Does keyword arrangement matter?
-
If I choose:
Blue Wide Widgets vs. Wide Blue Widgets vs. Widgets Wide Blue
Are these considered 3 different keywords that show up on 3 different SERPs?
-
I run into this all the time with my site's keywords.
If you go to Google and type in the various order of the keywords you will indeed get different results pages. If you go into Google Adwords Keyword Tool you will most likely see the exact same search numbers.
What does this mean? Google obviously recognizes that these are in essence the same keyword and report back search behavior appropriately. This of course takes us back the SERPs which will be different (although often very similar - and the 1 ranking will often be the same) which is clearly more explicit in displaying rankings.
One side note, I have noticed that plural and singular terms are often very different in search volume and SERPs - for example Blue Wide Widget vs Blue Wide Widgets. Here is a case were the intent would be the same (I would guess) but the user behavior must be so different that Google treats them completely separately.
My recommendation: You should be building a breadth of anchor text anyway so link using them all with a predisposition to point using the term that Google suggest defaults to. Hope the helps!
-
Yes and no. Depending on how you define 'choose' you will rank optimally for the keyword that you put in your title tag, or the anchor text that you let others use to link to you, or the keyword that you choose to target on your pages otherwise. However, you will very likely start to rank for the other variations as well (but less well, since there is no exact match between the keyword that was searched for and the one you 'choose').
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Scoring with one keyword in two languages
I would like to read your advice on using 1 keyword in two languages for one landing page. Perhaps it's better to use the keyword in two different language sites, or what do you advise?
Keyword Research | | U-Digital0 -
Is there a way to check what keywords a competitor is ranking for?
Hi Guys I have been working on a site and I'm doing better but I just want to ensure I am covering all the bases. I have a list of competitors and I want to see if I can find out what keywords they are ranking for so I can research and see if there is any merit in me trying to rank for those keywords also? Is there any software or processes that any of you can recommend? Thanks
Keyword Research | | RankStealer0 -
Keyword Difficulty Tool
Hello, I've been using the above more and more - with some great results. I have just run a report for a brand term and that brand has the new style sitelinks - 12 in total. So the output from the Keyword Difficulty Tool is focussed solely on the main url and then 9 sitelinks, rather than 10 different domains. Is there anyway around this? What do people think I should do? Is it: a) ok to use the output or b) because the output is skewed to one domain is the data not robust enough or... c) something else?? Thanks Alex
Keyword Research | | alholliman0 -
Run a batch of keywords 1 by 1 through Adwords Keyword tool
Hi, I'm looking for a tool that will be able to run a list of keywords 1 by 1 through the Google Adwords keyword tool and place them together in a list, in order to get as much long tail keywords as possible. Thanks for any suggestion!
Keyword Research | | DeptAgency0