Homepage Content
-
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance.
Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue.
KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php
KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website.
The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important.
In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z.
Does it make sense or not?
-
Well KEYWORD Z is a very competitive keyword I do agree as well as is KEYWORD A. SEOmoz gives me an A grade for the On-Page optimization. It looks like some companies (at better position than us) purchased tons of links for KEYWORD Z but Google isn't doing anything about it...
-
I agree with Mozo. I would not do that redirect.
I would sharpen the optimization of the homepage for keyword z - but keep the rest of my business represented there.
I would also improve optimization of the keyword z page and create a few more pages of substantive content for keyword z then link to them from the keyword z page. I would want to look like a deep content source for keyword z.
I would then see where the homepage ranks. If it defeats the keyword z page I would build links to the homepage. If keyword z page ranks higher I would build links to it.
-
As Mozo said, I wouldn't try and sort this out by re-working the homepage.
Your homepage should really cover your overall proposition, who you/the business is and what it means to the world and cover the range of services you offer. As far as inbound traffic goes - your homepage will more than likely be the landing page for "branded" traffic. People searching for your business.
You then want to have landing pages, for each of your offerings. These are going to be targetted to particular keywords. You want these pages to be the most relevant pages for the search engines to return for searches about your chosen keywords. As a result, these pages are going to need to be very specifically about the topic. (Homepages tend to be more general)
Have you established why your keyword-z page is not ranking so highly? Is it a more competitive keyword or are there weaknesses about the page/content/link profile etc that you can address?
-
I would not recommend that.
The homepage is best left for short tail generic keywords, users go their who are unsure and still researching.
If you are actually making money from that keyword, rather optimise for that by creating a dedicated page that focuses on pulling the user through the purchasing cycle. I would 301 from I would 301 to xxxxxx.com/keyword-z to xxxxxx.com/keyword-z.
I found Google usually pics about 3-4 related phrases it will let you rank well for per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search console, duplicate content and Moz
Hi, Working on a site that has duplicate content in the following manner: http://domain.com/content
Intermediate & Advanced SEO | | paulneuteboom
http://www.domain.com/content Question: would telling search console to treat one of them as the primary site also stop Moz from seeing this as duplicate content? Thanks in advance, Best, Paul. http0 -
Which is more valuable in a landing page, content or functionality?
I have two possible landing pages to focus off page links and paid ad links to, one page has space for content but basically only serves as a springboard to a map view style listing page. The idea is to use this page full of good content to build search engine value. The map view page is the most functional and is what visitors would ultimately be seeking, but has no real room for content. Are these content landing pages useful? Would it be better to focus on user functionality even though there is no space for content, and would search engines naturally apply for value to these pages? Are these landing pages necessary? The url's in question are http://www.rentcollegepads.com/marquette/search and http://www.rentcollegepads.com/marquette Thanks guys!
Intermediate & Advanced SEO | | Dom4410 -
Penalized for Similar, But Not Duplicate, Content?
I have multiple product landing pages that feature very similar, but not duplicate, content and am wondering if this would affect my rankings in a negative way. The main reason for the similar content is three-fold: Continuity of site structure across different products Similar, or the same, product add-ons or support options (resulting in exactly the same additional tabs of content) The product itself is very similar with 3-4 key differences. Three examples of these similar pages are here - although I do have different meta-data and keyword optimization through the pages. http://www.1099pro.com/prod1099pro.asp http://www.1099pro.com/prod1099proEnt.asp http://www.1099pro.com/prodW2pro.asp
Intermediate & Advanced SEO | | Stew2220 -
Duplicate Content For E-commerce
On our E-commerce site, we have multiple stores. Products are shown on our multiple stores which has created a duplicate content problem. Basically if we list a product say a shoe,that listing will show up on our multiple stores I assumed the solution would be to redirect the pages, use non follow tags or to use the rel=canonical tag. Are there any other options for me to use. I think my best bet is to use a mixture of 301 redirects and canonical tags. What do you recommend. I have 5000+ pages of duplicate content so the problem is big. Thanks in advance for your help!
Intermediate & Advanced SEO | | pinksgreens0 -
Anchor Text to Content Ratio
My Home Page has about 500 words of content, but when I crawl the text it brings up about 1400 total words when counting all the anchor text links (I believe all are in the navigation or images). All of the link are internal and relevant (it's a huge site), but I am worried that they are diluting the copy. Is that likely the case? What's a good ratio? Thoughts?
Intermediate & Advanced SEO | | NathanArizona0 -
Uppercase in URLs = Dupe Content
Hi Mozzers, My developers recently changed a bunch of the pages I am working on into all lower case (something I know ideally should have been done in the first place). The URLs have sat for about a week as lower case without 301 redirecting the old upper-case URLs to these pages. In Google Webmaster Tools, I'm seeing Google recognize them as duplicate meta tags, title tags, etc. See image: http://screencast.com/t/KloiZMKOYfa We're 301 redirecting the old URLs to the new ones ASAP, but is there anything else I should do? Any chance Google is going to noindex these pages because it seems them as dupes until I fix them? Sometimes I can see both pages in the SERPs if I use personalized results, and it scares me: http://screencast.com/t/4BL6iOhz4py3 Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Wordpress Duplicate Content
We have recently moved our company's blog to Wordpress on a subdomain (we utilize the Yoast SEO plugin). We are now experiencing an ever-growing volume of crawl errors (nearly 300 4xx now) for pages that do not exist to begin with. I believe it may have something to do with having the blog on a subdomain and/or our yoast seo plugin's indexation archives (author, category, etc) --- we currently have Subpages of archives and taxonomies, and category archives in use. I'm not as familiar with Wordpress and the Yoast SEO plugin as I am with other CMS' so any help in this matter would be greatly appreciated. I can PM further info if necessary. Thank you for the help in advance.
Intermediate & Advanced SEO | | BethA0