Lowercase Company Name - Impact on Rankings?
-
A company who spells their name in all lower case, uses their name spelled exactly this way in titles & meta descriptions & throughout all of their site's content pages - will it affect rankings (particularly since the company name isn't a recognised word)?
For example, let's say the company is called "twintrest"
Which <title>would be better:</p> <ul> <li><span style="background-color: initial;">A) </span><span style="background-color: initial;">Twintrest - It's Like a Twitter & Pinterest Cocktail or</span></li> <li><span style="background-color: initial;">B) twintrest - It's Like a Twitter & Pinterest Cocktail</span></li> </ul> <p><span style="background-color: initial;">I am leaning towards "A" because the crawler would recognise "Twintrest" at least as a noun, where as in B it could be misconstrued as a spelling mistake.</span></p> <p>Also, in content it would need to be italicised right? <span style="background-color: initial;">So both these would be ok:</span></p> <ul> <li><span style="background-color: initial;">You should use Twintrest because it rocks. or</span></li> <li><span style="background-color: initial;">You should use </span><em style="background-color: initial;">twintrest </em><span style="background-color: initial;">because it rocks.</span></li> </ul> <p>But not:</p> <ul> <li><span style="background-color: initial;">You should use twintrest because it rocks</span><span style="background-color: initial;">.</span></li> </ul> <p>Is it worth pointing out?</p> <p>I've noticed that jcpenny spell their name in lowercase and use this format in their meta tags, however, they are a well established brand. Is there any evidence to suggest that lowercase may even be advantageous since a lot of searches are carried out in lowercase?</p></title>
-
Thanks, this is what I was originally leaning towards:
- Display lowercase name in the body text in italics (because until now it has always been with a capital first letter - so this would softly point out the change)
- Display capital first letter to signify noun in meta data (titles & meta desc)
-
I agree - so basically best recommendation would be to roll-out the change everywhere? Places, Youtube, LinkedIn, Twitter profiles etc etc
What about using some microdata (http://schema.org/Corporation) - could that help?
-
Correct me if I am wrong here
But this should be done according to how the client wants - with all lowercase. As that is how they are branding themselves and will be on all official documents, press releases, basically anything.
I heard that google places and other similar services will pick up citations and for citations to best impact things they need to be consistent all across the board. I worked for check n go at one point and t hey had a problem where it was coming in as Check in Go, Check n Go, Check 'n Go, etc etc and it was impacting them in ways.
So I would just do which ever way the client wants and keep it consistent.
-
I honestly don't think it really makes a difference unless your company name can be confused with for example a geographical location (which would be used first-capped in other instances than your name). I think Google is perfectly capable of finding out that this non-capped word is your company name.
However, in the interest of your visitors, and just to 'make it 110% clear to the search engines', I would nevertheless advice to use a proper first-capped company name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Domain Name Migation + HTTPS?
One of our clients is considering migrating their domain name _and _changing protocol (http to https), as well as changing hosting providers, at the same time. Is it fine to make the changes at the same time, or would you recommend 'phasing' the migration?
Intermediate & Advanced SEO | | ThreeShips1 -
Acquired a company, what should be done with their website?
Hi, I work for a furniture company that essentially purchased another furniture store some time back a few years ago. However, this furniture store that was acquired had a website. The website has no existing pages anymore, only the homepage. The homepage has a message on it describing how it's been taken over and then links to our website. The spam score for the website is 8. I was wondering if there was something else we should do instead of the link, whether that be a straight 301 redirect or if we should have the link at all considering its score. I can provide more information and links if needed. Thanks in advance, Adam
Intermediate & Advanced SEO | | AdamEgarr0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Website not ranking
Firstly, apologies for the long winded question. I'm 'newish' to SEO We have a website built on Magento , www.excelclothing.com We have been online for 5 years and had reasonable success. Having used a few SEO companies in the past we found ourselves under a 'partial manual penalty' early last year. By July we were out of penalty. We have been gradually working our way through getting rid of 'spammy' links. Currently the website ranks for a handful of non competitive keywords looking at the domain on SEM RUSH. This has dropped drastically over the last 2 years. Our organic traffic over the last 2-3 years has seen no 'falling off a cliff' and has maintained a similar pattern. I've been told so many lies by SEO companies trying to get into my wallet I'm not sure who to believe. We have started to add content onto all our Category pages to make more unique although most of our Meta Descriptions are a 'boiler plate' template. I'm wondering.... Am I still suffering from Penquin ? Am I trapped by Panda and if so how can I know that? Do I need more links removed? How can I start to rank for more keywords I have a competitor online with the same DA, PA and virtually same number of links but they rank for 3500 keywords in the top 20. Would welcome any feedback. Many Thanks.
Intermediate & Advanced SEO | | wgilliland1 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
How to get an online store ranked
Hello, The question is how to get SEO traffic to www.misslovegirls.com [staff warning: this is a lingerie site and may be not safe for some viewing situations] The only editable info we have on the pages is in the Meta Keywords and Meta Description on each page. Goal to get search engine traffic to the site. Any suggestions? Thank you!
Intermediate & Advanced SEO | | onlinemktg10 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0