Developing my footer area
-
Hi,
My website has no footer area and I would like some advise on creating/optimising it for seo.
Would it advise to keyword link to 10 of my key pages
&
Have my full company address and this will help with localising my website
-
Company name
-
address,
-
Dublin, Ireland
-
-
If I wanted to outrank this competitor www.hannibals catering.com, would it help me or not to use our keywords in the footer like they did, or is there a better alternative?
-
It is not a simple text I suggested, but a hcard,and i did not suggest it for users, but for SEO and local search. It carries local value: http://smallbusinessshift.com/articles/microformats-for-local-seo/ I suggested links as well. A footer area in my opinion should hold definately more than two links. These links do carry useful value, as after finishing reading all the content on a page you get to the footer and you can scroll up till the main menu or you can find something useful you can clcik in the bottom. I think it is a great way to lead visitors through your site. I think a carefully designed sites should give some attention to this factor. If you do doubt that users click footer links just look at your analytics and draw the conclusions yourself.
-
I have found it useful to add a paragraph of text the describes the content of your page in 'human-readable' text, meaning that you expect your readers to see and make sense of the text. So 80 - 100 words of useful text where you use your 1 - 2 main keywords and associated terms. It can be particularly useful for pages that weren't designed with any copy. You see that often on ecommerce sites, in particular.
-
Please mark this a good answer if you found it useful.
-
cool I will look into it, thanks for the link.
-
Not exactly:) Read here: http://microformats.org/wiki/hcard
-
great thanks for the input - just a quick question what you mean by hcard format? As in use the correct html tag for address
<address>my company address </address>
-
Hello,
I would definately place there my primary site-wide keywords with large and bald fonts and make them a link to the relevant pages. if you are going for local seo than placing there your address may carry additional benefits, just make sure to do it in a hcard format. If place a hcard your campíny name will definately be needed there. Keep in mind that footer area forwads the least pagerank of any website area but it can be an important navigational aid for users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical in Shop Areas of an E-commerce Site. When and Where?
Hi Guys. A quick one about duplicate content... So we have a lot of pages that are very similar on our site, but are actually different products. e.g) Our Fortnight view refills and our week to view refills. Our MOZ report defines this as duplicate content. Question: Would a canonical tag be the way to go to 'remove' this duplicate content? And if so, which page should it point back to? Just picking one of the products? Or the higher level Landing page? Many thanks in advance... Isaac.
On-Page Optimization | | isaac6630 -
Footer Section
As we have service oriented website, so what all links we need to add in our footer section?
On-Page Optimization | | Obbserv0 -
Do a bunch of footer internal links help or hurt?
We are an ecommerce site... In days gone by, having a bunch of footer links with your top products / categories was a good idea - as it created a ton of internal links to these products. Now, I am hearing that those links "dilute" the value of our other links on a page - and essentially, there is more harm than good from these. Does anyone know what I am talking about (the olds days) and should we still be doing this? Thanks
On-Page Optimization | | Ted_Cullen0 -
Latest news in site-wide footer?
I've asked my web team to add a section to our home page to showcase our latest news and content (articles, blog entries (same domain), white papers, case studies, etc.) I think it will be a good user experience and also provide an opportunity to keep a fairly stagnant home page updated with fresh content. My web team wants to add the section to our footer, which is site-wide. I'm sure this isn't a bad user experience, but will it cause problems or eliminate any SEO value (if any) for this regularly updating content?
On-Page Optimization | | mbrusyo0 -
Best practice for footer in ecommerce - Shall I add Top Category links?
What would you recommend regarding links to "Top Products" and "Top Categories" in footer? Would you add them to give extra link juice to top categories? would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages? would you vary these top category links in footer according to main category
On-Page Optimization | | lcourse0 -
Footer Content
We currently have footer content contained in a single php include file and is included in every page and contains the following: Most recent 3 tweets from our twitter feed Snippets of our 3 most recent blogs posts navigation links to our main pages (essentially the same as our main navigation in the header) Is this good/bad?
On-Page Optimization | | NeilD0 -
WBF told me to get rid of my low contrast footer links...
I just finished watching WBF where Rand took a moment to identify some of the potentially harmful SEO practices that could be penalized in the upcoming algo update targeting over-optimization. (Great post BTW!) One of which was using low contrast, exact match footer links to inner pages. But I couldn't help but notice something similar being done on the SEOmoz site. In the attached image, I compare this to a site I've done using a similar practice. What are your thoughts on footer links found in this example and how should we, as SEOs, handle footer links in the future? footer-links.gif
On-Page Optimization | | AlexanderAvery0 -
It has been recommended that we remove the number of links in our footer, should we?
We have a pretty user friendly footer with almost an entire site-map on it. It's similar to many e-commerce company footers, and I think it's useful to the user. SEO professionals have recommended that to reduce the number of links on any given page on our site we should compress our footer and only show the headers, thus removing many links. This in my opinion is a disservice to the user and makes the site not look as good, but maybe it's a good idea for SEO to get rid of so many links per page? What do you think? (pic attached) Screen_shot_2011-08-05_at_3.54.53_PM.png
On-Page Optimization | | aran0881