What is the Optimal Guest Post Byline?
-
Hi Moz Community!
What do you think is the optimal guest post byline or bio paragraph at the end of a guest post.
Is it better to link to your homepage with your site name as anchor text AND a deep page with a target keyword phrase?
Or is it better to just use one link to a deep/money page on your site with a keyword phrase?
-
I've seen nofollow in a bio at the bottom of guest articles, it can happen
-
Sure, I highly recommend it if it's something you're able to do!
-
I'd say 2 links in the byline is typical. Some allow links to your site in the text if it provides useful information.
Targeted anchor text is great if you can get it.
Don't forget that you want to link to pages that provide useful content for the readers, too. The blog owner will appreciate that more than just seeing that you're trying to pump the post with convenient links back to your site. Instead, make the guest post and the resources it links to valuable for them and not just valuable for you.
-
Jeffrey,
Thanks, never submitted anything to a guest post before, but thanks for the info.
-
I'm not aware of any sites that use a rel="nofollow" for guest post links. After all, one of the principal reasons to write guest posts is to get followed links!
-
I think the quick answer is two links (if you can do that) with varied anchor text and varied deep/pages.
I'd link with your exact anchor text 1 in 5 guest posts, MAX, then I'd use variations in the other 4 w/ my brand name in the anchor in a couple.
All this depends on what you have going on currently though. If you have 500 root domains linking in to the site, with 490 of them pointing to your home page, then I'd say you need to link to a category page or other deep page on your next guest article.
Similarly, if your top 5 anchor text links coming in to your site are keywords (non-branded), then I'd use your brand in the anchor text on your next guest article.
-
Hi Sparkplug,
My first thought was to check to see if the guest post links had a rel="nofollow" attached to them, which by looking into SEOMOZ blog disclaimer, their Guest Post guidelines, as well as some of the code in the actual gust post page, it doesn't look like they add it (as far as i can tell). The only thing I can see that they mention is "Affiliate links are not allowed in YouMoz posts."
So it looks like you good on that, but now for your question.
I do believe its best not to go crazy with the linking, and one link should be fine that is optimized with a keyword phrase and having the link, link to page with relevant content as your blog post might help as well.
I do state again though, I'm still now sure about the nofollow... hopefully someone has some more insight on this as well.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sponsored Posts
Hi I'm a little curious as to what the lastest guidelines are for sponsored posts by Google? The writer blurb at the bottom of an article is of course ok, but what about companies who pay money to another company to have a fantastic piece written "with a link" but with no evidence who the writer is?! Thanks Gary
Link Building | | GaryVictory2 -
Best Course of Action For Over Optimized Link Profile
I'm working on a few sites right now and before I came on board, they purchased spammy link building packages. For instance, one site shows 3.8k links from 600 root domains. As you can guess, these are ALL spammy pages with dozens to hundreds of links on each. They're all targeted keywords to the homepage. Our other site shows 600+, and again, all spammy links from unrelated spam sites and free link directory packages. The site in question had duplicate content taken from other sites and about 7 pages total indexed. It has since been updated to a WordPress theme with original content and many additional pages. It also has proper SCHEMA locations as it is a legitimate, local business. We receive next to no organic traffic, the pages don't rank for the terms (duh), and basically I'm concerned with moving forward. I don't want to spend time building legitimate links to our sites if we're already nuked by Google. What I'm asking is, do any of you have experience _successfully _using the disavow tool to remove past links? I really don't think a solid link building campaign to our newly updated site is going to undo the thousands of spammy and over-optimized links we have in place already. How likely is it that Google gets the point that we are a legitimate site with new, fresh content when the site receives legitimate links from related sites and such?
Link Building | | kirmeliux0 -
Beyond Guest Blogging, What Else Works Now?
Given the importance of editorial links & co-citation, beyond guest blogging what other high-value link-building tactics should I be looking at to boost organic search placings? Specifically, in Apr 2013 is there still mileage in directories (such as these on the SEOMoz list) or on this GetListed list; or in placing content on social sites such as Squidoo?
Link Building | | Jeepster0 -
Is it better to link back to the root domain, or the specific page you're optimizing for?
I'm working on a project our site - building links for iPhone Repair. For the term "iphone repair miami" - is it more ideal to link to the root domain (xxx.com) or to the subpage that is about iPhone Repair (xxx.com/iphone-repair)? I would imagine the latter - but obviously that page has less authority than the root. Thanks!
Link Building | | preemo0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
Anchor text diversity - post penguin.
Hi, It seems that achor text diversity is hugely important post penguin but what's the best strategy? What kind of anchor text should I be going for? As I understand it more that 60% of links with the keywords in trigger a google flag. For example are the following good examples for the term 'wedding singer'? local wedding singer, best wedding singer, wedding singer website, hire wedding singer. Would these cause triggers in google as all contain the keyword 'wedding singer'? Or should I be going for: click here, visit us, listen now, view a profile Obviously these words don't contain the anchor text 'wedding singer' but with a few exact match #wedding singer' anchor texts and good on page SEO will this mix give better results?
Link Building | | SamCUK0 -
Guest blogging on a "network" of sites. Good or BAD?
Hi guys! We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate.... My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry. On a side note; All of these site have a very decent DA and show up well in Google... Thanks for any advice!!!
Link Building | | brettcohen0 -
Guest Blogging
Hi there, Recently I have been using guest blogging as part as my link building strategy which is doing pretty well so far. Just a few question on this: Once I have managed to put a guest post on a blog, is there any SEO value in contributing to the same blog again? Kind Regards
Link Building | | Paul780