Site structure for services and blog articles
-
Hi, looking for some advice on the structure for a relatively small site (around 200 pages).
I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area.
I was thinking of this:
option 1:
/services
/services/copywriting
/services/social-media
/services/press-releasesetc.
and categories for articles where we'd give tips, talk about trends etc.
/copywriting
/social-media
/effective-press-releases
etc.would it be better to have a different structure, say:
option 2:
/copywriting
/copywriting/services
/copywriting/articlesOR
option 3:
/copywriting-services
/copywriting-blogOR
option 4:
/services/copywriting
/blog/copywritingOR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.
-
Wow, that was quick. Thanks David!
Reckon we'll go with blog/postname as it makes it easier to restructure categories later too.
-
Definitely option 4, from my perspective and opinion. That is the same structure I use for my site and all clients website.
/Services/SERVICENAME
/BLOG/CATEGORY/POSTNAME or /BLOG/POSTNAME
I'd go with option 4!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How/when do you trim your article pages?
Hi all, I wanted to ask what have you all done to your article section that has made a difference to the site's SEO performance? What's the criteria for deciding which articles top cut or 301 redirect to the main page For example: 1. you have a slightly irrelevant article to your website topic, low conversions, but a lot of quality links to page, but no primary keywords in article title. 2. You have a slightly irrelevant article to your website, low conversion, but a lot of quality links AND you have your site's primary keywords in article title 3. You have a relevant topic to the site, but low engagement and low conversions Thanks for all your help!
On-Page Optimization | | SDavis111 -
Client Worried About SEO Decline After Site Redesign
Hi, We're in the process of redesigning www.directvillasflorida.com/ for a client. The client has recently expressed concern that their rankings may drop off after the change. Here are some facts about the site: As you can see, the current homepage is _very _keyword heavy. They have a DA of 26 and are ranking #1 for 'florida villas', higher than their more authoritative competitors. They are also ranking #1 in the mobile search results, despite not being mobile-friendly. Their link profile is pretty average and the anchor texts are pretty keyword-rich 'florida villas' appears 30 times with a 4.41% keyword density 'florida' appears 66 times with a 3.31% density The client has admitted keyword stuffing years ago and hasn't changed anything because it worked and still is working. In the site redesign, we've cut out a lot of the spammy, keyword-rich content and he's worried he'll suffer because of this. Any ideas what to do here? It seems clear that the site is breaching Google's guidelines, but, for whatever reason, isn't being picked up by Google. Cheers, Lewis N.B. The client is just paying us for a redesign, not SEO.
On-Page Optimization | | PeaSoupDigital0 -
Structured Data
On our panel for Google webmaster tools we had a problem where there was an error when we did some testing of our products. Missing prices seemed to be the problem. This has now been fixed but on checking when testing it returns the prices in US Dollars. We are a UK company with a number of currency options. Should we be worried about this or should the system return the prices in UK Pounds as this is our main currency? Thank you in advance.
On-Page Optimization | | Palmbourne0 -
How to Recover From Unstable Site Structure History
I have a site that has suffered several phases of restructuring. Apparently its owners were unsure as to which direction to take when it came to structuring their content and URL schema and subjected the site to several rounds of poorly thought through implementations (i.e. example.com/content/page-title, example.com/page-title, example.com/"silo"/page-title, etc.), all within a 8 month period. I posted the originating question here on this Q&A Forum. I want to thank EGOL and Cody for taking a stab at it. What would be a good strategy to help a site like the one I describe above begin ranking again?
On-Page Optimization | | UplinkSpyder0 -
URLs and folder structure for an E-commerce
Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?
On-Page Optimization | | SeoMartin10 -
Need help ranking my site
Hi, Can anyone help me out? I am trying to get this site ranked for "Villa General Belgrano". It was on the first page of Google and then it disappeared. Did I over optimize the anchor text? http://www.opensiteexplorer.org/anchors?site=www.lawebdelvalle.com.ar
On-Page Optimization | | Carla_Dawson0 -
Redoing a site - 404 redirect or 301 redirect
I'm redoing a website, should i 404 the old pages, or 301 redirect to the main page? what is better? (around 100 pages)
On-Page Optimization | | mkmedia0 -
How deep should I go with a directory site?
I am creating a new site which has a directory component. Based on what I have ready I am inclined to keep the site architecture as flat as possible. However, the natural layout that I have come up with in my head has the directory listings 5 or 6 pages deep in the site structure. I saw in another post that someone in a similar situation was suggesting that going deep like this is fine so long as there are many internal links to the deeper pages to indicate that they are important. Should I make a conscious effort to make the site architecture as flat as possible? Are there any specific guides/resources that address this particular issue that I should be aware of? Thanks!
On-Page Optimization | | fastestmanalive0