301 Redirect & re-use
-
I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after).
Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?
-
Yes we can re-use any redirected domain , by simply removing 301 page redirect code from .htaccess. And yes when you do remove it you will need to get the domain indexed again in Google.The new authority might go back to the old site.
-
Hi uwaim2012,
You can certainly re-use the old domain, just by removing the 301.
When you add a 301, you pass the link juice over to the new domain and this will continue as long as the 301 is there.
Technically therefore Google will pass over that old domain and slowly forget about it completely. When you remove the 301, you will have to reindex that domain. Any links that are still pointing the old domain will begin to give the juice back to it, and it will basically be building from scratch again.
It's still worth it though if this won't be happening for a year or two because the passing of juice is always worth it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects
Looking for the best way to do the following. Business has changed its name, and has also become a corporate store. The old domain name is now no longer needed as a website page has been created inside the main corporate site. Obviously i dont want to loose all the traffic that we had and want to redirect them but there is a problem, that im unable to redirect the old domain to the new one due to office 365 installed on the hosting platform, and the old emails will need to run for another 6 months. I can remove the old site and put a landing page up, but i still need to redirect all the pages to the new site, and there is approx 50+ of them. My main question is i currently have atleast 50+ redirects already in there due to seo changes over the years, some would go back atleast 5 years, whats a safe amount of time that i can remove the older redirects And am i going about this the right way so i dont loose all the hard work on rankings etc
Technical SEO | | Dunjoko0 -
301 redirect chains
Hi everyone, I've had my site for a while now and have changed the structure a number of times. I'm confident my 301's work well and am not concerned about dead ends on my site. My question is, is there a way to find 301 redirect chains? i.e. can I export my link data from webmaster tools and run it through some software that tells me how many steps my 301's are taking to get to the final page? I don't know for sure that there are long 301 chains in my link structure, but I have a suspicion and it's very hard to check by going through them manually. Thanks in advance Will
Technical SEO | | madegood0 -
How do I fix a 301 Redirect Loop?
Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather
Technical SEO | | Gotmoxie0 -
Do I need a 301 redirect on htaccess if Apache is already configured to serve?
Apache is set up to serve both www and non-www versions the same content. Do I still need to put a 301 redirect in the htaccess file?
Technical SEO | | Ocularis0 -
301 Redirect
The SEOmoz crawl campaign found some 404 errors in my Joomla site poker-brands.ca. So, I figured I would set up 301 redirects in my hosting account to make sure bots don't read that there is a page missing. For example: This link gave a 404 error in the crawl: http://www.poker-brands.ca/download-pokertracker-software/holdemmanager I redirected it to: http://www.poker-brands.ca/download-pt3-pokertracker-software/holdemmanager-hem-hm2 However, when I visit the first link it doesn't send me to the second link. Am I supposed to get forwarded to the second link now?
Technical SEO | | Uramark0 -
Google Webmaster redirect vs 301 redirect
OK assuming a client's website has the right tracking script (hopefully analytics isn't effected by this issue), ... what happens if the htaccess file has a 301 redirect to the www-address, but within Google Webmaster Tools, the address chosen to crawl by Google is the non-www address? How will Google handle and which address takes precedence in this situation? _Cindy
Technical SEO | | CeCeBar0 -
Is this a safe 301 redirect?
We are moving our site from one platform to another. Currently on our site we have two homepages. "www.homepage.com" and "www.homepage.com/Index" Both pages have some high quality links pointing in on them. The problem: We are going to be doing a 301 redirect from "www.homepage.com/Index" page to "www.homepage.com" as we are moving platforms at this time we weren't going to create a "www.homepage.com/Index" page all. This leaves this page as an empty URL. With this webpage disappearing all together will we lose traction as we are redirecting an empty URL? Or is it better to recreate this "www.homepage.com/Index" on our new platform redirect it and wait for google to deIndex this page for us? As well is there a tutorial for how to implement 301 redirects or is this something worth looking for a developer and pay someone to do?
Technical SEO | | HCGDiet0 -
Any issues with lots of pages issuing 301 redirects?
Hi all, I'm working on a site redesign and it is possible the new site could issue a lot of 301 redirects as we may migrate from one forum solution to another. Is there any issue with crawlers getting a lot of 301 redirects from a site? Thanks Nick
Technical SEO | | nickswan0