Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
-
Hi There
So I was trying out my first FB ads with a client.
I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com
Any reason for this discrepancy, or any tips? Am I missing something?
Thanks!
-
Does this hold true for Google Adwords? I am practically experiencing the same issues but with Adwords and Analytics.
-
Yes, thanks guys! Great info. I'm sort of new to any PPC at all - but in the article Daniel linked to, it took me here to the URL builder tool, which I'd never played around with before. But this is exactly what I was looking for.
-
Daniel is making all the right points. One important thing to remember that conceptually FB clicks and GA visits are calculated differently. For FB, a click is a click. It's going through their system so it's easy for them to accurately track clicks. On the GA side, a visit is contingent on a user having JS/cookies enabled. Although almost most devices will meet that requirement, GA also has to be told what source they came from. FB ads (and other ad networks) will commonly use redirects because it's their method of tracking clicks before sending the user to the destination. These redirects might cause issues because it may confuse the referrer being passed. That's why building GA campaign tagged URLs will help alleviate that.
-
This explains the link re-routing issue in more detail:
http://blog.thenetimpact.com/2009/10/how-to-track-facebook-ad-traffic-using-google-analytics/
-
Right back at you.
Another possibility is the way Facebook shortens URLs:
"this is quite frequent problem. I guess that you click in FB and visits in GA will never be the same, but this difference is really huge.
From what I've heard, Facebook is using its own URL shortening methods for treating the outbound links such as Ads. The trouble is, that this method is apparently problematic with some features like redirected or shortened URL. Try to remove the goo.gl address and run the Ads on the full original URL (just keep the URL builder parameters)."
http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=425b634da546ab6f&hl=en
If you Google "facebook clicks different than analytics visits" you'll see many people in your situation.
-
Dan (nice name)
Thanks for the response! I had assumed there would be a deviation between FB and GA - but is it typical for GA to show practically only 60-70% of the clicks? It seems like a big difference?
Thanks!
-Dan
-
Clicks are usually different than visits in PPC. The same person can click your ad multiple times, which raises your clicks, but not your visits. This could certainly account for the discrepancy. Google Analytics isn't 100% accurate anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correlating Form Submissions to PPC vs Organic - COA
I currently don't use a landing page model. From either Adwords or Organic you reach our site, find the event product that appeals to you, and then fill out the form. I need a way to determine which of those form submissions came from Organic Vs Paid so I can calculate my cost of customer acquisition (COA). Via Google Analytics I can see that X amount of Organic were submitted and X of Paid. If I get 5 submissions in one day there isn't an efficient way to correlate the form submissions to the medium. Any suggestions on an attribute method that would help me sort out COA?
Paid Search Marketing | | fireflyevents0 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
Genuine Bot or not! Click fraud?
We are having high levels of activity on one site from Ip addresses that resolve to be legitimate search engine bots. But, the cookie from our site is identifying an individual user. Is this a real person verifying our site or a click fraud that is well disguised. Some of the clicks generate gclid strings but never any sales.
Paid Search Marketing | | Eff-Commerce0 -
Has anyone used Adroll (Facebook retargeting)with any success?
Hello! I am wondering if anyone out there has had a good experience with Adroll. I set up a campaign a couple months ago, but have yet to see any return on my investment. I'm now considering stopping this service because it seems to not be living up to its hype. What has your experience in using this service?
Paid Search Marketing | | Gordian0 -
Facebook ads to people who like a particular brand or page
Can I target my facebook adds to only those users who like a brand or page? I have an exhibition coming up next year and would like to target those who like the brand page. I know I can target on interests etc but cannot see how I can target a particular page. Any advice greatly appreciated as I am sure others would be interested if this can be done. ThanksJames
Paid Search Marketing | | tempowebdesign0 -
Unexpected % of new visits from search traffic.
Hello Three days ago launched an AdWords campaign (text ad) designed to bring people to my site (www.quipeutlefaire.com). I've been tracking the visits using Google Analytics and I find that 67% of Paid Traffic visits are new visitors (see attached image). I find this very weird, I was expecting that people who come to my site through adwords to be completely new visitors (100% instead of 67%) . What's happening? are people using my ads as a sort of "bookmark" to come back to the site? Thank you for your help gsqMj.jpg
Paid Search Marketing | | QPLF0 -
Adwords Confusion - Where are these clicks coming from?
Ok, I posted two images showing that my Google Adwords search settings are to receive clicks only from google's search engine, as we are doing testing on keyword behavior with a few specific keywords. The second image will show that we have somehow 7 total search clicks, but not for any of our specific keywords. I'm confused. . . and hungry. . . I'm 'confungry'. 😉 jk any thoughts are welcomed. search-1.jpg search-2.jpg
Paid Search Marketing | | JerDoggMckoy0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0