Title Tag Targeting Two Geographic Modifiers
-
How would you suggest writing a homepage title tag which needs to target both state and city?
We are targeting these two phrases:
Lincoln personal injury lawyer
Nebraska personal injury lawyerAny thoughts on how you'd write the title tag? I know targeting Nebraska will be challenging but it's what the higher ups want to do.
Would you suggest: Lincoln Nebraska Personal Injury Lawyer ?
-
Good question. I think you can go either way.
Assuming that I was targeting all of Nebraska, not just Lincoln, I would:
Create a page targeting Nebraska and create sub-pages targeting the major cities in Nebraska.
For example:
Personal Injury Lawyer & Attorney Nebraska
Sub page: Personal Injury Lawyer & Attorney Omaha NE
Sub page 2: Personal Injury Lawyer & Attorney Lincoln NE
I would then link to each page with geo-specific anchor text. Once I got the main page high on the first page, I would try to rank the sub-pages for "Nebraska" as well to get an indented listing and take up more of the SERPS.
Another benefit of structuring the site this way is that if you had locations in each city, it would be very good for Google Places.
However, I would only follow this page/subpage strategy if I was confident in my link building strategy, i.e. that I could get enough geo-specific links for each sub-page. Otherwise, you might be walking into a Panda-type scenario where you have what Google perceives as extraneous, useless pages.
-
Hypothetically speaking, if keyword research suggested that Lincoln personal injury lawyer and Nebraska personal injury lawyer got more searches than personal injury lawyer Lincoln, would you still write the title in the same order? personal injury lawyer + geographic modifier
-
I would personally go with "Personal Injury Lawyer Lincoln NE". Google is smart enough to associate NE with Nebraska in this context (As can be seen by highlighting in the serps) and it's shorter.
-
"Lincoln Nebraska Personal Injury Lawyer" would work. Another possibility is to use "Nebraska Personal Injury Lawyer" for your home page, and then "Lincoln Personal Injury Lawyer" on an office locations page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword in Domain AND Title. Yes or No?
We're working on a new buildout, and this one is really important to us. We've put a lot of resources into it. Before we launch, we want the structure to be just right... and this one question is nagging at me. How to structure urls? Consider these two options. The fictitious domain is "icesurfing.org". Including all 50 states in the keyword, there are nearly one million searches per month for "ice surfing [state]". We have a page for each state to focus on this traffic. But how would you structure the urls and titles? **icesurfing.org/state ** icesurfing.org/ice-surfing-state One concern is that the duplicate keywords in option 2 seem redundant, and a little spammy. When presented with google search, the matching tags are not as clean. Texas - IceSurfing.org Ice Surfing Texas - IceSurfing.org But Yoast automatically suggests option 2. Is this really the best practice? Is there are definitive article on this? THANK YOU!
On-Page Optimization | | RetBit0 -
How to separate your - keywords - and | Brand name in the Title Tag
I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?
On-Page Optimization | | Switch_Digital0 -
Adding Tags in the blog is good or bad?
Hi Friends, In my blog I used to write unique content in between 300 to 450 words and add the related tags up to 15. When I research about adding tags in the blog I come across this video from “Matt Cutts” says Is it worth spending time on creating tags and categories? http://www.youtube.com/watch?v=A96yDPqa2rs Key Points from Matt Cutts Video are given below: No Need Tags - In general, Google figure out what your post is about, so don't worry too much about it. So my question is do I need to remove all tags from my blog or can I reduce the tag count to 5 alone? Currently I am using 15 tags to each post, is there any dis-advantage by adding tags like this? Let me know your suggestions? Thanks
On-Page Optimization | | zco_seo0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
The Better Title to Use?
Hello Mozers- I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great. 1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona 2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona. Thanks!!
On-Page Optimization | | Red_Spot_Interactive0 -
Changing page titles and google penalties?
I just recently learned that changing your page title earns you a google penalty. Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles. Does anybody know how long this google penalty lasts? is it forever? or just temporary?
On-Page Optimization | | adriandg0 -
Title not showing in Serps
Sorry if I've posted in the wrong section; in a nutshell my page title for 2x key terms (that I've noticed) is not showing in the Serps for my listing. Instead, the keyphrase I'm searching for shows up, and in one case my site name is appended. Can anyone tell me why this is? If I take a stab in the dark, i'd plum for Gg not thinking my page title is up to scratch for the particular search term.... but that's just a punt. Any help, greatly appreciated. Thanks.
On-Page Optimization | | newstd1000