What factors does the Keyword Difficulty Tool measure?
-
Hi Guys
I am new to this community and finding loads of informative stuff here. The keyword difficulty tool looks very interesting. I think google keyword tool competetion field is based on PPC competetion? Will i be right in saying that the moz keyword difficulty tool measures top 10 ranking pages, their age, backlinks etc?
-
I think Anthony's response was perfect, but I just wanted to add that I think that ranking with a DR of <40 is very doable. It's a great tool for relative difficulty.
-
I would certainly say it's achievable. Whether the score is 40 or 70, you're going to need to have a well-optimized website and execute a strong linkbuilding campaign, but the keyword difficulty score can be a good measure of the relative difficulty of any given keyword to another.
-
So taking a simplistic view, would you guys say an overall Difficulty rank of < 40 is rankable?
-
Be sure to click on "view full report" and you get even more factors to compare with.
-
SEOmoz pulls its traffic data from the Google AdWords API, but as you rightly suspected, the rest of the data on the page includes the top 10 ranking websites and their link data. Page Authority and Domain Authority are scores that SEOmoz gives webpages/sites based on their own internal algorithm. These scores are based off of link data and other factors - they are discussed in depth here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
Where does the organic keyword information come from in Google Analytics?
I know that Google switch to all encrypted search, but I still show some keywords. Are those keywords that slipped through? Or are they all from Yahoo/Bing?
Reporting & Analytics | | EcommerceSite0 -
Non ranking keywords driving traffic !?
Moz Analytics and Google analytics is saying some keywords are driving organic search traffic & hence MA suggesting them as keyword opportunities, yet theres no rank for any of them so how can that be so ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
What is the best tool to look at Internal Links?
My site has on average 220 internal links a page largely due to how the site is built ie every page shows every link via the menu system, which isnt great, but from what i have read there isnt much i can do about it. However, this week 3 pages jumped to over 400 links and the home page over 500 internal links, GWT will only show me 200 of them, Is there a tool that i can use that will list all my internal links, so i can find out why this has happened? Thanks Ash
Reporting & Analytics | | AshShep10 -
Not provided keyword?
This may be a realy daft question this is all new to me, when I look at my keyword traffic the top one under keyword says not provided can someone explain this to me please?
Reporting & Analytics | | seoactivejames0 -
What are Branded Keywords
I see in the matrix the term branded keywords. What what is a branded keyword?
Reporting & Analytics | | sansonj0 -
Keyword referrals in GA
Hi chaps, Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links. To explain a little further, this is the scenario I think is happening: User searches using "Brand term". They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain) In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword. Does this sound right? We have a custom GA script set up to track multiple subdomains.
Reporting & Analytics | | Confetti_Wedding0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0