What initial link building do you do for a new site?
-
Directories? Social Media? PR?
-
This reply is worth a LOT of money.
-
With free you can check if the name has been taken for all of them. Then you have to registerer yourself. Paid will just do some registration for your I believe, so I've always stuck with free.
-D
-
Thanks for the knowem recommendation! Is the free version sufficient, or is it worth paying for?
-
Thanks for the detailed response! Looks like I'm right around #5.
-
I find local or niche directories, just the free ones if they are local or relevant. If they are nich then by nature no everyone is included.
Matt Cutts has stated that they still give weight to directoreis that dont accept eveyone, he has also stated that local directoreis are a good idea, when mixed with a few quality links.Paid directoreis are ok, if the fee is justifyed, meaning the review your submission and dont accept all commers.
-
and grabbing those social profiles through knowem is also good proactive online reputation management
-
Use knowem to find and claim 100s of social profiles, especially on social sites within a niche you might not have been aware of. The social profiles aren't link building per se (because many aren't followed links) but Alan has listed this #2 and I would agree. It creates a social web around your site and strengthens trust in the brand.
-Dan
PS - all of Alan's tips are spot on, as always
-
1. Press release (SEO capable, using best practices)
2. set up accounts on Twitter, Facebook, LinkedIn
3. Submit to whatever high quality, topically relevant niche market directories that might be appropriate
Wait a week then 4. Create a blog on the site and set up social bookmarking capabilities on it (Stumble Upon, Google +1, Twitter, Facebook) and then submit that blog feed to appropriate blog directories, and set up an auto-feed to twitter, Facebook and LinkedIn for each article that gets published.
5. After a couple articles are posted, send out another press release announcing the blog but don't stop posting articles - have them scheduled out over time so it builds value
6. Get an infographic created - they can be created for just about any topic, boring or otherwise.
7. Promote the infographic
Following that technique, my team and I typically get stellar results
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Link building for a 'boring' eCommerce site
Hey all, I'm in need of some serious inspiration and I'm hoping one of you generous people can help. We're looking to do a spot of link building for an eCommerce site which I would describe (without putting it down too much) as 'boring'. This isn't our fault per se as the site sells printer cartridges and there's only a certain amount of excitement such a product can create. As a result natural linkbuilding is quite tricky, especially when it comes to creating links to anything other than our homepage. For the past couple of years we have focused on creating good content and indeed have a thriving database of hundreds of helpful articles and videos on the site. These are generating decent traffic (and rank #1 for many different help related search terms) but the problem with these articles is that they don’t convert in to sales at all well. I’m also conscious that it will ultimately end in us developing a link profile which would classify us as a printer repair resource rather than cartridge sales website. I have read numerous guides on Moz but they all tend to focus on products which are a little sexier than those that we sell. Getting someone to share and link to a truly unique product would be incredibly easy compared with asking someone to engage, share and link to the latest Epson cartridge. I started writing articles on some decent quality business blogs however the links given don’t look particularly natural and the link would always be to our homepage. We have the staff and the time but we built a whole host of rubbish links back before Penguin and I want to ensure that we are going to head in the right direction before embarking on something new. If you had a site which was really dull how would you devise a link building strategy that was relevant and, most importantly, natural? Thanks for your help. Chris
Link Building | | ChrisHolgate1 -
DA of External Link Sites
Curious as to how you separate a "good" link from a "bad" one. I go through Open Site Explorer and see a variety of sites linking to our page. Some have good Domain/Page Authority and others do not. When looking for links, where do you determine whether a link from a specific page will help/hurt you in terms of their DA/PA? Translated another way: How much DA/PA does a site/page need to have before you decide it will pass good link juice to yours via a link?
Link Building | | Greatmats0 -
Are these links to my site bad?
I am the owner of two diffrent ecommerce sites. Lets call them A and B. Site A is a larg site with ower 5000 pages. In the footer off site A there is a link to site B. Is it bad for site B to get 5000 links (to homepage) from site A? Should i remove these types off links? Thanks for your help!
Link Building | | Spletnafuzija0 -
Link Building
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
Link Building | | azguy0 -
Link Building Tactics
Without giving all of your secrets away, what are your basic link building tactics? I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
Link Building | | modparent0 -
Supplementary outsourced link building
Can anyone recommend an outsourced link building service they have used with success in addition to their own higher effort link building? (I'm not talking about 1,000 automated directory link submission services.) Thanks.
Link Building | | WCR0 -
Our link building strategy - affiliates and trophies
Hey guys, I just wanted to follow up on Rand's excellent whiteboard Friday: http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday It got me worried I think, but I'm not sure. We have a site where we are building up links in 2 ways: We have an affiliate set-up. A search widget in an i-frame, and below the i-frame a followed link pointing to the relevant page.
Link Building | | sichristie
The anchor text varies for each affiliate depending which region the affiliate comes from. We have awarded about 500 of our partners with trophies - i.e. - this partner has best reviews or most sales etc. Our partners are absolutely loving it.
The trophy is an image link which they can embed on their website, with alt text only mentioning our brand - that was an oversight ( I think). I wish the alt had been dynamically generated for each partner.
The trophies link to our partner pages.
So we are getting many links to our deeper pages, which is great.
The links I believe are relevant as they are coming from our partners websites and pointing to their relevant partner page on our website. So burning question is. Would you consider these links dodgy given Rands recent whiteboard friday post, and the recent farmer algorithm change? Many thanks, Croozie0