LinkedIn and SEO -- Is there a relationship?
-
I've analyzed the link profiles for 12 sites recently.
I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links).
Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????)
SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
-
Ya, I operate under that assumption about 301's, too.
I also can see most every 301 that points to one of my sites on my SEO link tracking tools. However, I can not see links from LinkedIn on any of these. Check OpenSiteExplorer for your site, and see if it lists LinkedIn, and you'll see what I'm talking about. I'm pretty sure that the LinkedIn links are not treated like a 301.
I am coming to believe that links on LinkedIn pass no link juice. Would you agree? How could we track/observe if my belief is correct or not?
-
"The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?)."
From my understanding, if it's a 301 redirect than 90% of it's linkjuice would be passed. However I'm not sure how LinkedIn performs their redirects.
-
The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?).
Totally agree with your analysis, otherwise. LinkedIn is great for reputation management, some SERP domination, and actually networking with real people (which may later turn into juicy links outside of LinkedIn's walls). Thanks, man!
-
Well a link from the linkedin Profile is a Followed Link (for now). However I'm not sure if the followed links from social media profile pages pass much value in the eyes of Google.
You can definitely leverage LinkedIn for better SEO results and reputation management. It's a B2B networking platform so if your clients are in the consulting industry you could create some kind of workflow where they are active on the LinkedIn Q&A section, LinkedIn Groups and participate in discussions on LinkedIn. If you provide enough value and are participating on all the appropriate channels on LinkedIn, you can easily establish some kind of relationship with bloggers or other website owners and leverage them for links either through guest posting on their website, or performing an interview article on your website and asking them to link to you, etc.
LinkedIn is a platform where you can establish and build relationships, which can turn into links.
Hope this helps
-
Using OSE, I analyzed the link profile for the domain I suspect you're referencing and did not observe any dofollow or nofollow links from LinkedIn pointing to that domain being counted.
Perhaps I'm looking at this wrong. Is there any proof you can provide that your domain receives juice from the links you mentioned?
-
We actually have a followed link and several no-follows from Linkedin?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media & SEO
Hi Does anyone have any good articles or case studies on how SEO/Social compliment each other? I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push. Any help would be great 🙂 Becky
Social Media | | BeckyKey0 -
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Getting Connections to Follow LinkedIn Company Page
I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn. As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page. The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections? I'd like to actually migrate the connections over to the Company Page, which should be the primary focus. Thanks for any help.
Social Media | | Nobody15330770827560 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
Whats the best way to optimise a wordpress website for SEO?
i was wondering whats the best way to optimise a wordpress website for SEO? Any advice or tools would be greatly appreciated, currently the site is not very well optimised and is very new.
Social Media | | Bristolweb0 -
Is using a platform to automatically cross post on the social media networks good for SEO?
Is cross posting automatically on the multiple social media networks good for SEO or bad?
Social Media | | Melia0 -
Do forums still have any SEO value?
Hi All! I want to know what people think about having forums on their sites. Do you still find value on these, or are they mostly a waste of resources? Would it be better to use facebook's registration plugin or something along those lines? Any other thoughts or suggestions on this topic would be greatly appreciated. Thanks, Margarita
Social Media | | MargaritaS0 -
Widgets like Facebook Like and AddThis - Any Negative SEO?
I could go widget crazy with my website, there are so many cool buttons and linking this and likes and etc. There's one that is used a lot, called "Addthis" that adds a series of small icons to share a page via facebook, twitter, etc. The javascript looks innocent enough, but there's a link, and who knows what google makes of it. Then there are the dozen or so Facebook widgets - are they safe to use without negative SEO consequences? Does anyone know of any other pitfalls with using the numerous addons offered free to enhance your site? Thanks for any wisdom out there! Jean
Social Media | | JeanYates0