Back-link Quantity
-
Hi there,
I am writing a post for a well respected blog in our industry. I'm debating on either to target 1 key-phrase in this post with an external back-link, or to go target 2-3 back-links in the post. Just a few questions on this:
- Would including 1 external back link be more beneficial than having 2 or 3 external back-links in the post?
Kind Regards
-
It does matter where. The higher in content is considered by most to be better than lower. I use the example of first paragraph better than second better than third...
-
I had a little experimentaiton with this one and according to my results there is difference, but you can try it yourself if you can post an article somewhere where you are able to put in extra links later
-
Yes, I have read time and time again that if two links on an article are going to the same page, the first link is the one that counts, however I am not sure there is much proof that this is the case, or is there?
-
Thanks for your reply Robert.
100% Agree with everything you said.
What about this one, does it matter where the anchor text is positioned in the article? Does it carry more weight being at the top of the article if the article is lets say 1000 words long? Have you had experience of this?
Kind Regards
-
Good point Zsolt. Then, if you have a page that really needs the full value, use only links to that page with appropriate anchor text (so one is likely better than two to same page - but I can't prove that). If it is ok for your needs to spread some love to a couple of pages, you can.
-
Another thing to take into consideration that always a given amount of a pages own page rank is forwarded to the page you link to. So if you have a page with a PR of 2 and have 20 outbound links, the pagerank the actual page forwards will be divided equally between the 20 links, provided you place one link. If you place more links than the second one pointing to your site will carry slightly less value than the first one did (but will carry some), although it will carry anchor value. So, agreeing with Robert: don't look spammy, but you can take placing more links into consideration.
-
Gary,
Since you say it is a well respected blog in your industry (or,even if it weren't), I would think that decision would be based on what you are posting on. If it is a short post on a very specific subject (and assuming the content is quality) I would suggest one unless something in it would be clarified or elucidated by another link. You can put more in a longer post without it looking spammy.
Content is King, so don't put any in just to put some in. If they make sense to be there they are more likely to be shared by those reading the post. If they are superfluous, they are likely to be annoying. A personal opinion is that on a short post I find it distracting to see multiple backlinks.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Making the most of a good back link
Hi Guys. We recently acquired a really good backlink from a charity site that has high DA. 71/100 on Open site explorer. I understand traffic is also a key component in a backlinks value, not just the DA. Is it worth spending time and energy (we don't have much as it's the lead up to Christmas) encouraging people onto the blog post to hopefully get some extra traffic through that link? And more generally, how much does traffic effect the value of link? Any insights would be greatly appreciated 🙂 Isaac.
Link Building | | isaac6630 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
How much time does it take for the links to be forwarded to redirected link?
Hi there,
Link Building | | MoeezLodhi
Thank you for taking out some time for this question; I have changed the permalinks last week for a website.. I forgot to redirect old permalinks to the new one.. So I did 301 redirection, it has been 4-5 days since I did that but the links are not forwarded to the new Permalink so far.
How much time should I wait for the links to be forwarded to the new permalinks? Secondly, I am sure I have done the 301 redirect correctly, as when I go to the old url / permalink it directs me to the new permalink. So I am sure 301 is done correctly. Do I need to submit the sitemap again?0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
How to find competition back links
I have used the open source to find my competitors back links, but can't remember the process.
Link Building | | dickslee230 -
Looking at Page Authority of a link to our website... what Page Authority number should we use in deciding the link is junk?
What are the Page Authority ranges? 1. Excellent link 2. Moderate 3. Total junk link Of course you look at the anchor text you can use, how many links are on the site, how often it is cached. Thoughts?
Link Building | | RezStream80