What factors does the Keyword Difficulty Tool measure?
-
Hi Guys
I am new to this community and finding loads of informative stuff here. The keyword difficulty tool looks very interesting. I think google keyword tool competetion field is based on PPC competetion? Will i be right in saying that the moz keyword difficulty tool measures top 10 ranking pages, their age, backlinks etc?
-
I think Anthony's response was perfect, but I just wanted to add that I think that ranking with a DR of <40 is very doable. It's a great tool for relative difficulty.
-
I would certainly say it's achievable. Whether the score is 40 or 70, you're going to need to have a well-optimized website and execute a strong linkbuilding campaign, but the keyword difficulty score can be a good measure of the relative difficulty of any given keyword to another.
-
So taking a simplistic view, would you guys say an overall Difficulty rank of < 40 is rankable?
-
Be sure to click on "view full report" and you get even more factors to compare with.
-
SEOmoz pulls its traffic data from the Google AdWords API, but as you rightly suspected, the rest of the data on the page includes the top 10 ranking websites and their link data. Page Authority and Domain Authority are scores that SEOmoz gives webpages/sites based on their own internal algorithm. These scores are based off of link data and other factors - they are discussed in depth here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz is showing different "errors" than Webmaster tools
I have set up my Moz campaign and the crawl errors are showing multiple duplicate content and page titles however when I check my webmaster tools data, these errors are not showing up. Is this normal and who should I listen to?
Reporting & Analytics | | LabelMedia0 -
Differences in organic search visits and non-paid keyword visits
Hi folks, I was just wondering at the disparity between the "Organic Search Visits" total in the Traffic Data tab and the total visits from "Non Paid Keywords Sending Search Visits". Once you add up all the traffic generated from the individual keywords (including the not provided numbers) shouldn't the total match the number of organic search results? Or is there something I'm missing? At the moment the total visits from non-paid keywords is about 2,000 short of the total organic search visits.
Reporting & Analytics | | BrettCollins0 -
Google Webmaster Tools - spike in 'not selected' under Index Status
Hi fellow mozzers Has anyone seen a huge shift in the number of pages 'Not Selected' under Index Status in Google WMT, and been able to identify what the problem has been? My new client recently moved their site to wordpress - and in doing so the number of pages 'not selected' rose from ~200 to ~1100, It was high before but is ridiculous now. I am thinking there must be a new duplicate content issue which should be cleaned up in my quest to improve their SEO. Could it be the good old WP tag/category issue? In which case I won't worry as Joost is doing its job of keeping stuff out of the index. There are loads of image pages which could well appear as dupe as have no content on them (i do need to fix this), but Google is already indexing these so doesn't explain the ones 'not selected'. I've tried checking dupe title tags but there are very few of them so that doesn't help Any other ideas of how to identify what these problem pages maybe? Thanks very much! Wendy
Reporting & Analytics | | Chammy0 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0 -
New Google Analytics Site Speed tool and excel
Hello, I was wondering if there is a good tool or method to pull the new Google Analytics Site Speed data into excel and use this document to track site speeds on a weekly basis for multiple clients? Any good articles or how-to's would be awesome!
Reporting & Analytics | | Hakkasan0 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0 -
Free Keyword Tracking Tool
Hi, Any suggestion which is the best FREE keyword ranking tool. I know digital point offers one but they will install some script in the site which might slow it down... Is there any alternative?
Reporting & Analytics | | krishru0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0