Link Building
-
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
-
Thanks, I've heard of him before.
-
Thanks, I've heard of him before.
-
If it's the topic you've talked about before, I know nothing about that, so I would not be the one to write about it. For ecommerce, check out Rob Snell. His site is at http://www.robsnell.com/, and I've seen him speak at Pubcon, and listened to him on an interview at Webmaster Radio (probably in their ecommerce experts show). He talks about how he gets content for his brother's product pages. IIRC, he sits down with a tape recorder and has his brother tell him all about why you would want this particular product for your hunting dog, what makes it great, what are some of the questions that they get on the phone all the time, and then goes and writes all that up for the site.
-
I have changed all my product descriptions from all the other retail sites in my niche, for that exact reason. To not have duplicate content, or at worse, the same content as all my competitors. But you gave me some good ideas Do you want to right these for me
-
Product reviews are a great source of content. If you're not the manufacturer, rewrite the description and enhance what the manufacturer provided. Make your product page the ultimate source of information on that particular product.
Why would I choose this product over another one? What's the best use for this particular product? What type of people use it? Is it for beginners or for advanced people? What is the product made of? Is it made in the USA? Has it won awards? etc. etc. etc. All the stuff that's a lot easier to sit here and write about doing than actually taking the time to sit down and do (which is why there are product pages on my site that are nearly empty ).
-
The only issue with producing good content is when you have an ecommerce site, and it's mostly product pages. Then what?
-
I wholeheartedly agree with EGOL.
When you spend time chasing directories, filling out forms, etc. it feels so completely fake. You recognize the sole purpose of the activity is to get a link for search engines, not to benefit users.
If you found a great site that talked about golf or whatever your interests are, and they had a page which listed the best golf courses by area, then I would surely recommend trying to list your site on that page. Real people interested in your topic will see it and learn about your site. That has value.
If you launch a website often you have a lot of specific knowledge about the topic or know others who do. Share that knowledge! You probably know all sorts of tidbits about the best golf courses, players, rules you like or don't like, where to buy clubs or clothes, discussions about sponsors and so many other topics. Those articles need to be shared in a high quality way.
If you run short of content, then you can look to your users. Many would jump at the opportunity to provide great content if you give them the opportunity. Adding a forums and/or blog to your site can generate great ideas and capture a lot of long tail traffic. You can emulate what SEOmoz does and promote great forum articles (the Q&A section is basically a forum) to your blog.
It's all about the content.
-
Only one works for me and that is producing good content. I spend 100% of my time on that and 0% on linkbuilding. Every minute that you spend on content creation is spent creating a traffic-pulling asset.
I could spend time begging people to link to my content... but if you have good content people will like, tweet, share, digg, stumble.. .and that generates traffic and with that traffic a few links. So just make more content and make it very easy for people to share. The key is to make content that people want to share.
-
That's what I thought. It seems there are only really maybe a half dozen to a dozen effective link building methods and strategies.
-
If you have an established site with good linkpower these sites will add such a miniscule amount of boost that they probably are not worth your time.
If you have a brand new site that has close to zero power then the miniscule contribution from these sites might give a tiny amount of help.
If you are in the second situation above there is something else to consider... if you want to have a serious website that ranks well and pulls in nice traffic at some point you must figure out how to pull in some genuine links and on that basis it is probably better to get straight to that work than spend valuable time chasing directory links.
The only exception to the above are the few directories that are associated with successful websites (that are not directories) but that simply have a page of links for a topic like... places to play golf in Upstate New York.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building problems
Hello everyone
Link Building | | mkeshavarzmozprodt
I am not sure about the way Moz rank websites but sometimes I think it's a bit confusing. As an example, it kept changing in 3 days by going up and down. In addition, It is not compatible with my Ahrefs ranking. Would you please tell me which one is more correct and accurate in terms of my website authority?
It would be my pleasure if you take look at it first. Thank you in advance.
https://www.englishdon.ir/0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Link building, does query string matter?
Hi All, We have some partners which link to our site, and they put "?ref=SITENAME" so we Can identify the source of the link....but does this matter to the search engines? Does this count as a different page than the one without the query string? -Rasmus
Link Building | | rasmusbang0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Selling link building - Show me the money !
Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals... My stance - We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya 🙂 You get the picture right... But the customers are being told by less scrupulous companies the numbers of links they will receive. Impossible unless you are buying them right ? So it reaches that point when you start questioning being 100% honest... What advice would you give me on selling link building services...
Link Building | | onlinemediadirect0 -
Top 3 Link Building Courses - Who Are They ?
Interested in taking a link building course ...any suggestions on top 3 ? Aaron Wall ...at seo book has something there at a whopping $300 a month not sure if this worth it any feedback on this ?
Link Building | | helpwanted0 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0