | steve45058
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much? Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?1 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
Best techniques For EMD Ranking in 2013
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
Keyword Research | | StephenForde0 -
Tweet ranking affect 1 position keyword ?
Hi ! I just finish reading this post here and i want to know if it affect a page that already come to the first position ? If my actual keyword rank first and for example, i dont have any other keyword in my page title ect, how does it help the page ? Does it just gonna grab another frequent keyword who come back alot in the text or something ? ty
Keyword Research | | Promoteam0