Complex navigation structure leaving me puzzled with Meta keywords! Would love some help...
-
Hi there
So I have a main navigation,
It includes 5 categories
Each category contains 4-6 sub categories
Within these sub categories, there are 6 - 10 sub sub categories
Its a rather complex navigation but allows the end user to land exactly where they want without much mooching.
Now my issue is the use of keywords. Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category?
I have added an image of the nav layout so you can see how it works.
I hope that makes sense?
Could love some help!
-
I concur with Ressler. You are better off thinking of the end user than SEO on the finer points of navigation, IMO. You certainly don't need to repeat the category keyword as you drill down.
Widgets/red-widgets/cool-red-widgets/<< might be too many widgets.
Just as "beste SEO practice" suggests we only use the keyword phrase 1-2 times in a title tag, I would probably not overuse it in a path.
Widgets/red/cool-red-widgets/ might be less 'keyword stuffed."
-
Incorporate some of the same words, but you will want to focus on a more direct point as you go through the subs.
Widgets/red-widgets/cool-red-widgets/
This will aid in both SEO and user experience.
-
For example:
In this case the main category is Equestrian clothing and the keywords I am using are-
equestrian wear sale, horse riding body protectors, horse riding hats, ladies jodhpurs, ladies breeches, mens breeches, horse riding clothing, horse riding apparel, kids horse riding clothes, just togs
At present I am using the following keywords in the sub category rider clothing-
rider clothing sale, ladies Jodphurs, ladies breeches, horse riding jackets, horse riding polo top, horse riding gloves, horse riding clothing, just togs, woof wear, tagg equestrian
Is this right? Should the sub category actually continue using words from the main category?
Does that clarify it a bit more?
-
I'm sorry, but your question is not clear to me even when I look at the graphic. Could you offer an example using one set of keywords to clarify, please?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages for similar keywords?
I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort. Val d'Isere chalets
On-Page Optimization | | Marketing_Today
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3. I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?0 -
Writing the perfect Meta Descriptions
I have a lot of Meta Descriptions to write and so this got me thinking, what is the 'perfect' way to write one? I tend to stick to 165 characters and I now write them with the aim of getting the prospect to 'click through' and visit the intended page, I don't 'keyword stuff' though if I can include a keyword in the flow of the description then I will... In this example, I need to write a Meta Description for a 'worldwide cruise destination' called Okinawa which is the largest in a group of islands between Japan and Taiwan... Here is my Meta Description effort; Okinawa is the largest of the Ryukyu Islands, steeped in history but has developed into a captivating worldwide cruise port with a wonderful and relaxed culture. How would you rate my effort in a score of 1 - 10? How would you write it better? Thanks for your time! Andy
On-Page Optimization | | TomKing0 -
Hi can anyone help me with navigating through my business admin page? having a little trouble. Many Thanks
It looks like this... The person that created it has put the term "Hand painted ceramics from spain - inspired ceramica" on every page title and i cant find where it is to delete it. If anyone can help that will be a real help. Many Thanks, Robbie oOU4YDY
On-Page Optimization | | allenr120 -
Help on Avoid Keyword Self-Cannibalization
i ran the on page test and i got the avoid keyword self-canabilzation alert one example is for http://www.deporvillage.com/shimano maybe is because a'm not a native speaking english person but i do not understand what it exactly means the targeted keyword for this page is shimano and the alert i got for the links like the one below that i have in my page http://www.deporvillage.com/ciclismo/zapatillas-shimano which has a anchor text like zapatillas ciclismo shimano
On-Page Optimization | | deporvillage0 -
URL STRUCTURE & RE-WRITING
1.) I need a suggestion from you, please help. How should be the Directory/URL structure if I am offering servicves in many cities of UK/US. /<service>/
On-Page Optimization | | younus
/<service>/<state>/
/<service>/<state>/<city>/ OR /<service>/
/<state>/<service>/
/<state>/<city>/<service>/ Thanks for your time.</service></city></state></service></state></service></city></state></service></state></service></service> What exactly mean by 'URL enforce writer' to rewrite the URL.0 -
Two different keywords - one URL
We're new to SEO, but have two keywords that are really not quite the same, but Google has targeted the same URL for us ... which means that SEO Moz is recommending we optimize the same URL, for opposite keywords (using the on page SEO). For example, the keywords (these aren't our keywords) of say, "beer brewing" and "ways to make beer for small breweries" are both pointing at our home page. The on page SEO is showing that "beer brewing" is a rank of say, a google ranking of 9. However, "ways to ..." is a google ranking of 47. So ... what am I supposed to do now? Do I rewrite the page to have "ways to ..." more prominent? I cannot really have the title and h1's include both ... What do I do now? We have about 3 or 4 of these "pairs". -- Anthony
On-Page Optimization | | apresley0 -
Is there a tool out there I could use to help me compose unique meta tags in bulk?
We have a website that has hundreds of crawl errors due to duplicate meta tags. I could do with a tool to help compose unique ones in bulk so we don't exceed the recommended character limit and follow any other best practices.
On-Page Optimization | | WebDesignBirmingham0 -
Strategy for dealing with keyword variants
I'd like your opinion on the strategy of dealing with key phrase variants: I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases. Which course of action do you recommend : ----------- create new pages ------------ Create new pages for each variant and get them to grade A. If I go this route what sort of cross linking scheme should I use between this pages? ---------- improve existing page ----------- Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants? Many thanks for your ideas and opinions.
On-Page Optimization | | PillarMarketing0