Is Top Level Brand Page Necessary?
-
We currently a variety of brand landing pages on our e-commerce site. What’s slightly unusual here is these brand landing pages all belong to a Men’s or Women’s category. Typically, e-commerce sites have one level up in the hierarchy where you can go to a general index brand landing page from which you can then select Men’s or Women’s products for that brand. For example, here’s what we have currently:
We do NOT have a layer-above page like this: www.site.com/brandx that would allow you to see the full consolidated selection of Brand X items with nav links for Men’s and Women’s to drill down further.
We think this divided approach might be hurting our rankings for brand-oriented keywords, many for which we have inventory in both the men’s and women’s markets. If a user were to search for something that isn’t gender-specific like “brand X apparel”, the search engines would need to decide which page, men’s vs women’s, is more relevant. So we are wondering if our SEO concerns are valid before investing in creating all the new pages and maintaining all three.
-
Without knowing more about your site it's really hard to say. There are a number of "right" ways to do it depending on your site architecture and site-search architecture.
I personally like the idea of having a single "Brand" page and leaving the sorting to a search experience that is "walled off" from being indexed and crawled which is something Rand covered in a WBF about two years ago.
http://www.seomoz.org/blog/whiteboard-friday-faceted-navigation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Page rank question
Hi all, pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/ It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc. We are still stuck on page 2 for all phrases. Any thoughts or suggestions as to what we are doing wrong please? Any help would be great.
On-Page Optimization | | jasef0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Too Many On-Page Links
Hi, I did a SEOmoz campaign and got results today, One of the results is Too "Many On-Page Links" when i am drilling down, i see that that's include inside links. for example, i sale food, i have my main department window - inside i have 30 products - each product is linked to a detailed page about the product. so automatically i have 30 links - not including all the others in this page, and i easily get over 100 and even sometimes 200 is this a big issue? does it damages my SEO? If yes, is there a way to write the HTML in a way that internal links like that wont be counted? Thank you SEOWiseUs
On-Page Optimization | | iivgi0 -
A popular page has gone out of the top fifty what have i done wrong
Hi, we have a very popular page http://www.in2town.co.uk/Gastric-Band-Hypnotherapy and it has always done well with our readers as well as ranking with google. we were on the first page for a long time and then in january we dropped to the top of the second page in google and now we are not in the top fifty. Have i done something wrong with this page, is it under optimized. Basically i have not really thought about optimizing the page, i have always just had articles on their and having the intro with the links, i am not sure if i should just have the links on there without the intro. The keyword we have is gastric band hypnotherapy and i would have thought with all the content we have on the subject the page would still do well. It seems something is really wrong, not sure if i have to many articles on the page or not. any advice would be great.
On-Page Optimization | | ClaireH-1848860 -
Page Review Please
Can you please tell me what I can do to improve the SEO of this page. I feel like I am seeing the forest and not the trees or the other way around. I just want to learn from the errors of this page, so I can just simply learn http://azbestlistings.com/casa-grande-az-real-estate-homes-for-sale-in-casa-grande-az Thank you,
On-Page Optimization | | sansonj0 -
Redirect and page ranking
We used to have a good page rank of Google, but now our page rank dropped to zero. A few months ago we did a redirect from our www.???.com to non-www.???.com, because non-www.???.com is now our main website. We also have a number of other domains which we redirect to our main website non-www.???.com Do you think these redirects are causing the problem, and if so what can we do to fix it? Thanks!
On-Page Optimization | | poupette0 -
On page links?
Hi all, Ive be going through the pages in my site getting rid of errors so i can the work of a clean slate and get the best for my site. However, i have a large amount of pages which is flagged up by seo moz pro tool as too many on page links. How bad is this in terms of seo rankings? Thanks
On-Page Optimization | | wazza19850