Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
-
Hi There
So I was trying out my first FB ads with a client.
I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com
Any reason for this discrepancy, or any tips? Am I missing something?
Thanks!
-
Does this hold true for Google Adwords? I am practically experiencing the same issues but with Adwords and Analytics.
-
Yes, thanks guys! Great info. I'm sort of new to any PPC at all - but in the article Daniel linked to, it took me here to the URL builder tool, which I'd never played around with before. But this is exactly what I was looking for.
-
Daniel is making all the right points. One important thing to remember that conceptually FB clicks and GA visits are calculated differently. For FB, a click is a click. It's going through their system so it's easy for them to accurately track clicks. On the GA side, a visit is contingent on a user having JS/cookies enabled. Although almost most devices will meet that requirement, GA also has to be told what source they came from. FB ads (and other ad networks) will commonly use redirects because it's their method of tracking clicks before sending the user to the destination. These redirects might cause issues because it may confuse the referrer being passed. That's why building GA campaign tagged URLs will help alleviate that.
-
This explains the link re-routing issue in more detail:
http://blog.thenetimpact.com/2009/10/how-to-track-facebook-ad-traffic-using-google-analytics/
-
Right back at you.
Another possibility is the way Facebook shortens URLs:
"this is quite frequent problem. I guess that you click in FB and visits in GA will never be the same, but this difference is really huge.
From what I've heard, Facebook is using its own URL shortening methods for treating the outbound links such as Ads. The trouble is, that this method is apparently problematic with some features like redirected or shortened URL. Try to remove the goo.gl address and run the Ads on the full original URL (just keep the URL builder parameters)."
http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=425b634da546ab6f&hl=en
If you Google "facebook clicks different than analytics visits" you'll see many people in your situation.
-
Dan (nice name)
Thanks for the response! I had assumed there would be a deviation between FB and GA - but is it typical for GA to show practically only 60-70% of the clicks? It seems like a big difference?
Thanks!
-Dan
-
Clicks are usually different than visits in PPC. The same person can click your ad multiple times, which raises your clicks, but not your visits. This could certainly account for the discrepancy. Google Analytics isn't 100% accurate anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thousands of visits from Hyderabad (India) and from Dublin (Ireland)
Since yesterday, I am receiving thousands of visits from India and Ireland. Both of those are not our target audience. When looking at those visitors, they are mostly users on Chrome OS, with Chrome. Google Analytics shows me this traffic as organic traffic with the respective URL as keyword. My first thought was that it might be connected to me having set up an automatic ad campaign on AdWords three days ago, but I am having doubts, since google probably won't be testing all the links manually. My concern now is that our content is being scraped. Also, I am wondering why the traffic is shown as organic search.
Paid Search Marketing | | FelixHe0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
Adwords linking to analytics
Hi there if i have my adwords for a website of mine on a different account to the one i use for google analytics on it, is there anyway to import the data? currently it will only let me link the adwords data in the analytics account if it is on the same Google account - is there a way to give permission for the data from another Google account?
Paid Search Marketing | | tdigital0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
PPC software.. which one do you think is better? why?
hey guys... I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way. So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better. I am in house in charge of 2 ecommerce websites.
Paid Search Marketing | | Felip30 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
PPC Keyword Ranking
The SEOmoz PRO tool shows how keywords rank in the organic part of the SERPs. Does anyone know if there is another tool out there that shows the same thing for ranking in the ads section of the SERPs? Also, does anyone know the winning lottery numbers (any lottery will do, I'm not fussy!). Thanks Neil
Paid Search Marketing | | mccormackmorrison0