How to fix no follows-does the no follow number impact the seomoz "trust " rating?
-
THe main difference I see in the report on my site compared to a higher ranking competator is my percentage of no follow-54% me 4% on competator
How big a factor is no follow in ranking?
What is the major factor in the seomoz "trust rating"?
Does high no follow rate impact trust factor?
-
I agree with the above responses. How did you manage to get so many "nofollow" links though? 54% is rather high. It won't hurt you as the above members said, but it won't help you either other than that it helps to make all of your other links appear naturally begat.
Do you know what the major source of the nofollow links are?
-
Wianno,
In terms of how big a factor is (percentage of links with) nofollow, the thing you need to understand is a site with zero nofollow links or a very low percentage comparatively will look somewhat unnatural. As to precisely what that percentage needs to be, no one knows. For you, with 54%, that is really high (probably looks pretty natural though) and it prevents you from getting the link juice from all those sites. So, assuming you and your competitor have a similar number of total links, they will rank higher because they are getting juice from nearly twice as many links as you. Most of our client sites range from 1% to 10% of links as no follow.
The major factor in MozTrust is having "trusted sites" link to you or be linked to someone linking to you:
"MozTrust can be improved by getting links from other sites with high MozTrust such as goverment institutions and universities."
The description of looking at it like six degrees of separation says it best to me, if FDA.gov links to site A, and site A links to site B, and site B links to your site then that is likely providing a bit of a boost in mozTrust. (Obvious is FDA.gov linking to your site would be best.) If a site 4 degrees removed had an FDA.gov link, it would have less value to you than the first example. Then, the more trusted sites that are close in degrees of separation to you, the more mozTrust you shall be afforded.
As to high no follow and trust there is no correlation based on the definition of mozTrust: "...MozRank measures the link juice (ranking power) of both internal and external links..."
MozTrust is based on a seed group of trusted sites like government and educational sites. It is based on the number of these links and how often you get them: "Receiving links from sources which have inherent trust, such as the homepages of major university websites or certain governmental web pages, is a strong trust endorsement. By measuring the occurrence and frequency of these endorsements, MozTrust can quantify trust on the web."
So, from this I ascertain that if you had ten no follow links over 4 to 6 months from various government, .edu, and say wikipedia sites and half of them were no followed, it would still have a value that was based on getting a lot in a short amount of time. So if my competitor got the five links that were followed but not the 5 no follows, I would have more mozTrust.
Hope I did not confuse, In case I did, here is where it all comes from in the land of moz..... (What the heck is MozTrust?) (What is MozRank?)
Best
-
**How big a factor is no follow in ranking?**No follow links do not impact rankings. The links are treated by Google as if they don't exist for ranking purposes. With that understood, Google can still follow the nofollow links so they can help with having your site's pages crawled more frequently. Additionally Google may use nofollow links in certain computations to detect spam. **What is the major factor in the seomoz "trust rating"?**Links from "trusted" sites. When you earn a (follow) link from Harvard.edu, WhiteHouse.org, Time.com or other "trusted" sites, your mT rating will improve. The closer a site is to a "trusted" source, the higher the amount of trust which will be passed. MozTrust is helpful to consider in combination with a site's other metrics. To learn more about moztrust visit this link: http://www.seomoz.org/learn-seo/moztrust**Does high no follow rate impact trust factor?**My best guess is nofollow links are ignored, but I would love to hear an official answer on this question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Do I really need a "Blog"?
Hello Moz community, I have a question about creating content on a new website that we just launched. Do we really need an area called a "Blog"? It's a financial website and the network admins have some security concerns about placing a blogging application such as Wordpress on the server because of PCI regulations. Can an area such as one called "Resources" where you list articles or posts be just as effective as a "blog"?
Content Development | | bcglf0 -
SEO impact on archives and mirror services?
Hi, We're looking at setting up an email archive site for certain lists related to our niche. We've been considering using archives.ourdomain.com versus ourdomain.com/archives. Part of the problem is that while the archives won't initially have huge amounts of content, over time it'll outstrip the amount of content we produce and I was worried about whether or not this would cause a duplicate content penalty as the emails will also be archived elsewhere. If the volume of mails over time combined with duplication penalties are going to penalise the site, I'd rather we used a subdomain or a separate domain. If not, then subdomains might be the way to go.
Content Development | | mandaloriansecurity0 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
What to do when I attain seoMoz Guru status
With just a few more thumbs up, I will become the 18th SeoMozzer to reach Guru status at 2,000 points and I will earn the coveted mozBot Guru Trophy. I really love the seoMoz user community, it's awe inspiring on the amount of free information that is dispensed. Kudo's to all. I am thinking of taking a little break in the action on the Q&A and to shift my activity to blog writing. As an aside, I am not too happy about the removal of the private Q&A. Not everyone is comfortable on openly sharing their SEO wrongdoings. | Guru | 2,000 - 4,999 | mozBot Guru Trophy |
Content Development | | irvingw
| Oracle | +5,000 | Something really special! |4 -
Hidden text that's not really "hidden" - seo
Hi guys, I have a question for you about a thing I saw on a website. I've attached the prints.
Content Development | | ricardomargalho
They have like "hidden text". It must be good for indexation, they can
target a lot of important keywords in it, and still keep the website
"clean".
Is this penalized by google if discovered? Do they see this as black hat? Thanks, Ricardo ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+06.00.36.png ?name=Captura+de+ecra%CC%83+2012-08-11%2C+a%CC%80s+05.59.56.png0 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0