Should I publish several blog posts at once or stagger?
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
-
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
-
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time.
I would publish them all at once, but I think you are asking the wrong question.
Why do you have 40 blog posts? I am willing to bet the quality of these posts are poor. You may feel the articles are average, above average or even "good", but that is not even close to acceptable in today's world. When you perform a Google search for the keyword focus of most articles, thousands and perhaps millions of results are returned. Your goal is to land on page 1 of those results. You need "best on the web" content.
It often takes a full 8 hour day or more to write a top quality article. These types of articles don't accumulate. In every case a site owner has shared with me they had 40 articles to publish, they were your average 500 word internet articles being cranked out by a team of content writers, and the articles were never going to reach the top of any competitive keyword search.
I am also concerned about closing comments. You are denying your readers to engage the article and offer valuable content and ideas. This frequently happens when the site owner fears what readers might say. I would suggest a different strategy where you feel comfortable receiving comments.
I made a couple intuitive guesses in my response. If I am mistaken, I apologize.
-
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.
-
Stagger the posts, if you put every thing on at once you are not going to create buzz.
Another thing you can do to get re turn visitors is to have say:
Part 1 of a post to Part 5 then you get re turn visitors and people coming back to your blog for all the parts of the posts.
-
I would say absolutely stagger them out. If you have 40 or so blog posts ready to go, that is awesome!
Google loves a freshly updated blog, In fact it might look spammy to Google if you dump 40 blog posts to your site in one day, then dont post anything else for a month or so..
I would push a new post out once every 1-3 days. Between postings really focus on re-editing the content to make it really stand out. Make sure it has relevant pictures, videos, links and is laid out in a easy to read format.
Is there a reason comments are closed on your blog btw? This is a great way to keep your content updated without doing any work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Best Wordpress theme for blogging
Hi all, What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories. Any ideas? Thanks. Katarina
Content Development | | Katarina-Borovska3 -
Which blog is best
We use Bigcommerce, at the moment we use wordpress for our blogs, bigcommerce has its own blog. Is it better to use the Bigcommerce blog or Wordpress.
Content Development | | CostumeD0 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
Best way to publish FAQs to capture long tail traffic?
If you want to target long tail traffic from commonly asked questions what is the best way to publish answers to these questions? A really long FAQ page, a new page for each question in a /faq/ subfolder, adding them to relevant product pages that already exist? Is creating a new page for each question a problem because the answer might be a paragraph and Google doesn't like thin content?
Content Development | | ProjectLabs0 -
Publishing on sites with greater domain authority
Hello, I had an idea, probably not original: While my website is still gaining domain authority, I was thinking about publishing articles in a website with great domain authority that allows articles from third parties. This way the article's relevance + domain authority of the site would result in a better position on Google for the article I write and with proper links, I can attract people to my website. This would be a temporary strategy until my website's domain authority increases. Any suggestions on how to do this? Where can I publish articles to attract people to my website (except blogs)? Thanks a lot.
Content Development | | Tev0 -
How Does Traffic Reach My Blog?
I've posted a few articles on my website blog page, but one particular blog receives a lot more traffic than the others. How, where and why do people find that particulat article over the others? http://www.salesandinternetmarketing.com/saim/blog
Content Development | | lindsayjhopkins0 -
Old articles in a blog
Hi, I would like to know your opinion about old article obsolete in a blog. Do you think it's preferable to totally delete them from Wordpress CMS? Considering the fact that Panda update measures "Bouncing Rate", "Time on site", and all that? Thanks for your opinion and advice! (Sorry if my english is not perfect, 2nd language 😉 )
Content Development | | Louis-Philippe_Dea0