PPC and new Google updates
-
Hi guys, as we know there's been some Google updates today.
Has anyone noticed a change in ppc? is there any connection?
Any info much appreciated.
-
Yes it could impact display and also the text ad traffic.
Display because your publishers might go up or down in traffic and you might notice a difference if that movement is big enough.
Text PPC traffic could be affected because they made some changes to Local results as well, however it completely depends on your niche, your geo target market and if your organic competition includes local listings at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
My start up brand name is 1# on Bing and Yahoo but not in the google top 50!
Hi all, I really hope you can help with this one! My brand/domain name "oboem" is nowhere to be seen on the Google rankings (france) but is number 1 on Bing and Yahoo. We are a young art crowdfunding start up and a full page article about us getting published in a magazine that will come out in december. "Oboem" is not a real word and no one else exept us should rank for it. 😞 I'm a bit out of ideas here. Thanks for the help
Keyword Research | | Oliver33
Oliver
oboem.com0 -
Having trouble choosing a domain for my new project
Hello, I'm starting an informational website. The topics that will be covered will be conspiracy theory orgone spiritual awakening kundalini Ancient Knowledge. and related topics The problem is that a lot of people coming in on conspiracy theory topics might not like a domain like trulyawake.com, yet that's what I lean to. I want it to be clever. Eventually there will be products and ads. Looking for a way to tie everything together. Thank you.
Keyword Research | | BobGW0 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Does Google consider very similar keyphrases the same?
One of my top keyphrases is manchester magician and using Google Adwords Keyword Tool this produces exactly the same number of views as _magician manchester _and again the exact same for magician in manchester. So I assumed from this that Google views them the same. But looking at the SEOMoz On-Page tool, this doesn't appear to be the case as my grade is different for each keyphrase. So, I guess my question is, if this is the case and they are considered different, how would I find out which one really is the most searched for so I can optimize accordingly. Many thanks, Iain.
Keyword Research | | iainmoran0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
Will words added to the end of my title make the page in question less relevant in Google's eyes?
Hey guys, I've always wondered about this. Say I'm targeting the keyword "how to sell your house" but I find it a bit bland or generic and my client actually offers a service more in line with "how to sell your house quickly" - say that's their USP for example. I still want to rank for the broader version however, because far fewer people are searching for the "quickly" version - and it stands to reason that if searchers can solve the same problem quickly, they'll want that version of the solution anyway. So will adding the word "quickly" to the end of the keyword I'm targeting (and using that in my Title, H1, URL, description tags etc) make Google see my client's page/site as less relevant to a broader search term like the more generic "how to sell your house", that I'm trying to rank for? Thanks 🙂
Keyword Research | | makeshiftyy0 -
No real traffic, but moderately high PPC value - how come?
I've been given some terms with no noticeable traffic in the Keywords research tool, but have a moderately high PPC value - why is that and are they worth pursuing if they have no recordable traffic? FYI, this may be a newbie assumption on my part that -- means no noticeable traffic... Thanks guys!
Keyword Research | | Designbuddy0