Google Maps/Places in Organic SERP
-
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for.
One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for.
We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation).
Any help on this matter would be greatly appreciated.
-
i have this happaning for a couple of clients, I cannot say for sure why it works for them and not others, but it happaned after I added images to their listing. I added cutout images by the way just in case it makes a difference, they certainly look better as local images are a bit small.
-
Hi There,
The main requirement is to make sure that you fill all the textboxes when optimizing your listing. You need to make sure you provide all the information that is required and fill in all the additional boxes.
Categories are really important - make sure you include the keywords you want to rank for here but dont keyword stuff- try adding the location. keep it readable. make it exciting and included some sort of "call to action"
And take advantage of the additional details section. This is where you can actually add in some of your keywords. But please be reminded – don’t keyword stuff, keep it useful and readable for users. Take one field and mention all your service areas. If your products or services can be grouped somehow, then split them up you can list your accreditations and awards, the reservations page on your website, the suburbs you service. Whatever, if your business does it, figure out a way to put it in the additional details section.
Encouraging Reviews. To increase localization visibility a customer review generation strategy is required. Client needs to encourage customers to write and submit reviews to the websites listed above either via facebook, mailers or by offering discounts and special offers in store.
-
Send a message to your Facebook fans or email list and ask them to leave a review at your Google Place page
-
If you send out follow up, or reminder, post cards (such as many dentists) incorporate a call to action to review your business
-
Put a call to action (and link) asking for a review on your web site
-
Display a sign by your cash register or hand them a flier with their receipt asking for a review
-
Make sure to make the process as easy as possible, provide a link to your Places page and give detailed instructions on what they need to do leave a review.
Hope this helps
Thanks
Ari
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Merge or Add YouTube account to Google Account
Hello Everyone. We have a YouTube account that has been around for many years. We also have a separate google account that we use for webmaster/analytics/adwords/mybusiness etc... We just noticed that our YouTube account is not linked to this same account that the rest of our business uses for all other Google services. Is there any way to add our existing YouTube account to our existing Google Account? We don't want to re-upload everything onto a new channel as we'd like to preserve the age of the videos plus the views and comments. Anyone know how to accomplish what I have in mind? Thanks in advance!
Image & Video Optimization | | Prime850 -
Google+ Local Assistance (Listings being reviewed)
Hey guys, My client is having issues with his Google+ pages and I'm wondering if someone can shine some light on the issue for me... Basically the client has two businesses, both using the same residential address. The page was ranking well until a week ago, when it disappeared from search results and was listed in the dashboard as "Under Review." I've heard horror stories about this -- examples of Google taking months to review pages and make a decision, and I'm wondering if if might be better to just delete the under review pages and start over (hiding the address on the new listing to comply). Edward
Image & Video Optimization | | edwardrj0 -
Google places is not showing up
Hi Mozzers, I have a client that have multiple franchises nationwide. All of them have their google places accounts serving their area. I have an issue regarding one of them that used to rank in position 2(places ranking). After 2 months ranking so high, it suddenly disappeared. I tried to be patient and hoped it would come back again but nothing happened. Since this account was under a master account (with many other places account), I thought it would be a good idea to suspend the one in the master account and create a new one under a unique gmail account. Guess what, it s still not showing up!! I don't know what to do! I have reviewed the Guideline and the listing seems to follow the guideline. I may be not aware of a major google update on places though. Does anyone have any suggestions? Thanks Ty
Image & Video Optimization | | Ideas-Money-Art0 -
Google Maps Reviews Disappearing - So Where is the best place to host them now?
I think a lot of people are having this problem. You spend years receiving great reviews on Google Places only to have the wiped out for no reason. That being the case what 3rd party sites do you all suggest that client reviews be hosted besides your website? Thoughts?
Image & Video Optimization | | webestate0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0 -
Quick ways of finding out of date / inconsistent citations
Hi fellow mozzers! We are currently relaunching our website and are in the process of ensuring all our local citations are up to date and consistent. In doing so, I've noticed that there are still countless listings under our old address, which probably isn't doing our local rankings a whole world of good! I have been hunting these down by searching "company name" "old address" to bring up any references, but I wondered if there was a tool to find these quicker, in the same way Whitespark finds citation sources to begin with? Similarly, is there a tool that flags up listings that have the correct NAP info, but that has maybe been formatted differently enough so as to cause consistency probs? Thanks all!
Image & Video Optimization | | themegroup0 -
Google Places Account Suspended
Hi- I was recently forced to migrate my Google account. After going through the process my Google Places profiles associated with this email was suspended. I've read the quality guidelines and I'm pretty certain that my account was suspended because: --
Image & Video Optimization | | lhc67
Account Email Address: Use a shared business email account, if multiple users will be updating your business listing. If possible, use an email account under your business domain. For example, if your business website is www.google.com, a matching email address would be you@google.com. There seems to be no way to change the email address associated with a Places account. I've pretty much resolved to obtaining emails at the business domain and setting the profiles up again from scratch. Before I do this does anyone have any other ideas? I've posted the question at Google webmaster forums and have only found other similar unanswered questions. Any help would be appreciated. Thank you! LHC0 -
Google places - multiple clients
Is there any issue with adding multiple clients websites/locations to our Google Places account?
Image & Video Optimization | | cottamg0