61.45% Shopping Cart Abandon Rate - How to troubleshoot?
-
Hello MozPeeps! I wanted to see if I could get some help on the best method for troubleshooting our abandoned shopping cart funnel. Maybe point me in the best areas to research, or what are the best tools to use, or an improved method for analyzing and interpreting the existing data for more clarity about what is happening.
I have attached the screen shot that shows what's going on. This account is using a Magento shopping cart with a custom built checkout page that is trying to copy Overstock.com's checkout page.
Here are my thoughts:
1. Use Clicktale to monitor the checkout pages in question to try and get a feel for what people are doing or why they are clicking off?
2. Use another tool (not sure which one) that allows us to monitor page load speeds for the checkout process to see if orders are being hung up by slow loading pages.
3. Or, maybe 62% is not an uncommon abandoned cart rate and therefore we should just focus on automating abandoned cart follow up emails for the customers.
Thanks in advance for any help!
-
PageSpeed and YSlow are both great tools, and I can confirm they both work in FF.
-
A couple things we looked at when it comes to abandoned carts was shipping and tax. We'd often get comments that our shipping rates were too high. If you wait until the last minute to show them these additional costs... you can expect more carts to be abandoned.
Also - if you run promos you want to make sure the customer can see any discount. If there are problems with a promo or if you apply the discount after the order is finalized, the customer may think it is not working and will abandon the cart.
Another thing - if you suspect orders are being dropped during authorization - if possible try and pull the data from the cart as soon as the button is clicked. Make this a server side collection so you don't need to wait for or relay on any third party connection. Then you can compare your data with the final order data to make sure they are all going through.
Hope this helps!
-
The tool that I use to check is an add-on for Chrome called "Page Speed"- super helpful in analyzing page load times and gives suggestions on how to fix these errors. I believe they have an add-on for Firefox as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
Why has my bounce rate gone in to orbit since moving the same content to a new site?!
I moved our site to a wordpress theme over the christmas break. All content is pretty much the same word for word, and I think the new site looks much, much better than the old one. Why then, has our overall bounce rate gone from 7-8%, up to 74%? Bounce rates for some KW focused internal pages have gone from 2-3% to similar 70+% in some cases. Just to confuse things further, I have also changed the name and branding for the site to differentiate us from a competitor and stop the confusion we've experienced at times. But, I can't see how the new logo would cause and extra 65% of visitors to leave straight off! I really don't want to go back to the old name and don't think that's the answer anyhow, but I may have to test it out of sheer desperation. There's only a static holding page for the old site now as a reference point for people searching the old name (not many). So I've attached a screenshot of how it looked below. Also at http://imgur.com/aM5o9. The new site is at flatroofs.co.uk. I have just noticed that by placing the previous 'more information' links a secondary menu in the left widget area rather than on the page, they are less noticeable especially if you scroll down to the bottom of a page, where the only links are in the footer? Again though, if 75% of people are put off this easily something else must be at play! Any advice/suggestions would be greatly appreciated. Thanks in advance, Danny. aM5o9.png?1
Conversion Rate Optimization | | Biota0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0