LinkedIn and SEO -- Is there a relationship?
-
I've analyzed the link profiles for 12 sites recently.
I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links).
Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????)
SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
-
Ya, I operate under that assumption about 301's, too.
I also can see most every 301 that points to one of my sites on my SEO link tracking tools. However, I can not see links from LinkedIn on any of these. Check OpenSiteExplorer for your site, and see if it lists LinkedIn, and you'll see what I'm talking about. I'm pretty sure that the LinkedIn links are not treated like a 301.
I am coming to believe that links on LinkedIn pass no link juice. Would you agree? How could we track/observe if my belief is correct or not?
-
"The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?)."
From my understanding, if it's a 301 redirect than 90% of it's linkjuice would be passed. However I'm not sure how LinkedIn performs their redirects.
-
The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?).
Totally agree with your analysis, otherwise. LinkedIn is great for reputation management, some SERP domination, and actually networking with real people (which may later turn into juicy links outside of LinkedIn's walls). Thanks, man!
-
Well a link from the linkedin Profile is a Followed Link (for now). However I'm not sure if the followed links from social media profile pages pass much value in the eyes of Google.
You can definitely leverage LinkedIn for better SEO results and reputation management. It's a B2B networking platform so if your clients are in the consulting industry you could create some kind of workflow where they are active on the LinkedIn Q&A section, LinkedIn Groups and participate in discussions on LinkedIn. If you provide enough value and are participating on all the appropriate channels on LinkedIn, you can easily establish some kind of relationship with bloggers or other website owners and leverage them for links either through guest posting on their website, or performing an interview article on your website and asking them to link to you, etc.
LinkedIn is a platform where you can establish and build relationships, which can turn into links.
Hope this helps
-
Using OSE, I analyzed the link profile for the domain I suspect you're referencing and did not observe any dofollow or nofollow links from LinkedIn pointing to that domain being counted.
Perhaps I'm looking at this wrong. Is there any proof you can provide that your domain receives juice from the links you mentioned?
-
We actually have a followed link and several no-follows from Linkedin?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
Getting Connections to Follow LinkedIn Company Page
I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn. As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page. The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections? I'd like to actually migrate the connections over to the Company Page, which should be the primary focus. Thanks for any help.
Social Media | | Nobody15330770827560 -
Offshore SEO Providers - Recommendation?
Hi Folks Has anyone had a very good experience with an offshore SEO provider who they would be happy to share? I am looking for a professional offshore firm to manage a 100 Long Tail key word campaign. Social Media, facebook campaign experience a bonus. Kind Thanks, Justin
Social Media | | jchapman50 -
Blogger vs wordpress from SEO perspective
Blogger is under the google umbrella and of course will be in line with google's strategic moves in the future.That includes commenting with google plus accounts and any future integrations. (google plus will HUGE in the future when it comes to SEO)currently there is no way to host blogger on your own servers, which means all your images and video are not really yours from an SEO perspective. Wordpress however does not have as much technical restrictions, but eventually it will be a major competitor to blogger. You can host it on your own servers as well. So from an SEO perspective which one is better?
Social Media | | TVape0 -
I have started a games site how i start its marketing and Seo?
hi, i have to made a game site , what you will suggest me where can i start its seo, like social media , submit link here or what i will do for it?
Social Media | | Mubashirshafi0 -
Facebook 'SEO', Likes and Fans
I spent a bit of time this morning combing Google looking for some documentation on SEO for Facebook, specifically the value of 'likes', when liking one's status, how that effects the visibility of a given post and basically the criteria for creating whatever they deem a post to have gone 'viral'. I'm convinced there has to be some answers for my first two questions... ....somewhere. Likewise, I can appreciate if there's nothing available to answer my third question pertaining to 'viral criteria'. Nevertheless, if anyone has any resources/documentation that could provide me some insight into how FB interprets 'likes', how an increased number of 'likes' may lead to greater visibility and (more or less) the mechanics of how this interacts with the entire Facebook structure, I would greatly appreciate it. Thanks for reading, I look forward to the responses!
Social Media | | NiallSmith0 -
How does Pinterest contribute to SEO?
Can Pinterest help me obtain quality backlinks? How does it help in the process of search engine optimization?
Social Media | | pulseseo0 -
How much power does using keywords on Facebook and Twitter have from an SEO perspective?
Hi all, When we add a new Christmas party package onto our website I always tweet about it with a link to the party page, utilizing a tweet such as : "New Manchester Christmas parties", followed by the link. How much power (if any) does utilizing the key phrase Manchester Christmas parties have on SEO for that page? Bearing in mind the link is shortened and doesn't mention the keywords anywhere in it, they are only present in the tweet itself. Similarly, on our company Facebook page I always post a link with a title such as "check out our new Manchester Christmas parties". Does this have much SEO benefit for the page I'm directing the link to? Many thanks!!
Social Media | | RobertHill0