Do you take Seo and ppc management on competitor sites?
-
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
-
Do what your client requested. First, because you owe him that as a client. Second, because he is right about the analytics (and rather astute it seems), but lastly, and most importantly in my opinion, Because it will ultimately gain you respect with both clients over time.
For me, I would hate to lose that business, but I would tell the one who wants the SEO that you have to honor your commitment, but that you also believe there are other good SEO firms. Give him three that you think are good (don't give one as that could be a bit of a rub with your client) and let him speak with them. Or give him some good rule of thumb on how to find a good firm.
You will ultimately benefit. -
We never take two competing accounts but we just had someone come to us for seo and we have a direct competitor of theirs as a client who we do ppc for and not seo
(we asked the client for permission and he said no because we know the analtics etc of the business)4what
what would you do?
-
There is a strong argument for it being deemed unethical. Perhaps the closer the industries/companies and their respective marketing strategies/goals are the stronger this argument becomes.
Good mention from Robert about transparency.
Sure it goes on loads though... what's your thoughts?
-
David
I am not sure what you mean when you say when the keywords and industries overlap. With industries I am not sure how they overlap unless you mean in a vertical like law where you could have a bankruptcy attorney and a DWI attorney. Both would in essence be competing for the broadest attorney and law terms. (Lawyer or Attorney for two).
We would take clients like this, within a given geography we will take competitors (5 dentists in a large city), etc. With national accounts (we have a large legal account for example in a very competitive area) we would not take a competitor without some sort of sign off from both sides.
Especially with professional practice clients, one of our biggest selling points is that if a marketing firm does say all the chiropractors in the country...who do they give their best to? If you are serving all are you really serving any? With so many Legal Marketing, Dental Marketing, Medical Marketing, Chiro Marketing companies, we find it fairly easy to get clients when we show them the logic. We don't then turn around and do the same.
We want clients that we help to become best. We tell them from the beginning that if we cannot prove their outcomes in their market they should let us go. We even show them how to measure it in real dollars, leads, etc.
So, we like exclusivity. In an event where we can serve competitors we would only do so if all are in signed agreement for some reason.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor bidding on our company name
Hi,
Paid Search Marketing | | ChrisHolgate
I'll keep this one short and sweet! We've noticed just recently that a number of competitors are bidding on our company name, clearly with the intention of being listed above our organic result. I'm certain that Google used to allow us to bid on our own company name for a negligible amount but now it looks like we're going to have to chase £1 odd per click to obtain customers who are actively searching for us. Can anything be done about this or is it now nature of the beast that we're going to have to have a price war on bidding on our own company name? Thanks for your help! Chris1 -
PPC Long tail keywords
I was wondering feedback and input on creating long tail keywords associated with a question. With addition a landing page that addresses that problem with a few products. Using PPC to bid on long tail keywords, I would set a campaign for long tail keywords and have multiple ad groups with a close knit and similar sentences like "Top 10 highest rated summer dresses" and "Popular dresses for the summer weather." My landing page would address the question with a list of products like a buzz feed article format. 1. As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice. 2. Bidding on a long tail keyword is cheaper, but will they result in higher conversions since its hyper-specific question? And since it is a long tail keyword sentence. 2-3 smaller keywords between the sentence would also pick up on to Google search?
Paid Search Marketing | | petmkt0 -
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Can you market to someone 30 days AFTER they visit your site via PPC?
Hi all, I'm looking to market to visitors 30 days AFTER they have been to a website. Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume. I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled. Thanks for your help! Cole
Paid Search Marketing | | ColeLusby0 -
3 domains, Same keywords targeting - Best way of managing this?
Hi, I manage 3 domains and am just about to start doing some Branded PPC (to start with) to promote these the problem is that that 2 of the domains sell the exactly same products under the same brand names. What is the most efficient way of setting this up. Obviously by setting up separate accounts and using the MCC I can manage the accounts accordingly, but i am going to be increasing my competition for my own brand terms. As far as i am aware google is not happy with you mixing 2 domains in one account? We also sell our products via a wholesale channel so there is competition with other competitors as well. The 3 sites is slightly different so has less overlap and its not until we hit generic terms that there is some form of competition, between site but i am not worried about this. Can you help? Regards Ben
Paid Search Marketing | | benjmoz0 -
Your thoughts on Pay-Per-Rank (Performance based) SEO firms
I am seeing several Pay-Per-Rank (performance based) SEO firms popping up lately. The model is interesting. They only take on the work that they know they can achieve good results. Most seem advertise white hat SEO. Overall thougts? Anyone have any experience with these firms? Any recommendations?
Paid Search Marketing | | paddlej0 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0