SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
-
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
-
I am not a big fan of using pagerank, moztrust, domain trust, etc to decide why a site is beating me. Google uses a couple hundred factors and these look at just a few.
Tossing that aside, here is what my site would look like if I was in your space.
It would look like the competitor that you are complainin' about.
When a person lands on the site their face is SLAPPED with "Firecrackers"..... "Missles".... "Sparklers"........ ALLLLL of that stuff that gets a fireworks guy's blood pumping. YES... these guys have what I need! And google sees that they have all of this stuff... every freeking thing that a fireworks guy would search for... right out there in front and center.... one click away. Awesome!
What they would not see... A bigass image that google probably doesn't read..... two huge paragraphs of corporate chest thumping... and bunch of news that very few people care about.
Links to the blog all have same text... blog content is really thin.... it's over at blogspot!. Do you think people are really watching those videos? I don't.
Just saying what I think and what I would do. Trying to be really honest.
Your competitor puts what the visitor wants right in his face... you have what he wants but its buried.
If I owned your site I would dump the homepage and put the catalog page in its place.... but my catalog page would have a LOT more content. A LOT.
If you do that, I still doubt that you will jump up and beat the #2 site. I am betting that they have some good things going for them that are not in the PR, MT and DT metrics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At a bit of a loss as to poor rankings
I have a site in the UK, with these metrics: 15 years old 500 pages in sitemap, but Majestic says 186,000 indexed URLs ? DA of 45, PR of 3 1000 links from 200 linking root domains, across from 150 IP's (from OSE) 33,000 links in OSE when I use the compare tool and look at the "links to this root domain" section 24,000 external links according to Majestic 350 shares, 2,000 tweets, 60 +1's Median PA of linking root domains (from OSE export) = 20 no Moz on-page errors, or webmaster tools issues The above metrics are better than 2 competitors who have only just launched, have fewer links, lower DA, etc, and are ranking for keywords like "wedding entertainment", "corporate entertainers" Our site is www.superted.com Why doesn't OSE show 33,000 links when I select "links to this root domain". Why will those links only be shown when I do a domain comparison in OSE? I'm thinking our anchor text distribution is the problem. We have very few links containing the keywords want. Also maybe our sitemap is an issue as it only lists 500 of our pages? But given our domain age, DA, etc... surely anchor text / site map isn't the only issue here? Any hints would be awesome.
Competitive Research | | eatyourveggies0 -
Improve rankings
Hello, My website is www.polarpos.com I am trying to improve its ranking for "pos system" my main competitor is: www.barcodesinc.com I have looked through their backlinks but they seem to be random, not many being particularly specific to "pos systems". So what can I do to better compete with this website regarding their keyword? Where can I get the backlinks to my website that would help it for that ranking and in what way?
Competitive Research | | vkpolar0 -
Comparing 3 sites and their ranks
I am looking at 3 sites and what they have going for them and why they are ranking how they are. I would like to get some of your feedback on why certain sites are above other ones. One of these sites is a client of mine, I will not point out which one. The other 2 are just competitors. http://www.cornhole-game.org/cornhole-bags.html http://www.samscornholebags.com/ http://www.ajjcornhole.com/cornhole-bags.php I have compared them in OSE and they have PA of 39, 29, and 58 respectively. AJJ has a ton of links, many of which are spammy and irrelevant. It looks like a link package was bought at some point. The other two have a similar number of links but www.cornhole-game.org/cornhole-bags.html has more anchor text themed links. None of which seem to be overly optimized. http://www.samscornholebags.com/ seems to have a lot of company branded anchor text links compared to keyword links. http://www.ajjcornhole.com/cornhole-bags.php as I said obviously bought links and has a ton of stuffed keyword links on poor sites http://www.ajjcornhole.com/cornhole-bags.php has minimal social shares http://www.cornhole-game.org/cornhole-bags.html has about 30 shares http://www.samscornholebags.com/ has about 30 shares but a good number of likes and some other social signals. All 3 sites have an A grade using the on page grade tool here on this site. All 3 got dinged for keyword stuffing. http://www.samscornholebags.com/ ranks the highest with the least amount of links and PA http://www.ajjcornhole.com/cornhole-bags.php ranks next with a really poor link profile and the least amount of social activity http://www.cornhole-game.org/cornhole-bags.html ranks the lowest with anchor text links that are not spammed and some social activity So with all of this in mind, would anybody care to weigh in on why they think any of these sites are ranking where they are in comparison to one another.
Competitive Research | | Atomicx0 -
How to combat competitor buying who is buying links and winning.
I have a competitor who is buying links in the Featured Advertiser Links section of Washington Post online. His backlink profile is a very low # of referring domains. (38ish) with a good bit being repeats of Wahington Post. My question, is their strategy within Google guidelines, and what can I do to combat it? Thanks.
Competitive Research | | bozzie3110 -
My average visit duration is UP by 110% from 2 minutes to 4 minutes... and my visits (rankings) are down by 6 %.... I would have thought to see more positive ranking affects from that..
Latttteee last night I asked this question Just like the question says, I would have thought that Google would reward a site with more traffic that clearly has a growing level of user engagement. I can't imagine that there are other sites in my niche that are having a longer rate of user engagement... Well, since I can't guarentee that, let's not debate what we don't know.. But shouldn't SOME benefits be seen for a 110% increase? I mean shit, if I could replicate those results with sales, I would really be able to afford higher rankings... Maybe that's how they feel? If I get longer duration, I should get more sales, which means I should be able to afford to pay a professional more to get me to rank higher....? A nice guy Marcus Miller(http://www.seomoz.org/users/profile/78416) answered by saying Hey Tyler Google analytics data is not used in anyway in the search ranking algorithm. It's a great thing that your user engagement is up, but it will not benefit you with a better rank on the back of that. That said, if people are enjoying your site more, it should be easier to generate more links and sharing to get more traffic and hopefully boost your standing in search. This is worth a watch: http://www.youtube.com/watch?v=Cg... Hope this helps. Marcus I was still a little unsure though, so I said Solid answer man, I really appriciate the youtube link too, gotta love when an answer is chizzled in stone. I was thinking though.. Google does track data for bouncing back to search for similar queries, and some types of time on site, etc, right? Do you, or does anyone else know the specifics about the data that Google tracks, in relation to how a user interacts with your site?
Competitive Research | | TylerAbernethy0 -
What's the best way to discover my business and search competitors?
I am trying to figure out who the real competitors are for the domain that I have been recently handed. Other than the client's references, which I don't think are the real competition (they are his benchmarks), how do I go about discovering the true competition? What the simplest, most effective way to go about discovering my business and search competitors? Given that this is a web portal, aren't both of the latter the same?
Competitive Research | | amit20760 -
Keyword Search - another site bypassed me and they are not ranked well...
I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids" My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?
Competitive Research | | musicforkids1 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0