Page rank question
-
Hi all,
pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page:
http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/
It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc.
We are still stuck on page 2 for all phrases.
Any thoughts or suggestions as to what we are doing wrong please?
Any help would be great.
-
I completely understand wanting to target both. Since your title tag is too long, it seems to me that it would be better to choose one of the other to shorten it. Keep it in page copy and meta description where natural though... don't go changing that. But your title needs to be closer to 64 characters long. Plus Google takes into account pixel width to determine how long a title can be before it gets truncated.
As to the redirect. Link equity does get passed with a 301. As long as the links are relevant, authoritative, and/or not spammy then that's a plus.
-
Thanks Mike.
External links... all of our external links point through to our old page http://www.3wisemonkeys.co.uk/products.jsp?cat=1 ... and this old URL 301's through to the new one and we have quite a lot of links through to the original URL (37 root domains and 419 total links). As I understood it that link juice would mostly be carried through to this page (I hope). So in theory we have good external links to this page...? Does it matter the age of these links... I couldn't see in Open Site Explorer whethere there was anything that aged the links and then down valued older links?
Historically I have found that to get a decent rank on a plural we have had to include the plural version otherwise the ranking lags behind quite a lot and is much further down on the SERPS. We used to be around position 1-4 on page 1 for "portable DVD players" on our old site up until a couple of years ago, but "portable DVD player" at that time was languishing down on page 3! So I have always targetted both singular and plural terms as separate keywords generally.
Page speed... we're on the case and totally agree with you there. Not good enough.
Thanks for your pointers. If you could comment on the external links / 301'd URL I would be grateful. I'm also surprised you think we should just target either the singular or plural for a keyword term. Do you think this is a more recent change for Google?
-
Cheers for the reply. I have added a link for this product category to the bottom of the site since its once of our main categories... trouble is theres only so much room down there and we cant do that for every category we want to rank for!
External links ... yes. And social shares... we have done little to no social SEO what so ever but just about to embark on this now!
-
Your title tag is too long and repeating "portable dvd player" twice in the title looks unnatural personally. Yes, I know one is "player" and the other is "players" but Google already understands plurals so its not always necessary to hit both the singular and plural of something in copy.
Checking Google Page Speed Insights, you're scoring a 57/100 on the site. I'd look into some of their suggestions to improve user experience.
I'm not finding any external links to that page using Open Site Explorer. You might want to bolster the page with some good inlinks and social shares to give it a boost.
-
Hi
Have you tried adding a text link to the page from your home page? You could have some SEO links at the bottom to "popular" pages you want Google to take more account of. We have seen small improvements when doing that. A few external links to that page would help event more. We've also had sucess with social sharing of pages, particulary on Google+.
Hope that helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Should I combine pages?
Hi, Im not sure of the correct route to take here... We are a training provider and I manage the website. The main course offered is the transport manager CPC. Currently, I have a "catch all" landing page which links to each different course option: Landing page > Classroom Online Self study Distance learning The main keyword revolves around "transport manager cpc" I want searchers to land on the online page is they search "online transport manager CPC" for example but I think its confusing Google. I'm wondering if I should de-index the store pages (although some perform very well) and increase the content on the main landing page to rank for every related keyword on that page. Initially, I wanted to devalue the landing page in favor of the store pages but I'm unsure if that's the right way to go. I've stripped out the bulk of the keywords and content and shifted it to each individual page. but as above, Im now unsure if that's the right route to take. Any help would be greatly appreciated 👍 Thanks
On-Page Optimization | | dunbavand
Rich0 -
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Why will a Page not rank or improve on a website?
My website is performing well, but I have a couple of popular Brand pages that no matter what I do will not rank organically, they are being indexed, but will just not perform or improve. The rest of the pages throughout the website all seem to be fine, can anyone advise if they have experienced a similar problem or advise why this would happen or even suggest what I should do to fix the problem, we have even gone as far to create a new page and delete the old one, and it still hasn't worked. I have used various tools to test the page and variations of search terms and although it is appearing in Google it is not ranked, although it is ranking and visible in Yahoo and Bing. Any help and advise would be appreciated. Jacqui
On-Page Optimization | | EurekaSolutions0 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
Do pages with fewer headings rank higher?
I've found several good quality, high ranking pages with excellent content, 500 to 1000 words. These pages are made by people who obviously know what they're doing. These pages only have one headline the h1 at the top of the page. Some of the sites use CSS div boxes and other things to make text look like a heading but do not have h2 or h3 tags or bigger font size. Could it be that a single headline tells Google that this page is about a single topic and that several sub headings muddy the water and so reduce page rank. Do multiple headings or subheadings affect page rank or is it just a personal style choice?
On-Page Optimization | | PhilipGledhill0