How to use my time: Make my site bigger or make link wheels?
-
I have a site which consist of about 500 pages. It's the biggest of it's tiny niche, and I'm making a livin' out of it (it gets me clients). So this is important to me.
I have access to tons and tons of non-copyrighted relevant texts. This text is not on the www, and thus would be unique to google. All though the text is relevant, it's not really useful for my visitors.
How to use this text and get the most of my time spent?
1. Making thousands of articles on my website, with internal linking to the "selling" keyword pages?
2. Use text to make a lot of link wheels - eventually linking to my main site?
Thanx a bunch! And if you have other suggestions I'd love to hear'em out
-
great response, I love the....
_"I would give these texts to my competitor and hope that he puts the dead weight on his site." _
You make a very valid point.
Content needs to be engaging, and if the content is just that, you stand a good chance of uses sharing your content.
shares = exposure = more visits = more sales
-
All though the text is relevant, it's not really useful for my visitors.
What's the goal here?
Are you trying to get useless traffic or weight down your website with a bunch of crap?
I would give these texts to my competitor and hope that he puts the dead weight on his site.
I believe that a small compact site with highly relevant pages competes better than a huge site with a ton of irrelevant crap.
I want my sites to be lean, mean fighting machines... not fat, out-of-shape wimps.
..............................
You asked about linkwheels. Don't do it.
-
Unless the content can be re-written into something useful, I wouldn't bother publishing it. It will do you no favours to have content that no-one wants to read. You want visitors to be excited to know you have produced something, not groan and look away
-
How would you make use of the content, then?
-
You do have to be careful of what you write and make sure it is of interest. If you just suddenly publish a load of articles (well, you would stage them anyway) that no-one really wants to read, as already said, you will get a high number of bounces and very little time spent on the pages / site.
Unique content that is applicable to your audience is the way to go
Andy
-- Oh, and steer clear of Link-Wheels. Old tricks that you will get nothing from any more. Google want to see content, content and more content
-
Oh, I never really thought of bounce rate..
It's outdated documents regarding my niche. Let's say you have a site about "How to climb mountains the modern way", then my documents would be stories of old-school mountain climbing. Relevant, but useless and uninteresting.
-
Can you elaborate on your "unique but useless" (my paraphrase) content? Normally I'd say to get as much content as you can out there but if it's not useful it might drive another signal you don't want: bounce rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
My wordpress site generating bad links
Hello Everyone, I have wordpress site Which is from last 20 days generating links like For Example http://www.domainname.com/game/965/wiki/キャラクター図鑑_レアリティ(★★★)_【ID:675】ワッツ・ステップニー htttp://www.domainname.com/nkpghfu_13356_gvgjq_tfjhnkt_jsj_296_82566_673_567_245 This is screenshot of webmaster tools http://prnt.sc/ccwh0e can please any expert check & Tell How this Link i am getting, Also What are steps i need take for removing this Errors, As it is harming my sites Flow As well As Rankings. Thanx in Advance
Intermediate & Advanced SEO | | innovativekrishna10 -
Competitor sites vs mine - No links, lower DA, and still beating me.
Thank you for taking the time to read my question. I have a website - berneseoftherockies.com - it is a bernese mountain dog website My competitors are Rockymountainpuppies(dot)com and Coloradobernesemountaindog(dot)com When using the Moz tools, I see they have no incoming links, except for one site has 5 links from its own pages. But when I type in Bernese Mountain Dogs Colorado - I am no where to be found, except for a you tube video. So what am I doing so wrong? They are basically doing nothing, and killing me in the serps. I have gotten social media stuff like Google +, facebook, twitter, pinterest, and youtube. They are still behind the times. So any thoughtful advice is appreciated. I mainly cater to the state of Colorado where I live. So just curious if there is something at the top of your head that you may think of that's causing my issues? Like could it be my hosting? Like can you have a black listed host? I am with Hostdime I did have a few, like 10 foreign backlinks, which I did remove or disavow I think its called. I have used the title tag tools here to get proper size title tags, and decent keyword density. I built the site for people first, then Google etc. So not sure if you are allowed to tell me, but maybe you can advise me on a decent seo company, or maybe give me a couple tips that may help me out. Please no - read the moz book, I am reading it and trying to do what I am reading. But maybe something simple is keeping me from showing up, while these other sites are. Thank you so much for any advice.
Intermediate & Advanced SEO | | Berner0 -
Site wide internal links in footer
I have had a long discussion with a client and their external SEO partner about their current footer. They have added all their product categories, both main and sub, to the footer. From a pure SEO perspective is it still advisable, after all the pandas and penguines, to stay away from keyword important site wide footer linking to internal pages? As the links will become a repeatable element and also containing the most important keywords, isn't the links actually hurting more than helping? With 5000 index pages, it will risk "marking" the most important keywords as repeatable, lowering ranking, instead of increasing as their external part say.
Intermediate & Advanced SEO | | Macaper1 -
Broken Links from Open Site Explorer
I am trying to find broken internal links within my site. I found a page that was non-existent but had a bunch of internal links pointing to that page, so I ran an Open Site Explorer report for that URL, but it's limited to 25 URLs. Is there a way to get a report of all of my internal pages that link to this invalid URL? I tried using the link: search modifier in Google, but that shows no responses.
Intermediate & Advanced SEO | | sbaylor0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
Strange situation - Started over with a new site. WMT showing the links that previously pointed to old site.
I have a client whose site was severely affected by Penguin. A former SEO company had built thousands of horrible anchor texted links on bookmark pages, forums, cheap articles, etc. We decided to start over with a new site rather than try to recover this one. Here is what we did: -We noindexed the old site and blocked search engines via robots.txt -Used the Google URL removal tool to tell it to remove the entire old site from the index -Once the site was completely gone from the index we launched the new site. The new site had the same content as the old other than the home page. We changed most of the info on the home page because it was duplicated in many directory listings. (It's a good site...the content is not overoptimized, but the links pointing to it were bad.) -removed all of the pages from the old site and put up an index page saying essentially, "We've moved" with a nofollowed link to the new site. We've slowly been getting new, good links to the new site. According to ahrefs and majestic SEO we have a handful of new links. OSE has not picked up any as of yet. But, if we go into WMT there are thousands of links pointing to the new site. WMT has picked up the new links and it looks like it has all of the old ones that used to point at the old site despite the fact that there is no redirect. There are no redirects from any pages of the old to the new at all. The new site has a similar name. If the old one was examplekeyword.com, the new one is examplekeywordcity.com. There are redirects from the other TLD's of the same to his (i.e. examplekeywordcity.org, examplekeywordcity.info), etc. but no other redirects exist. The chances that a site previously existed on any of these TLD's is almost none as it is a unique brand name. Can anyone tell me why Google is seeing the links that previously pointed to the old site as now pointing to the new? ADDED: Before I hit the send button I found something interesting. In this article from dejan SEO where someone stole Rand Fishkin's content and ranked for it, they have the following line: "When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document." This may be what is happening here. And just to complicate things further, it looks like when I set up the new site in GA, the site owner took the GA tracking code and put it on the old page. (The noindexed one that is set up with a nofollowed link to the new one.) I can't see how this could affect things but we're removing it. Confused yet? I'd love to hear your thoughts.
Intermediate & Advanced SEO | | MarieHaynes0 -
Purchased new site with good SERP ranks, do I operate and build links or redirect the TLD?
I recently purchased a blog within my product category - it has many first page rankings for difficult keywords within my niche. I am wondering if it makes more sense for for me to continue to operate this blog and build links to my site and blog (blog is in wordpress) or to export the XML feed and upload the content to my blog (new site also in wordpress), at which point I would do a 301 at the Top-Level domain. Any thoughts, ideas, or personal experiences would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | NickEubanks0