Big discrepancy between search volume and actual traffic
-
I've been seeing this more and more... a page that ranks well for a great keyword but the traffic is much, much less than one would expect based on information from the Google Keyword Tool. The keyword gets 3600 searches locally, but the site, #9 on the SERP, got 11 visits last month.
Does that sound like a plausible drop-off or is there something else at play?
Thanks!
-
Thanks for the information. How do you filter by exact match?
-
I would also add that the Google Keyword Tool can be way off the mark at times, giving you much higher numbers that the exact word gets, so giving good keyword terms low figures. That has been my experience when doing research with for keywords in niche (google.ie), but I have heard other say the same.
Still its good way to get a few ideas for keywords and there numbers.
Also I agree exact is way more usefully (broad can be useful at times)
-
Yeah, when you're targeting a phrase, you'll want to look only at exact-match estimates for that phrase. Broad-match is misleading when you're looking to get traffic by ranking for an exact phrase. Broad-match is more useful if you are going to be bidding for broad PPC on Adwords.
-
I'm guessing broad match... I'm familiar with the concept but is there a way to restrict it to one or the other?
Broad would make sense, it's possible that the rank is different for different combinations.
-
Is that volume exact, phrase or broad match?
If it's exact match, then I'd say, loosely based on these SERP CTR's, you're less than (but close to) normal
Position #9 = 1.25%
3600 x .0125 = 54.72I've noticed impression data from Adwords campaigns (that run ALL the time) are closer to about 1/2 that of the exact match predictions in the Adwords Keyword Tool.
Does this help?
-
Hi Josh, are you looking at exact-match number of searches in Google's Keyword Tool, or broad-match?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To switch high-ranking keyword for one with higher volume?
I have a client who already ranks very well for the keyword "odor removal service" (#3 average rank). I'd like to use this as my primary keyword phrase, but the search volume is not very high (avg. monthly search of 90). A similar keyword phrase like "odor eliminator" has a search vol. of 4400 and the same competitiveness. Even its long-tail derivatives like "natural odor eliminator" still have a much higher volume (360) and would be a more accurate description of the service. In cases like this where you are already ranking well for a relevant keyword (but are still not generating much traffic), is it worth losing that keyword ranking in the hopes of ranking better for a keyword with higher volumes. Just to be clear, I'm not referring to a secondary keyword, but to the main keyword phrase around which we'll be building primary and secondary related keywords. Thanks for any feedback.
Keyword Research | | Mike_E0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
When are we goning to get a way to estimate traffic
It's been months and you guys still say you're working with the Google API. Not buying it anymore. I notice you don't have any trouble charging my card $99/month while I wait. I am new to SEOMoz, so if I am being a jerk and you have some other good method to determine the organic volume of a key phrase,, please let me know!
Keyword Research | | tdawgtoo0 -
Google Suggestive Search
Hello Is there anyway to get one of my site so show in Google suggestive search? What determines position in serach bar? Thanks
Keyword Research | | TP_Marketing0 -
Long Key Phrases with no search results?
I have to examples 21 Cobblestone Farms Maricopa AZ homes for sale 23 maricopa az homes for sale in cobblestone farms They have no local or global results in the analyzer. Just shows the difficult level. How do I choose what one to do, or are they simply not really worth my time?
Keyword Research | | sansonj0 -
Digging Into Traffic Data
I'm looking or keywords that I may have failed to target. It would seem that the traffic data SEO MOZ provides could be a source for that. I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each. I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could. Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing? Thanks!
Keyword Research | | RustyF0 -
Search volumes broken down by region
Hi, Just wondering if anyone knows if there is a keyword research tool available that breaks down search volumes by region. For example, how many searches there are in London/South East for the keyword "cars". All the tools I have seen only go down to country level. Are there any that go down to region/city level? Thanks for your help. Mik
Keyword Research | | increation0 -
Get search volume for 200 + keywords via API?
I have a list of about 500 keywords, and I want to know the search volume for each one, such that I can select a list of 200 keywords with the most search volume. If I have all my keywords in SEOMoz (or in an excel file), is there a way to run this as a batch request instead of using the SEOMoz keyword research tool to test each one one-by-one? If this is going to require a dev to work on it, any estimates on how many hours this would take a backend dev to put in place would be appreciated!
Keyword Research | | Ykone0